{"id":3836,"date":"2026-06-17T13:43:26","date_gmt":"2026-06-17T05:43:26","guid":{"rendered":"https:\/\/www.go2posts.com\/vi\/the-ultimate-guide-to-user-journey-mapping-key-concepts-framework-and-real-world-example\/"},"modified":"2026-06-17T13:43:26","modified_gmt":"2026-06-17T05:43:26","slug":"the-ultimate-guide-to-user-journey-mapping-key-concepts-framework-and-real-world-example","status":"publish","type":"post","link":"https:\/\/www.go2posts.com\/vn\/the-ultimate-guide-to-user-journey-mapping-key-concepts-framework-and-real-world-example\/","title":{"rendered":"H\u01b0\u1edbng D\u1eabn Tuy\u1ec7t \u0110\u1ed1i V\u1ec1 B\u1ea3n \u0110\u1ed3 H\u00e0nh Tr\u00ecnh Ng\u01b0\u1eddi D\u00f9ng: C\u00e1c Kh\u00e1i Ni\u1ec7m Ch\u00ednh, Khung Nh\u00ecn V\u00e0 V\u00ed D\u1ee5 Th\u1ef1c T\u1ebf"},"content":{"rendered":"

Gi\u1edbi Thi\u1ec7u<\/h2>\n

Trong th\u1ebf gi\u1edbi ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m \u0111\u1ea7y t\u1ed1c \u0111\u1ed9, r\u1ea5t d\u1ec5 b\u1ecb l\u1ea1c trong c\u00e1c t\u00ednh n\u0103ng, b\u1ea3n \u0111\u1ed3 h\u00e0nh tr\u00ecnh v\u00e0 KPI. Nh\u01b0ng gi\u1eefa d\u1eef li\u1ec7u v\u00e0 c\u00e1c m\u1ed1c th\u1eddi gian, m\u1ed9t c\u00e2u h\u1ecfi v\u1eabn lu\u00f4n quan tr\u1ecdng nh\u1ea5t:\u00a0Ng\u01b0\u1eddi d\u00f9ng c\u1ee7a ch\u00fang ta th\u1ef1c s\u1ef1 c\u1ea3m th\u1ea5y th\u1ebf n\u00e0o?<\/strong><\/p>\n

B\u1ea3n \u0111\u1ed3 h\u00e0nh tr\u00ecnh ng\u01b0\u1eddi d\u00f9ng kh\u00f4ng ch\u1ec9 l\u00e0 m\u1ed9t s\u1ea3n ph\u1ea9m thi\u1ebft k\u1ebf; \u0111\u00f3 l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 chi\u1ebfn l\u01b0\u1ee3c gi\u00fap n\u1ed1i li\u1ec1n kho\u1ea3ng c\u00e1ch gi\u1eefa m\u1ee5c ti\u00eau kinh doanh v\u00e0 nhu c\u1ea7u con ng\u01b0\u1eddi. N\u00f3 bi\u1ebfn d\u1eef li\u1ec7u ng\u01b0\u1eddi d\u00f9ng tr\u1eebu t\u01b0\u1ee3ng th\u00e0nh m\u1ed9t c\u00e2u chuy\u1ec7n c\u1ee5 th\u1ec3, gi\u00fap c\u00e1c \u0111\u1ed9i ng\u0169 tho\u00e1t kh\u1ecfi c\u00e1c ph\u00f2ng ban t\u00e1ch bi\u1ec7t v\u00e0 \u0111i v\u00e0o v\u1ecb tr\u00ed c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n

\"The<\/p>\n

T\u1ea1i Sao B\u1ea3n \u0110\u1ed3 H\u00e0nh Tr\u00ecnh L\u1ea1i Quan Tr\u1ecdng H\u01a1n Bao Gi\u1edd H\u1ebft<\/h3>\n

Khi tr\u1ea3i nghi\u1ec7m s\u1ed1 ng\u00e0y c\u00e0ng ph\u1ee9c t\u1ea1p, ng\u01b0\u1eddi d\u00f9ng c\u00f3 \u00edt ki\u00ean nh\u1eabn h\u01a1n v\u1edbi nh\u1eefng tr\u1edf ng\u1ea1i. M\u1ed9t b\u01b0\u1edbc thanh to\u00e1n g\u00e2y nh\u1ea7m l\u1eabn ho\u1eb7c m\u1ed9t th\u00f4ng b\u00e1o l\u1ed7i kh\u00f4ng r\u00f5 r\u00e0ng c\u00f3 th\u1ec3 d\u1eabn \u0111\u1ebfn vi\u1ec7c kh\u00e1ch h\u00e0ng r\u1eddi b\u1ecf. B\u1ea3n \u0111\u1ed3 h\u00e0nh tr\u00ecnh gi\u00fap c\u00e1c t\u1ed5 ch\u1ee9c d\u1ef1 \u0111o\u00e1n nh\u1eefng kho\u1ea3nh kh\u1eafc n\u00e0y tr\u01b0\u1edbc khi x\u1ea3y ra, bi\u1ebfn nh\u1eefng r\u1ee7i ro ti\u1ec1m t\u00e0ng th\u00e0nh c\u01a1 h\u1ed9i mang l\u1ea1i s\u1ef1 h\u00e0i l\u00f2ng.<\/p>\n

L\u1ea5p Kho\u1ea3ng C\u00e1ch Gi\u1eefa M\u1ee5c Ti\u00eau Kinh Doanh V\u00e0 Nhu C\u1ea7u Ng\u01b0\u1eddi D\u00f9ng<\/h3>\n

C\u00e1c doanh nghi\u1ec7p th\u01b0\u1eddng t\u1eadp trung v\u00e0o t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i, trong khi ng\u01b0\u1eddi d\u00f9ng l\u1ea1i t\u1eadp trung v\u00e0o vi\u1ec7c gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1. B\u1ea3n \u0111\u1ed3 h\u00e0nh tr\u00ecnh gi\u00fap th\u1ed1ng nh\u1ea5t hai g\u00f3c nh\u00ecn n\u00e0y b\u1eb1ng c\u00e1ch cho th\u1ea5y vi\u1ec7c c\u1ea3i thi\u1ec7n tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng tr\u1ef1c ti\u1ebfp th\u00fac \u0111\u1ea9y c\u00e1c ch\u1ec9 s\u1ed1 kinh doanh nh\u01b0 t\u1ef7 l\u1ec7 gi\u1eef ch\u00e2n, gi\u00e1 tr\u1ecb v\u00f2ng \u0111\u1eddi kh\u00e1ch h\u00e0ng v\u00e0 s\u1ef1 \u1ee7ng h\u1ed9 th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n

B\u1ea1n S\u1ebd H\u1ecdc \u0110\u01b0\u1ee3c G\u00ec Trong H\u01b0\u1edbng D\u1eabn N\u00e0y<\/h3>\n

H\u01b0\u1edbng d\u1eabn n\u00e0y s\u1ebd d\u1eabn b\u1ea1n t\u1eeb n\u1ec1n t\u1ea3ng l\u00fd thuy\u1ebft v\u1ec1 b\u1ea3n \u0111\u1ed3 h\u00e0nh tr\u00ecnh \u0111\u1ebfn m\u1ed9t khung th\u1ef1c ti\u1ec5n, t\u1eebng b\u01b0\u1edbc c\u1ee5 th\u1ec3. Ch\u00fang ta s\u1ebd ph\u00e2n t\u00edch c\u1ea5u tr\u00fac c\u1ee7a m\u1ed9t b\u1ea3n \u0111\u1ed3, kh\u00e1m ph\u00e1 t\u00e2m l\u00fd \u0111\u1eb1ng sau h\u00e0nh vi ng\u01b0\u1eddi d\u00f9ng, v\u00e0 \u0111i qua m\u1ed9t v\u00ed d\u1ee5 th\u1ef1c t\u1ebf v\u1ec1 vi\u1ec7c \u201cSarah\u201d mua chi\u1ebfc \u0111i\u1ec7n tho\u1ea1i th\u00f4ng minh \u0111\u1ea7u ti\u00ean c\u1ee7a m\u00ecnh. \u0110\u1ebfn cu\u1ed1i c\u00f9ng, b\u1ea1n s\u1ebd c\u00f3 c\u00f4ng c\u1ee5 \u0111\u1ec3 t\u1ea1o ra nh\u1eefng b\u1ea3n \u0111\u1ed3 h\u00e0nh tr\u00ecnh c\u00f3 th\u1ec3 h\u00e0nh \u0111\u1ed9ng, th\u00fac \u0111\u1ea9y nh\u1eefng thay \u0111\u1ed5i th\u1ef1c s\u1ef1.<\/p>\n\n

Ph\u1ea7n I: N\u1ec1n T\u1ea3ng C\u1ee7a B\u1ea3n \u0110\u1ed3 H\u00e0nh Tr\u00ecnh Ng\u01b0\u1eddi D\u00f9ng<\/h2>\n

1. B\u1ea3n \u0111\u1ed3 h\u00e0nh tr\u00ecnh ng\u01b0\u1eddi d\u00f9ng l\u00e0 g\u00ec?<\/h3>\n

\u0110\u1ecbnh ngh\u0129a v\u00e0 M\u1ee5c \u0110\u00edch Ch\u00ednh<\/strong>
\nB\u1ea3n \u0111\u1ed3 h\u00e0nh tr\u00ecnh ng\u01b0\u1eddi d\u00f9ng l\u00e0 m\u1ed9t bi\u1ec3u di\u1ec5n tr\u1ef1c quan v\u1ec1 qu\u00e1 tr\u00ecnh m\u1ed9t ng\u01b0\u1eddi tr\u1ea3i qua \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau. N\u00f3 kh\u00f4ng ch\u1ec9 ghi l\u1ea1i\u00a0\u0111i\u1ec1u g\u00ec<\/em>\u00a0ng\u01b0\u1eddi d\u00f9ng l\u00e0m, m\u00e0 c\u00f2n\u00a0c\u00e1ch<\/em>\u00a0h\u1ecd suy ngh\u0129 v\u00e0\u00a0c\u1ea3m nh\u1eadn<\/em>\u00a0t\u1ea1i m\u1ed7i giai \u0111o\u1ea1n. M\u1ee5c \u0111\u00edch c\u1ed1t l\u00f5i c\u1ee7a n\u00f3 l\u00e0 x\u00e2y d\u1ef1ng s\u1ef1 th\u1ea5u c\u1ea3m v\u00e0 x\u00e1c \u0111\u1ecbnh c\u00e1c c\u01a1 h\u1ed9i c\u1ea3i thi\u1ec7n.<\/p>\n

S\u1ef1 Kh\u00e1c Bi\u1ec7t Gi\u1eefa B\u1ea3n \u0110\u1ed3 H\u00e0nh Tr\u00ecnh, Lu\u1ed3ng Ng\u01b0\u1eddi D\u00f9ng V\u00e0 B\u1ea3n \u0110\u1ed3 D\u1ecbch V\u1ee5<\/strong><\/p>\n

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  • \n

    Lu\u1ed3ng Ng\u01b0\u1eddi D\u00f9ng:<\/strong>\u00a0M\u1ed9t s\u01a1 \u0111\u1ed3 tuy\u1ebfn t\u00ednh th\u1ec3 hi\u1ec7n c\u00e1c b\u01b0\u1edbc ng\u01b0\u1eddi d\u00f9ng th\u1ef1c hi\u1ec7n qua giao di\u1ec7n (v\u00ed d\u1ee5: Nh\u1ea5n n\u00fat A -> Chuy\u1ec3n \u0111\u1ebfn trang B). N\u00f3 mang t\u00ednh chi\u1ebfn thu\u1eadt v\u00e0 t\u1eadp trung v\u00e0o ch\u1ee9c n\u0103ng.<\/p>\n<\/li>\n

  • \n

    B\u1ea3n \u0111\u1ed3 d\u1ecbch v\u1ee5:<\/strong>\u00a0M\u1ed9t b\u1ea3n \u0111\u1ed3 chi ti\u1ebft bao g\u1ed3m c\u00e1c h\u00e0nh \u0111\u1ed9ng ng\u01b0\u1eddi d\u00f9ng \u1edf ph\u00eda tr\u01b0\u1edbc v\u00e0 c\u00e1c quy tr\u00ecnh, h\u1ec7 th\u1ed1ng, ch\u00ednh s\u00e1ch c\u1ee7a nh\u00e2n vi\u00ean ph\u00eda sau. N\u00f3 mang t\u00ednh v\u1eadn h\u00e0nh v\u00e0 t\u1eadp trung v\u00e0o vi\u1ec7c cung c\u1ea5p d\u1ecbch v\u1ee5.<\/p>\n<\/li>\n

  • \n

    B\u1ea3n \u0111\u1ed3 h\u00e0nh tr\u00ecnh:<\/strong>\u00a0M\u1ed9t c\u00e1i nh\u00ecn to\u00e0n di\u1ec7n bao g\u1ed3m c\u1ea3m x\u00fac, \u0111\u1ed9ng l\u1ef1c v\u00e0 \u0111i\u1ec3m \u0111au trong nhi\u1ec1u k\u00eanh v\u00e0 kho\u1ea3ng th\u1eddi gian kh\u00e1c nhau. N\u00f3 mang t\u00ednh chi\u1ebfn l\u01b0\u1ee3c v\u00e0 t\u1eadp trung v\u00e0o tr\u1ea3i nghi\u1ec7m.<\/p>\n<\/li>\n<\/ul>\n

    B\u1ed1n Th\u00e0nh Ph\u1ea7n Ch\u00ednh: Nh\u00e2n V\u1eadt, Th\u1eddi Gian, \u0110i\u1ec3m Ti\u1ebfp X\u00fac V\u00e0 C\u1ea3m X\u00fac<\/strong>
    \nM\u1ed7i b\u1ea3n \u0111\u1ed3 hi\u1ec7u qu\u1ea3 \u0111\u1ec1u d\u1ef1a tr\u00ean b\u1ed1n tr\u1ee5 c\u1ed9t:<\/p>\n

      \n
    1. \n

      Nh\u00e2n v\u1eadt \u0111\u1ea1i di\u1ec7n:<\/strong>Ai \u0111ang th\u1ef1c hi\u1ec7n h\u00e0nh tr\u00ecnh n\u00e0y?<\/p>\n<\/li>\n

    2. \n

      L\u1ed9 tr\u00ecnh th\u1eddi gian:<\/strong>H\u00e0nh tr\u00ecnh b\u1eaft \u0111\u1ea7u v\u00e0 k\u1ebft th\u00fac khi n\u00e0o?<\/p>\n<\/li>\n

    3. \n

      \u0110i\u1ec3m ti\u1ebfp x\u00fac:<\/strong>Ng\u01b0\u1eddi d\u00f9ng t\u01b0\u01a1ng t\u00e1c v\u1edbi th\u01b0\u01a1ng hi\u1ec7u \u1edf \u0111\u00e2u?<\/p>\n<\/li>\n

    4. \n

      C\u1ea3m x\u00fac:<\/strong>Ng\u01b0\u1eddi d\u00f9ng c\u1ea3m th\u1ea5y th\u1ebf n\u00e0o trong c\u00e1c t\u01b0\u01a1ng t\u00e1c n\u00e0y?<\/p>\n<\/li>\n<\/ol>\n

      2. T\u1ea1i sao c\u1ea7n t\u1ea1o b\u1ea3n \u0111\u1ed3 h\u00e0nh tr\u00ecnh? (Gi\u00e1 tr\u1ecb chi\u1ebfn l\u01b0\u1ee3c)<\/h3>\n

      X\u00f3a b\u1ecf r\u00e0o c\u1ea3n gi\u1eefa c\u00e1c b\u1ed9 ph\u1eadn<\/strong>
      \nMarketing, B\u00e1n h\u00e0ng, S\u1ea3n ph\u1ea9m v\u00e0 H\u1ed7 tr\u1ee3 th\u01b0\u1eddng ch\u1ec9 nh\u00ecn th\u1ea5y nh\u1eefng ph\u1ea7n kh\u00e1c nhau c\u1ee7a kh\u00e1ch h\u00e0ng. B\u1ea3n \u0111\u1ed3 h\u00e0nh tr\u00ecnh k\u1ebft n\u1ed1i c\u00e1c \u0111\u1ed9i nh\u00f3m n\u00e0y l\u1ea1i v\u1edbi nhau, t\u1ea1o n\u00ean s\u1ef1 hi\u1ec3u bi\u1ebft chung v\u1ec1 to\u00e0n b\u1ed9 v\u00f2ng \u0111\u1eddi kh\u00e1ch h\u00e0ng.<\/p>\n

      X\u00e1c \u0111\u1ecbnh c\u00e1c \u0111i\u1ec3m \u0111au v\u00e0 s\u1ef1 c\u1ea3n tr\u1edf<\/strong>
      \nB\u1eb1ng c\u00e1ch tr\u1ef1c quan h\u00f3a h\u00e0nh tr\u00ecnh, nh\u1eefng n\u1ed7i th\u1ea5t v\u1ecdng \u1ea9n s\u00e2u tr\u1edf n\u00ean r\u00f5 r\u00e0ng. \u0110\u1ed9i ng\u0169 h\u1ed7 tr\u1ee3 c\u00f3 qu\u00e1 t\u1ea3i v\u00ec h\u01b0\u1edbng d\u1eabn kh\u1edfi t\u1ea1o kh\u00f4ng r\u00f5 r\u00e0ng ch\u0103ng? B\u1ea3n \u0111\u1ed3 h\u00e0nh tr\u00ecnh s\u1ebd ti\u1ebft l\u1ed9 nh\u1eefng nguy\u00ean nh\u00e2n g\u1ed1c r\u1ec5 n\u00e0y.<\/p>\n

      Ph\u00e1t hi\u1ec7n c\u01a1 h\u1ed9i \u0111\u1ed5i m\u1edbi<\/strong>
      \nKhi b\u1ea1n th\u1ea5y n\u01a1i ng\u01b0\u1eddi d\u00f9ng \u0111ang g\u1eb7p kh\u00f3 kh\u0103n, b\u1ea1n c\u0169ng th\u1ea5y n\u01a1i h\u1ecd c\u1ea3m th\u1ea5y h\u00e0i l\u00f2ng. Nh\u1eefng kho\u1ea3nh kh\u1eafc \u201c\u0111\u1ec9nh cao\u201d n\u00e0y c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c t\u0103ng c\u01b0\u1eddng, \u0111\u1ed3ng th\u1eddi c\u00e1c kho\u1ea3ng tr\u1ed1ng tr\u00ean th\u1ecb tr\u01b0\u1eddng c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c x\u00e1c \u0111\u1ecbnh \u0111\u1ec3 ph\u00e1t tri\u1ec3n t\u00ednh n\u0103ng ho\u1eb7c d\u1ecbch v\u1ee5 m\u1edbi.<\/p>\n

      Th\u1ed1ng nh\u1ea5t c\u00e1c b\u00ean li\u00ean quan tr\u00ean m\u1ed9t ngu\u1ed3n th\u00f4ng tin duy nh\u1ea5t<\/strong>
      \nThay v\u00ec tranh lu\u1eadn v\u1ec1 \u00fd ki\u1ebfn, c\u00e1c \u0111\u1ed9i nh\u00f3m c\u00f3 th\u1ec3 tranh lu\u1eadn d\u1ef1a tr\u00ean b\u1eb1ng ch\u1ee9ng. M\u1ed9t b\u1ea3n \u0111\u1ed3 h\u00e0nh tr\u00ecnh \u0111\u01b0\u1ee3c nghi\u00ean c\u1ee9u k\u1ef9 s\u1ebd \u0111\u00f3ng vai tr\u00f2 l\u00e0 \u0111i\u1ec3m tham chi\u1ebfu cho vi\u1ec7c ra quy\u1ebft \u0111\u1ecbnh, \u0111\u1ea3m b\u1ea3o m\u1ecdi ng\u01b0\u1eddi \u0111\u1ec1u \u0111ang h\u01b0\u1edbng t\u1edbi c\u00e1c m\u1ee5c ti\u00eau l\u1ea5y ng\u01b0\u1eddi d\u00f9ng l\u00e0m trung t\u00e2m.<\/p>\n

      3. T\u00e2m l\u00fd \u0111\u1eb1ng sau h\u00e0nh tr\u00ecnh<\/h3>\n

      H\u00e0nh tr\u00ecnh c\u1ea3m x\u00fac (Quy lu\u1eadt \u0111\u1ec9nh – cu\u1ed1i)<\/strong>
      \nNghi\u00ean c\u1ee9u t\u00e2m l\u00fd h\u1ecdc cho th\u1ea5y con ng\u01b0\u1eddi \u0111\u00e1nh gi\u00e1 m\u1ed9t tr\u1ea3i nghi\u1ec7m ch\u1ee7 y\u1ebfu d\u1ef1a tr\u00ean c\u1ea3m gi\u00e1c h\u1ecd c\u00f3 \u0111\u01b0\u1ee3c \u1edf \u0111i\u1ec3m cao nh\u1ea5t (\u0111i\u1ec3m c\u0103ng th\u1eb3ng nh\u1ea5t) v\u00e0 \u1edf cu\u1ed1i h\u00e0nh tr\u00ecnh, ch\u1ee9 kh\u00f4ng ph\u1ea3i t\u1ed5ng c\u1ed9ng hay trung b\u00ecnh c\u1ee7a t\u1eebng kho\u1ea3nh kh\u1eafc. B\u1ea3n \u0111\u1ed3 h\u00e0nh tr\u00ecnh gi\u00fap b\u1ea1n thi\u1ebft k\u1ebf cho nh\u1eefng kho\u1ea3nh kh\u1eafc then ch\u1ed1t n\u00e0y.<\/p>\n

      T\u1ea3i nh\u1eadn th\u1ee9c v\u00e0 m\u1ec7t m\u1ecfi khi ra quy\u1ebft \u0111\u1ecbnh<\/strong>
      \nM\u1ed7i l\u1ef1a ch\u1ecdn m\u00e0 ng\u01b0\u1eddi d\u00f9ng \u0111\u01b0a ra \u0111\u1ec1u \u0111\u00f2i h\u1ecfi n\u0103ng l\u01b0\u1ee3ng tinh th\u1ea7n. B\u1ea3n \u0111\u1ed3 h\u00e0nh tr\u00ecnh l\u00e0m n\u1ed5i b\u1eadt nh\u1eefng giai \u0111o\u1ea1n m\u00e0 ng\u01b0\u1eddi d\u00f9ng c\u1ea3m th\u1ea5y qu\u00e1 t\u1ea3i v\u00ec qu\u00e1 nhi\u1ec1u l\u1ef1a ch\u1ecdn ho\u1eb7c th\u00f4ng tin ph\u1ee9c t\u1ea1p, gi\u00fap b\u1ea1n \u0111\u01a1n gi\u1ea3n h\u00f3a tr\u1ea3i nghi\u1ec7m.<\/p>\n

      T\u00edch h\u1ee3p khung c\u00f4ng c\u1ee5 \u201cC\u00f4ng vi\u1ec7c c\u1ea7n l\u00e0m\u201d (JTBD)<\/strong>
      \nNg\u01b0\u1eddi d\u00f9ng kh\u00f4ng ch\u1ec9 mua s\u1ea3n ph\u1ea9m; h\u1ecd \u201cthu\u00ea\u201d ch\u00fang \u0111\u1ec3 th\u1ef1c hi\u1ec7n m\u1ed9t c\u00f4ng vi\u1ec7c. Vi\u1ec7c t\u00edch h\u1ee3p JTBD v\u00e0o b\u1ea3n \u0111\u1ed3 h\u00e0nh tr\u00ecnh gi\u00fap b\u1ea1n hi\u1ec3u \u0111\u01b0\u1ee3c \u0111\u1ed9ng c\u01a1 c\u1ed1t l\u00f5i. V\u00ed d\u1ee5, Sarah kh\u00f4ng ch\u1ec9 mua \u0111i\u1ec7n tho\u1ea1i; c\u00f4 \u1ea5y \u0111ang thu\u00ea n\u00f3 \u0111\u1ec3 duy tr\u00ec k\u1ebft n\u1ed1i v\u1edbi b\u1ea1n b\u00e8 v\u00e0 ghi l\u1ea1i k\u1ef7 ni\u1ec7m m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3.<\/p>\n\n

      Ph\u1ea7n II: C\u00e1c kh\u00e1i ni\u1ec7m v\u00e0 thu\u1eadt ng\u1eef ch\u00ednh<\/h2>\n

      4. C\u1ea5u tr\u00fac c\u1ee7a b\u1ea3n \u0111\u1ed3 h\u00e0nh tr\u00ecnh (ph\u00e2n t\u00edch chi ti\u1ebft)<\/h3>\n

      \u0110\u1ec3 x\u00e2y d\u1ef1ng b\u1ea3n \u0111\u1ed3, b\u1ea1n c\u1ea7n hi\u1ec3u r\u00f5 c\u00e1c kh\u1ed1i x\u00e2y d\u1ef1ng c\u1ee7a n\u00f3:<\/p>\n

      \"\"<\/p>\n

        \n
      • \n

        C\u00e1c nh\u00e2n v\u1eadt tham gia:<\/strong>\u00a0Ph\u00e2n bi\u1ec7t gi\u1eefa c\u00e1c b\u1ea1n\u00a0Nh\u00e2n v\u1eadt \u0111\u1ea1i di\u1ec7n<\/strong>\u00a0(\u0111\u1ea1i di\u1ec7n \u0111i\u1ec3n h\u00ecnh) v\u00e0\u00a0Ng\u01b0\u1eddi d\u00f9ng th\u1ef1c t\u1ebf<\/strong>\u00a0(\u0111i\u1ec3m d\u1eef li\u1ec7u th\u1ef1c t\u1ebf). Nh\u00e2n v\u1eadt \u0111\u1ea1i di\u1ec7n cung c\u1ea5p b\u1ed1i c\u1ea3nh; ng\u01b0\u1eddi d\u00f9ng th\u1ef1c t\u1ebf cung c\u1ea5p x\u00e1c th\u1ef1c.<\/p>\n<\/li>\n

      • \n

        Giai \u0111o\u1ea1n:<\/strong>\u00a0Chia h\u00e0nh tr\u00ecnh th\u00e0nh c\u00e1c giai \u0111o\u1ea1n c\u1ea5p cao. C\u00e1c giai \u0111o\u1ea1n ph\u1ed5 bi\u1ebfn bao g\u1ed3m\u00a0Nh\u1eadn th\u1ee9c<\/strong>\u00a0(ph\u00e1t hi\u1ec7n nhu c\u1ea7u),\u00a0Xem x\u00e9t<\/strong>\u00a0(nghi\u00ean c\u1ee9u c\u00e1c l\u1ef1a ch\u1ecdn),\u00a0Quy\u1ebft \u0111\u1ecbnh<\/strong>\u00a0(mua s\u1eafm), v\u00e0\u00a0Gi\u1eef ch\u00e2n<\/strong>\u00a0(s\u1eed d\u1ee5ng v\u00e0 gi\u1edbi thi\u1ec7u).<\/p>\n<\/li>\n

      • \n

        H\u00e0nh \u0111\u1ed9ng:<\/strong>\u00a0Nh\u1eefng b\u01b0\u1edbc c\u1ee5 th\u1ec3 m\u00e0 ng\u01b0\u1eddi d\u00f9ng th\u1ef1c hi\u1ec7n (v\u00ed d\u1ee5: \u201cT\u00ecm ki\u1ebfm \u0111\u00e1nh gi\u00e1,\u201d \u201cTh\u00eam v\u00e0o gi\u1ecf h\u00e0ng\u201d).<\/p>\n<\/li>\n

      • \n

        K\u00eanh:<\/strong>\u00a0Ph\u01b0\u01a1ng ti\u1ec7n n\u01a1i t\u01b0\u01a1ng t\u00e1c di\u1ec5n ra (Web, \u1ee8ng d\u1ee5ng di \u0111\u1ed9ng, C\u1eeda h\u00e0ng, Email, \u0110i\u1ec7n tho\u1ea1i).<\/p>\n<\/li>\n

      • \n

        \u0110i\u1ec3m ti\u1ebfp x\u00fac:<\/strong>\u00a0Nh\u1eefng kho\u1ea3nh kh\u1eafc ti\u1ebfp x\u00fac c\u1ee5 th\u1ec3 trong c\u00e1c k\u00eanh \u0111\u00f3 (v\u00ed d\u1ee5: nh\u1ea5p v\u00e0o qu\u1ea3ng c\u00e1o, nh\u1eadn email x\u00e1c nh\u1eadn).<\/p>\n<\/li>\n

      • \n

        \u0110\u01b0\u1eddng cong c\u1ea3m x\u00fac:<\/strong>\u00a0Bi\u1ec3u \u0111\u1ed3 \u0111\u01b0\u1eddng th\u1ec3 hi\u1ec7n c\u1ea3m x\u00fac c\u1ee7a ng\u01b0\u1eddi d\u00f9ng theo th\u1eddi gian, l\u00e0m n\u1ed5i b\u1eadt c\u00e1c \u0111i\u1ec3m cao (th\u1ecfa m\u00e3n) v\u00e0 \u0111i\u1ec3m th\u1ea5p (b\u1ef1c b\u1ed9i).<\/p>\n<\/li>\n

      • \n

        \u0110i\u1ec3m \u0111au vs. \u0110i\u1ec3m th\u00fa v\u1ecb:<\/strong>\u00a0X\u00e1c \u0111\u1ecbnh \u0111i\u1ec1u g\u00ec g\u00e2y kh\u00f3 kh\u0103n (\u0111i\u1ec3m \u0111au) v\u00e0 \u0111i\u1ec1u g\u00ec t\u1ea1o n\u00ean ni\u1ec1m vui (\u0111i\u1ec3m th\u00fa v\u1ecb).<\/p>\n<\/li>\n

      • \n

        C\u01a1 h\u1ed9i:<\/strong>\u00a0C\u1ed9t quan tr\u1ecdng nh\u1ea5t. V\u1edbi m\u1ed7i \u0111i\u1ec3m \u0111au, h\u00e3y \u0111\u1eb7t c\u00e2u h\u1ecfi: \u201cCh\u00fang ta c\u00f3 th\u1ec3 kh\u1eafc ph\u1ee5c \u0111i\u1ec1u n\u00e0y nh\u01b0 th\u1ebf n\u00e0o?\u201d V\u1edbi m\u1ed7i \u0111i\u1ec3m th\u00fa v\u1ecb, h\u00e3y \u0111\u1eb7t c\u00e2u h\u1ecfi: \u201cCh\u00fang ta c\u00f3 th\u1ec3 n\u00e2ng cao \u0111i\u1ec1u n\u00e0y nh\u01b0 th\u1ebf n\u00e0o?\u201d<\/p>\n<\/li>\n<\/ul>\n

        5. G\u00f3c nh\u00ecn \u201cPh\u00eda tr\u01b0\u1edbc s\u00e2n kh\u1ea5u\u201d so v\u1edbi \u201cPh\u00eda sau s\u00e2n kh\u1ea5u\u201d<\/h3>\n

        \u0110i\u1ec1u ng\u01b0\u1eddi d\u00f9ng th\u1ea5y (Ph\u00eda tr\u01b0\u1edbc s\u00e2n kh\u1ea5u)<\/strong>
        \n\u0110\u00e2y l\u00e0 ph\u1ea7n n\u1ed5i c\u1ee7a t\u1ea3ng b\u0103ng: giao di\u1ec7n trang web, bao b\u00ec, cu\u1ed9c g\u1ecdi d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng. \u0110\u00e2y l\u00e0 nh\u1eefng g\u00ec ng\u01b0\u1eddi d\u00f9ng t\u01b0\u01a1ng t\u00e1c tr\u1ef1c ti\u1ebfp.<\/p>\n

        \u0110i\u1ec1u t\u1ed5 ch\u1ee9c th\u1ef1c hi\u1ec7n (Ph\u00eda sau s\u00e2n kh\u1ea5u\/Quy tr\u00ecnh n\u1ed9i b\u1ed9)<\/strong>
        \n\u0110\u00e2y l\u00e0 ph\u1ea7n ch\u00ecm d\u01b0\u1edbi n\u01b0\u1edbc c\u1ee7a t\u1ea3ng b\u0103ng: truy v\u1ea5n c\u01a1 s\u1edf d\u1eef li\u1ec7u, logistics kho b\u00e3i, quy tr\u00ecnh ph\u00ea duy\u1ec7t n\u1ed9i b\u1ed9. M\u1eb7c d\u00f9 ng\u01b0\u1eddi d\u00f9ng kh\u00f4ng nh\u00ecn th\u1ea5y ph\u1ea7n n\u00e0y, nh\u01b0ng nh\u1eefng th\u1ea5t b\u1ea1i \u1edf \u0111\u00e2y tr\u1ef1c ti\u1ebfp \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn tr\u1ea3i nghi\u1ec7m ph\u00eda tr\u01b0\u1edbc s\u00e2n kh\u1ea5u. B\u1ea3n \u0111\u1ed3 h\u00e0nh tr\u00ecnh n\u00e2ng cao (ho\u1eb7c b\u1ea3n v\u1ebd quy tr\u00ecnh d\u1ecbch v\u1ee5) k\u1ebft n\u1ed1i hai l\u1edbp n\u00e0y \u0111\u1ec3 th\u1ec3 hi\u1ec7n m\u1ed1i quan h\u1ec7 nh\u00e2n qu\u1ea3.<\/p>\n\n

        Ph\u1ea7n III: Quy tr\u00ecnh t\u1eebng b\u01b0\u1edbc (H\u01b0\u1edbng d\u1eabn c\u00e1ch l\u00e0m)<\/h2>\n

        6. Giai \u0111o\u1ea1n 0: Chu\u1ea9n b\u1ecb v\u00e0 Kh\u00e1m ph\u00e1<\/h3>\n

        X\u00e1c \u0111\u1ecbnh ph\u1ea1m vi<\/strong>
        \n\u0110\u1eebng c\u1ed1 g\u1eafng b\u1ea3n \u0111\u1ed3 h\u00f3a m\u1ecdi th\u1ee9. H\u00e3y quy\u1ebft \u0111\u1ecbnh xem b\u1ea1n \u0111ang b\u1ea3n \u0111\u1ed3 h\u00f3a m\u1ed9t h\u00e0nh tr\u00ecnh\u00a0T\u1eeb \u0111\u1ea7u \u0111\u1ebfn cu\u1ed1i<\/strong>\u00a0h\u00e0nh tr\u00ecnh (v\u00ed d\u1ee5: tr\u1edf th\u00e0nh kh\u00e1ch h\u00e0ng) hay m\u1ed9t\u00a0H\u00e0nh tr\u00ecnh c\u1ee5 th\u1ec3 t\u00ednh n\u0103ng<\/strong>\u00a0h\u00e0nh tr\u00ecnh (v\u00ed d\u1ee5: \u0111\u1eb7t l\u1ea1i m\u1eadt kh\u1ea9u). B\u1eaft \u0111\u1ea7u nh\u1ecf n\u1ebfu b\u1ea1n m\u1edbi l\u00e0m quen v\u1edbi \u0111i\u1ec1u n\u00e0y.<\/p>\n

        Thu th\u1eadp d\u1eef li\u1ec7u hi\u1ec7n c\u00f3<\/strong>
        \nTr\u01b0\u1edbc khi n\u00f3i chuy\u1ec7n v\u1edbi ng\u01b0\u1eddi d\u00f9ng, h\u00e3y xem l\u1ea1i nh\u1eefng g\u00ec b\u1ea1n \u0111\u00e3 bi\u1ebft:<\/p>\n

          \n
        • \n

          Ph\u00e2n t\u00edch:<\/strong>\u00a0Ng\u01b0\u1eddi d\u00f9ng b\u1ecf cu\u1ed9c \u1edf \u0111\u00e2u?<\/p>\n<\/li>\n

        • \n

          V\u00e9 h\u1ed7 tr\u1ee3:<\/strong>\u00a0Nh\u1eefng khi\u1ebfu n\u1ea1i ph\u1ed5 bi\u1ebfn nh\u1ea5t l\u00e0 g\u00ec?<\/p>\n<\/li>\n

        • \n

          D\u1eef li\u1ec7u CRM:<\/strong>\u00a0Chu k\u1ef3 b\u00e1n h\u00e0ng m\u1ea5t bao l\u00e2u?<\/p>\n<\/li>\n<\/ul>\n

          Th\u1ef1c hi\u1ec7n nghi\u00ean c\u1ee9u ng\u01b0\u1eddi d\u00f9ng<\/strong>
          \nL\u1ea5p \u0111\u1ea7y kho\u1ea3ng tr\u1ed1ng b\u1eb1ng d\u1eef li\u1ec7u \u0111\u1ecbnh t\u00ednh:<\/p>\n

            \n
          • \n

            Ph\u1ecfng v\u1ea5n:<\/strong>\u00a0H\u1ecfi ng\u01b0\u1eddi d\u00f9ng \u0111i qua tr\u1ea3i nghi\u1ec7m g\u1ea7n nh\u1ea5t c\u1ee7a h\u1ecd.<\/p>\n<\/li>\n

          • \n

            Kh\u1ea3o s\u00e1t:<\/strong>\u00a0\u0110o l\u01b0\u1eddng c\u1ea3m x\u00fac \u1edf c\u00e1c giai \u0111o\u1ea1n kh\u00e1c nhau.<\/p>\n<\/li>\n

          • \n

            Nghi\u00ean c\u1ee9u nh\u1eadt k\u00fd:<\/strong>\u00a0Y\u00eau c\u1ea7u ng\u01b0\u1eddi d\u00f9ng ghi l\u1ea1i c\u1ea3m x\u00fac v\u00e0 h\u00e0nh \u0111\u1ed9ng c\u1ee7a h\u1ecd theo th\u1eddi gian th\u1ef1c trong v\u00e0i ng\u00e0y.<\/p>\n<\/li>\n<\/ul>\n

            7. Giai \u0111o\u1ea1n 1: X\u00e2y d\u1ef1ng nh\u00e2n v\u1eadt \u0111\u1ea1i di\u1ec7n<\/h3>\n

            X\u00e1c \u0111\u1ecbnh \u2018Ng\u01b0\u1eddi n\u00e0o\u2019<\/strong>
            \nT\u1ea1o m\u1ed9t nh\u00e2n v\u1eadt \u0111\u1ea1i di\u1ec7n \u0111\u1ea1i di\u1ec7n cho ng\u01b0\u1eddi d\u00f9ng ch\u00ednh c\u1ee7a h\u00e0nh tr\u00ecnh n\u00e0y. Bao g\u1ed3m c\u00e1c y\u1ebfu t\u1ed1 d\u00e2n s\u1ed1 h\u1ecdc, nh\u01b0ng t\u1eadp trung nhi\u1ec1u h\u01a1n v\u00e0o t\u00e2m l\u00fd h\u1ecdc: m\u1ee5c ti\u00eau, kh\u00f3 kh\u0103n v\u00e0 m\u1ee9c \u0111\u1ed9 tho\u1ea3i m\u00e1i v\u1edbi c\u00f4ng ngh\u1ec7.<\/p>\n

            \u0110\u1eb7t b\u1ed1i c\u1ea3nh<\/strong>
            \nX\u00e1c \u0111\u1ecbnh t\u00ecnh hu\u1ed1ng. T\u1ea1i sao h\u1ecd \u0111ang b\u1eaft \u0111\u1ea7u h\u00e0nh tr\u00ecnh n\u00e0y ngay b\u00e2y gi\u1edd? \u0110\u1ed9ng l\u1ef1c c\u1ee7a h\u1ecd l\u00e0 g\u00ec? M\u1ed9t nh\u00e2n v\u1eadt \u0111\u1ea1i di\u1ec7n kh\u00f4ng c\u00f3 b\u1ed1i c\u1ea3nh ch\u1ec9 l\u00e0 m\u1ed9t b\u1ea3n ph\u00e1c h\u1ecda nh\u00e2n v\u1eadt; m\u1ed9t nh\u00e2n v\u1eadt \u0111\u1ea1i di\u1ec7n\u00a0v\u1edbi<\/em>m\u1ed9t t\u00ecnh hu\u1ed1ng l\u00e0 m\u1ed9t ng\u01b0\u1eddi d\u00f9ng.<\/p>\n

            8. Giai \u0111o\u1ea1n 2: B\u1ea3n \u0111\u1ed3 h\u00f3a d\u00f2ng th\u1eddi gian v\u00e0 c\u00e1c giai \u0111o\u1ea1n<\/h3>\n

            Ph\u00e2n t\u00edch m\u00f4 h\u00ecnh t\u01b0 duy c\u1ee7a ng\u01b0\u1eddi d\u00f9ng<\/strong>
            \n\u0110\u1eebng b\u1ea3n \u0111\u1ed3 h\u00f3a quy tr\u00ecnh n\u1ed9i b\u1ed9 c\u1ee7a b\u1ea1n; h\u00e3y b\u1ea3n \u0111\u1ed3 h\u00f3a m\u00f4 h\u00ecnh t\u01b0 duy c\u1ee7a ng\u01b0\u1eddi d\u00f9ng. H\u1ecd kh\u00f4ng quan t\u00e2m \u0111\u1ebfn giai \u0111o\u1ea1n “Ph\u00e1t h\u00e0nh Q3” c\u1ee7a b\u1ea1n; h\u1ecd quan t\u00e2m \u0111\u1ebfn vi\u1ec7c “T\u00ecm ki\u1ebfm m\u1ed9t gi\u1ea3i ph\u00e1p.”<\/p>\n

            Li\u1ec7t k\u00ea c\u00e1c giai \u0111o\u1ea1n<\/strong>
            \nV\u1ebd s\u01a1 b\u1ed9 c\u00e1c giai \u0111o\u1ea1n c\u1ea5p cao. \u0110\u1ed1i v\u1edbi h\u00e0nh tr\u00ecnh mua h\u00e0ng, \u0111i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 l\u00e0:Nh\u1eadn th\u1ee9c nhu c\u1ea7u -> Nghi\u00ean c\u1ee9u -> So s\u00e1nh -> Mua h\u00e0ng -> Giao h\u00e0ng -> C\u00e0i \u0111\u1eb7t.<\/em><\/p>\n

            9. Giai \u0111o\u1ea1n 3: \u0110i\u1ec1n chi ti\u1ebft<\/h3>\n

            B\u1ea3n \u0111\u1ed3 h\u00f3a c\u00e1c h\u00e0nh \u0111\u1ed9ng, t\u01b0 duy v\u00e0 c\u1ea3m x\u00fac<\/strong>
            \n\u0110\u1ed1i v\u1edbi m\u1ed7i giai \u0111o\u1ea1n, h\u00e3y li\u1ec7t k\u00ea c\u00e1c h\u00e0nh \u0111\u1ed9ng c\u1ee5 th\u1ec3. Sau \u0111\u00f3, h\u00e3y t\u1ef1 h\u1ecfi: “Ng\u01b0\u1eddi d\u00f9ng \u0111ang ngh\u0129 g\u00ec \u1edf \u0111\u00e2y?” v\u00e0 “H\u1ecd \u0111ang c\u1ea3m th\u1ea5y th\u1ebf n\u00e0o?” S\u1eed d\u1ee5ng bi\u1ec3u t\u01b0\u1ee3ng c\u1ea3m x\u00fac ho\u1eb7c thang \u0111i\u1ec3m (1-5) \u0111\u1ec3 \u0111o l\u01b0\u1eddng c\u1ea3m x\u00fac.<\/p>\n

            X\u00e1c \u0111\u1ecbnh c\u00e1c \u0111i\u1ec3m ti\u1ebfp x\u00fac v\u00e0 k\u00eanh<\/strong>
            \nGhi ch\u00fa ch\u00ednh x\u00e1c n\u01a1i c\u00e1c h\u00e0nh \u0111\u1ed9ng n\u00e0y x\u1ea3y ra. Ng\u01b0\u1eddi d\u00f9ng c\u00f3 \u0111ang chuy\u1ec3n t\u1eeb \u0111i\u1ec7n tho\u1ea1i di \u0111\u1ed9ng sang m\u00e1y t\u00ednh \u0111\u1ec3 b\u00e0n kh\u00f4ng? T\u1eeb email sang \u0111i\u1ec7n tho\u1ea1i? Nh\u1eefng \u0111i\u1ec3m chuy\u1ec3n giao n\u00e0y th\u01b0\u1eddng l\u00e0 n\u01a1i x\u1ea3y ra s\u1ef1 c\u1ea3n tr\u1edf.<\/p>\n

            Ghi ch\u00e9p c\u00e1c \u0111i\u1ec3m \u0111au v\u00e0 nh\u1eefng kho\u1ea3nh kh\u1eafc then ch\u1ed1t<\/strong>
            \nNh\u1ea5n m\u1ea1nh nh\u1eefng kho\u1ea3nh kh\u1eafc quan tr\u1ecdng. M\u1ed9t “Kho\u1ea3nh kh\u1eafc then ch\u1ed1t” l\u00e0 b\u1ea5t k\u1ef3 t\u01b0\u01a1ng t\u00e1c n\u00e0o m\u00e0 ng\u01b0\u1eddi d\u00f9ng h\u00ecnh th\u00e0nh \u1ea5n t\u01b0\u1ee3ng l\u00e2u d\u00e0i v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n.<\/p>\n

            10. Giai \u0111o\u1ea1n 4: Ph\u00e2n t\u00edch v\u00e0 tr\u1ef1c quan h\u00f3a<\/h3>\n

            Ch\u1ecdn \u0111\u1ecbnh d\u1ea1ng ph\u00f9 h\u1ee3p<\/strong><\/p>\n

              \n
            • \n

              B\u1ea3ng t\u00ednh:<\/strong>\u00a0Tuy\u1ec7t v\u1eddi cho h\u1ee3p t\u00e1c v\u00e0 chi ti\u1ebft.<\/p>\n<\/li>\n

            • \n

              S\u01a1 \u0111\u1ed3\/Infographic:<\/strong>\u00a0T\u1ed1t h\u01a1n cho k\u1ec3 chuy\u1ec7n v\u00e0 tr\u00ecnh b\u00e0y cho c\u00e1c b\u00ean li\u00ean quan.<\/p>\n<\/li>\n

            • \n

              B\u1ea3ng tr\u1eafng k\u1ef9 thu\u1eadt s\u1ed1:<\/strong>\u00a0L\u00fd t\u01b0\u1edfng cho c\u00e1c \u0111\u1ed9i ng\u0169 l\u00e0m vi\u1ec7c t\u1eeb xa v\u00e0 c\u00e1c bu\u1ed5i l\u00e0m vi\u1ec7c l\u1eb7p l\u1ea1i.<\/p>\n<\/li>\n<\/ul>\n

              T\u1ea1o m\u1ed9t b\u1ea3n k\u1ec3 chuy\u1ec7n<\/strong>
              \nB\u1ea3n \u0111\u1ed3 c\u1ee7a b\u1ea1n n\u00ean k\u1ec3 m\u1ed9t c\u00e2u chuy\u1ec7n. S\u1eed d\u1ee5ng tr\u00edch d\u1eabn t\u1eeb ph\u1ecfng v\u1ea5n ng\u01b0\u1eddi d\u00f9ng \u0111\u1ec3 l\u00e0m s\u1ed1ng \u0111\u1ed9ng nh\u00e2n v\u1eadt \u0111\u1ea1i di\u1ec7n. \u0110\u1ea3m b\u1ea3o n\u00f3 d\u1ec5 \u0111\u1ecdc v\u00e0 h\u1ea5p d\u1eabn.<\/p>\n

              Th\u1eed nghi\u1ec7m “V\u1eady th\u00ec sao?”<\/strong>
              \nXem x\u00e9t l\u1ea1i m\u1ecdi nh\u1eadn \u0111\u1ecbnh. N\u1ebfu b\u1ea1n x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c m\u1ed9t \u0111i\u1ec3m \u0111au, h\u00e3y h\u1ecfi “V\u1eady th\u00ec sao?” cho \u0111\u1ebfn khi \u0111\u1ea1t \u0111\u01b0\u1ee3c h\u1ec7 qu\u1ea3 kinh doanh. N\u1ebfu b\u1ea1n kh\u00f4ng th\u1ec3 tr\u1ea3 l\u1eddi, nh\u1eadn \u0111\u1ecbnh \u0111\u00f3 c\u00f3 th\u1ec3 kh\u00f4ng th\u1ec3 h\u00e0nh \u0111\u1ed9ng \u0111\u01b0\u1ee3c.<\/p>\n

              11. Giai \u0111o\u1ea1n 5: H\u00e0nh \u0111\u1ed9ng v\u00e0 tr\u00e1ch nhi\u1ec7m<\/h3>\n

              Chuy\u1ec3n \u0111\u1ed5i nh\u1eadn \u0111\u1ecbnh th\u00e0nh b\u1ea3n \u0111\u1ed3 h\u00e0nh \u0111\u1ed9ng kh\u1ea3 thi<\/strong>
              \nChuy\u1ec3n c\u01a1 h\u1ed9i th\u00e0nh v\u00e9 Jira, c\u00e1c \u0111\u1ee3t thi\u1ebft k\u1ebf nhanh ho\u1eb7c chi\u1ebfn d\u1ecbch ti\u1ebfp th\u1ecb. Giao tr\u00e1ch nhi\u1ec7m cho t\u1eebng c\u01a1 h\u1ed9i.<\/p>\n

              Chuy\u1ec3n giao cho c\u00e1c \u0111\u1ed9i S\u1ea3n ph\u1ea9m, Thi\u1ebft k\u1ebf v\u00e0 Ti\u1ebfp th\u1ecb<\/strong>
              \nPh\u00e2n ph\u1ed1i b\u1ea3n \u0111\u1ed3 r\u1ed9ng r\u00e3i. T\u1ed5 ch\u1ee9c m\u1ed9t bu\u1ed5i l\u00e0m vi\u1ec7c \u0111\u1ec3 d\u1eabn d\u1eaft c\u00e1c \u0111\u1ed9i \u0111i qua h\u00e0nh tr\u00ecnh. \u0110\u1ea3m b\u1ea3o m\u1ecdi ng\u01b0\u1eddi \u0111\u1ec1u hi\u1ec3u vai tr\u00f2 c\u1ee7a m\u00ecnh trong vi\u1ec7c c\u1ea3i thi\u1ec7n tr\u1ea3i nghi\u1ec7m.<\/p>\n

              C\u1eadp nh\u1eadt v\u00e0 c\u1ea3i ti\u1ebfn b\u1ea3n \u0111\u1ed3 theo th\u1eddi gian<\/strong>
              \nB\u1ea3n \u0111\u1ed3 h\u00e0nh tr\u00ecnh l\u00e0 m\u1ed9t t\u00e0i li\u1ec7u s\u1ed1ng. Khi s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n thay \u0111\u1ed5i v\u00e0 d\u1eef li\u1ec7u m\u1edbi \u0111\u01b0\u1ee3c thu th\u1eadp, h\u00e3y c\u1eadp nh\u1eadt b\u1ea3n \u0111\u1ed3. L\u00ean l\u1ecbch ki\u1ec3m tra \u0111\u1ecbnh k\u1ef3 m\u1ed7i qu\u00fd \u0111\u1ec3 duy tr\u00ec t\u00ednh ph\u00f9 h\u1ee3p.<\/p>\n\n

              Ph\u1ea7n IV: V\u00ed d\u1ee5 th\u1ef1c t\u1ebf<\/h2>\n

              12. V\u00ed d\u1ee5: H\u00e0nh tr\u00ecnh c\u1ee7a \u201cSarah\u201d mua \u0111i\u1ec7n tho\u1ea1i th\u00f4ng minh l\u1ea7n \u0111\u1ea7u ti\u00ean<\/h3>\n

              \u0110\u1ec3 minh h\u1ecda nh\u1eefng kh\u00e1i ni\u1ec7m n\u00e0y, h\u00e3y c\u00f9ng xem m\u1ed9t v\u00ed d\u1ee5 c\u1ee5 th\u1ec3.<\/p>\n

              B\u1ed1i c\u1ea3nh:<\/strong><\/p>\n

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              • \n

                Nh\u00e2n v\u1eadt \u0111\u1ea1i di\u1ec7n:<\/strong>\u00a0Sarah, 22 tu\u1ed5i, sinh vi\u00ean \u0111\u1ea1i h\u1ecdc.<\/p>\n<\/li>\n

              • \n

                \u0110\u1eb7c \u0111i\u1ec3m:<\/strong>\u00a0Ch\u00fa tr\u1ecdng ng\u00e2n s\u00e1ch, am hi\u1ec3u c\u00f4ng ngh\u1ec7 nh\u01b0ng kh\u00f4ng ph\u1ea3i chuy\u00ean gia, coi tr\u1ecdng k\u1ebft n\u1ed1i x\u00e3 h\u1ed9i v\u00e0 ch\u1ea5t l\u01b0\u1ee3ng camera.<\/p>\n<\/li>\n

              • \n

                M\u1ee5c ti\u00eau:<\/strong>\u00a0Mua m\u1ed9t \u0111i\u1ec7n tho\u1ea1i th\u00f4ng minh t\u1ea7m trung \u0111\u00e1ng tin c\u1eady m\u00e0 kh\u00f4ng ti\u00eau qu\u00e1 m\u1ee9c.<\/p>\n<\/li>\n<\/ul>\n

                Ph\u1ea1m vi:<\/strong>\u00a0Quy tr\u00ecnh to\u00e0n di\u1ec7n t\u1eeb khi th\u1ea5y qu\u1ea3ng c\u00e1o \u0111\u1ebfn khi m\u1edf h\u1ed9p thi\u1ebft b\u1ecb.<\/p>\n

                Giai \u0111o\u1ea1n 1: Nh\u1eadn th\u1ee9c v\u00e0 kh\u00e1m ph\u00e1<\/h4>\n
                  \n
                • \n

                  H\u00e0nh \u0111\u1ed9ng:<\/strong>\u00a0Sarah l\u01b0\u1edbt Instagram v\u00e0 th\u1ea5y m\u1ed9t qu\u1ea3ng c\u00e1o v\u1ec1 \u0111i\u1ec7n tho\u1ea1i \u201cNova X\u201d, nh\u1ea5n m\u1ea1nh v\u00e0o camera c\u1ee7a n\u00f3.<\/p>\n<\/li>\n

                • \n

                  \u0110i\u1ec3m ti\u1ebfp x\u00fac:<\/strong>\u00a0Qu\u1ea3ng c\u00e1o tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i.<\/p>\n<\/li>\n

                • \n

                  C\u1ea3m x\u00fac:<\/strong>\u00a0T\u00f2 m\u00f2, h\u01a1i nghi ng\u1edd (\u201cLi\u1ec7u n\u00f3 c\u00f3 th\u1ef1c s\u1ef1 t\u1ed1t \u0111\u1ebfn v\u1eady kh\u00f4ng?\u201d).<\/p>\n<\/li>\n

                • \n

                  \u0110i\u1ec3m \u0111au:<\/strong>\u00a0Qu\u1ea3ng c\u00e1o d\u1eabn \u0111\u1ebfn trang ch\u1ee7, kh\u00f4ng ph\u1ea3i trang s\u1ea3n ph\u1ea9m c\u1ee5 th\u1ec3. C\u00f4 \u1ea5y ph\u1ea3i t\u1ef1 t\u00ecm ki\u1ebfm.<\/p>\n<\/li>\n<\/ul>\n

                  Giai \u0111o\u1ea1n 2: Nghi\u00ean c\u1ee9u v\u00e0 c\u00e2n nh\u1eafc<\/h4>\n
                    \n
                  • \n

                    H\u00e0nh \u0111\u1ed9ng:<\/strong>\u00a0C\u00f4 \u1ea5y t\u00ecm ki\u1ebfm \u201c\u0111\u00e1nh gi\u00e1 Nova X\u201d tr\u00ean YouTube v\u00e0 ki\u1ec3m tra c\u00e1c trang theo d\u00f5i gi\u00e1.<\/p>\n<\/li>\n

                  • \n

                    \u0110i\u1ec3m ti\u1ebfp x\u00fac:<\/strong>\u00a0YouTube, c\u00e1c trang \u0111\u00e1nh gi\u00e1 b\u00ean th\u1ee9 ba, c\u00e1c trang t\u1ed5ng h\u1ee3p gi\u00e1.<\/p>\n<\/li>\n

                  • \n

                    C\u1ea3m x\u00fac:<\/strong>\u00a0B\u1ecb cho\u00e1ng ng\u1ee3p. Qu\u00e1 nhi\u1ec1u \u00fd ki\u1ebfn m\u00e2u thu\u1eabn.<\/p>\n<\/li>\n

                  • \n

                    C\u01a1 h\u1ed9i:<\/strong>\u00a0Trang web c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u thi\u1ebfu bi\u1ec3u \u0111\u1ed3 so s\u00e1nh r\u00f5 r\u00e0ng v\u1edbi \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh.\u00a0Gi\u1ea3i ph\u00e1p: Th\u00eam m\u00f4-\u0111un so s\u00e1nh \u201cT\u1ea1i sao Nova X?\u201d.<\/em><\/p>\n<\/li>\n<\/ul>\n

                    Giai \u0111o\u1ea1n 3: Quy\u1ebft \u0111\u1ecbnh v\u00e0 mua h\u00e0ng<\/h4>\n
                      \n
                    • \n

                      H\u00e0nh \u0111\u1ed9ng:<\/strong>\u00a0C\u00f4 \u1ea5y t\u00ecm th\u1ea5y m\u00e3 gi\u1ea3m gi\u00e1 sinh vi\u00ean, th\u00eam \u0111i\u1ec7n tho\u1ea1i v\u00e0o gi\u1ecf h\u00e0ng v\u00e0 ti\u1ebfn h\u00e0nh thanh to\u00e1n.<\/p>\n<\/li>\n

                    • \n

                      \u0110i\u1ec3m ti\u1ebfp x\u00fac:<\/strong>\u00a0Trang web th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed, C\u1ed5ng thanh to\u00e1n.<\/p>\n<\/li>\n

                    • \n

                      C\u1ea3m x\u00fac:<\/strong>\u00a0Lo l\u1eafng. Lo s\u1ee3 khi nh\u1eadp th\u00f4ng tin th\u1ebb t\u00edn d\u1ee5ng tr\u00ean m\u1ed9t trang web m\u1edbi.<\/p>\n<\/li>\n

                    • \n

                      \u0110i\u1ec3m \u0111au:<\/strong>\u00a0Bi\u1ec3u m\u1eabu thanh to\u00e1n y\u00eau c\u1ea7u c\u00e1c th\u00f4ng tin kh\u00f4ng c\u1ea7n thi\u1ebft (nh\u01b0 s\u1ed1 fax) v\u00e0 kh\u00f4ng hi\u1ec3n th\u1ecb r\u00f5 c\u00e1c bi\u1ec3u t\u01b0\u1ee3ng b\u1ea3o m\u1eadt.<\/p>\n<\/li>\n<\/ul>\n

                      Giai \u0111o\u1ea1n 4: \u0110\u1eb7t h\u00e0ng v\u00e0 giao h\u00e0ng<\/h4>\n
                        \n
                      • \n

                        H\u00e0nh \u0111\u1ed9ng:<\/strong>\u00a0C\u00f4 \u1ea5y nh\u1eadn \u0111\u01b0\u1ee3c email x\u00e1c nh\u1eadn nh\u01b0ng kh\u00f4ng c\u00f3 li\u00ean k\u1ebft theo d\u00f5i trong 48 gi\u1edd.<\/p>\n<\/li>\n

                      • \n

                        \u0110i\u1ec3m ti\u1ebfp x\u00fac:<\/strong>\u00a0Email, SMS.<\/p>\n<\/li>\n

                      • \n

                        C\u1ea3m x\u00fac:<\/strong>\u00a0B\u1ea5t ki\u00ean nh\u1eabn, lo l\u1eafng. \u201c\u0110\u01a1n h\u00e0ng c\u1ee7a t\u00f4i \u0111\u00e3 \u0111\u01b0\u1ee3c x\u1eed l\u00fd ch\u01b0a?\u201d<\/p>\n<\/li>\n

                      • \n

                        \u0110i\u1ec3m \u0111au:<\/strong>\u00a0Thi\u1ebfu s\u1ef1 li\u00ean l\u1ea1c ch\u1ee7 \u0111\u1ed9ng.\u00a0Gi\u1ea3i ph\u00e1p: C\u1eadp nh\u1eadt t\u1ef1 \u0111\u1ed9ng qua SMS t\u1ea1i c\u00e1c m\u1ed1c giao h\u00e0ng quan tr\u1ecdng.<\/em><\/p>\n<\/li>\n<\/ul>\n

                        Giai \u0111o\u1ea1n 5: M\u1edf h\u1ed9p v\u00e0 kh\u1edfi t\u1ea1o<\/h4>\n
                          \n
                        • \n

                          H\u00e0nh \u0111\u1ed9ng:<\/strong>\u00a0\u0110\u01a1n h\u00e0ng \u0111\u1ebfn. C\u00f4 \u1ea5y m\u1edf h\u1ed9p v\u00e0 b\u1eadt \u0111i\u1ec7n tho\u1ea1i l\u00ean.<\/p>\n<\/li>\n

                        • \n

                          \u0110i\u1ec3m ti\u1ebfp x\u00fac:<\/strong>\u00a0Bao b\u00ec v\u1eadt l\u00fd, Giao di\u1ec7n thi\u1ebft b\u1ecb.<\/p>\n<\/li>\n

                        • \n

                          C\u1ea3m x\u00fac:<\/strong>\u00a0Th\u1ecfa m\u00e3n! Bao b\u00ec cao c\u1ea5p v\u00e0 d\u1ec5 m\u1edf. Tuy nhi\u00ean, c\u00f4 \u1ea5y c\u1ea3m th\u1ea5y b\u1ef1c b\u1ed9i khi tr\u00ecnh h\u01b0\u1edbng d\u1eabn c\u00e0i \u0111\u1eb7t y\u00eau c\u1ea7u t\u1ea1o t\u00e0i kho\u1ea3n tr\u01b0\u1edbc khi cho ph\u00e9p s\u1eed d\u1ee5ng camera.<\/p>\n<\/li>\n

                        • \n

                          C\u01a1 h\u1ed9i:<\/strong>\u00a0Cho ph\u00e9p thi\u1ebft l\u1eadp ch\u1ebf \u0111\u1ed9 “Ng\u01b0\u1eddi d\u00f9ng kh\u00e1ch” \u0111\u1ec3 ng\u01b0\u1eddi d\u00f9ng c\u00f3 th\u1ec3 kh\u00e1m ph\u00e1 thi\u1ebft b\u1ecb tr\u01b0\u1edbc.\u00a0Gi\u1ea3i ph\u00e1p: S\u1eeda \u0111\u1ed5i quy tr\u00ecnh gi\u1edbi thi\u1ec7u \u0111\u1ec3 \u01b0u ti\u00ean gi\u00e1 tr\u1ecb ngay l\u1eadp t\u1ee9c.<\/em><\/p>\n<\/li>\n<\/ul>\n

                          B\u1ea3n \u0111\u1ed3 H\u00e0nh tr\u00ecnh V\u00ed d\u1ee5<\/h2>\n\n\n\n\n\n\n\n\n\n\n
                          Giai \u0111o\u1ea1n<\/strong><\/td>\nNh\u1eadn th\u1ee9c<\/strong><\/td>\nNghi\u00ean c\u1ee9u<\/strong><\/td>\nQuy\u1ebft \u0111\u1ecbnh\/Mua h\u00e0ng<\/strong><\/td>\nGiao h\u00e0ng<\/strong><\/td>\nM\u1edf h\u1ed9p\/Thi\u1ebft l\u1eadp<\/strong><\/td>\n<\/tr>\n<\/thead>\n
                          H\u00e0nh \u0111\u1ed9ng ng\u01b0\u1eddi d\u00f9ng<\/b><\/span><\/td>\nTh\u1ea5y qu\u1ea3ng c\u00e1o IG<\/span><\/td>\n\u0110\u00e1nh gi\u00e1 tr\u00ean YouTube<\/span><\/td>\nTh\u00eam v\u00e0o gi\u1ecf h\u00e0ng<\/span><\/td>\nCh\u1edd giao h\u00e0ng<\/span><\/td>\nM\u1edf ra, c\u1ea5u h\u00ecnh<\/span><\/td>\n<\/tr>\n
                          \u0110i\u1ec3m ti\u1ebfp x\u00fac<\/b><\/span><\/td>\nQu\u1ea3ng c\u00e1o IG<\/span><\/td>\nYouTube \/ Blog<\/span><\/td>\nTrang web th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed<\/span><\/td>\nEmail \/ SMS<\/span><\/td>\nBao b\u00ec \/ \u1ee8ng d\u1ee5ng<\/span><\/td>\n<\/tr>\n
                          T\u01b0 duy<\/b><\/span><\/td>\n\u201cXem c\u00f3 v\u1ebb \u1ed5n.\u201d<\/span><\/td>\n\u201cC\u00f3 \u0111\u00e1ng \u0111\u1ec3 mua kh\u00f4ng?\u201d<\/span><\/td>\n\u201cTrang web n\u00e0y c\u00f3 an to\u00e0n kh\u00f4ng?\u201d<\/span><\/td>\n\u201cN\u00f3 \u1edf \u0111\u00e2u v\u1eady?\u201d<\/span><\/td>\n\u201cCu\u1ed1i c\u00f9ng! Ch\u1edd \u0111\u00e3\u2014t\u1ea1i sao v\u1eady?\u201d<\/span><\/td>\n<\/tr>\n
                          C\u1ea3m x\u00fac<\/b><\/span><\/td>\n\ud83d\ude42 (T\u00f2 m\u00f2)<\/span><\/td>\n\ud83d\ude10 (B\u1ecb cho\u00e1ng ng\u1ee3p)<\/span><\/td>\n\ud83d\ude1f (Lo l\u1eafng)<\/span><\/td>\n\ud83d\ude41 (Lo \u00e2u)<\/span><\/td>\n\ud83e\udd29 \u2192 \ud83d\ude21 (Pha tr\u1ed9n)<\/span><\/td>\n<\/tr>\n
                          \u0110i\u1ec3m \u0111au<\/b><\/span><\/td>\nKh\u00f4ng c\u00f3 li\u00ean k\u1ebft tr\u1ef1c ti\u1ebfp<\/span><\/td>\nQu\u00e1 t\u1ea3i th\u00f4ng tin<\/span><\/td>\nC\u00e1c tr\u01b0\u1eddng kh\u00f4ng c\u1ea7n thi\u1ebft<\/span><\/td>\nThi\u1ebfu theo d\u00f5i<\/span><\/td>\nT\u00e0i kho\u1ea3n b\u1eaft bu\u1ed9c<\/span><\/td>\n<\/tr>\n
                          C\u01a1 h\u1ed9i<\/b><\/span><\/td>\nQu\u1ea3ng c\u00e1o li\u00ean k\u1ebft s\u00e2u<\/span><\/td>\nModule so s\u00e1nh<\/span><\/td>\nHuy hi\u1ec7u b\u1ea3o m\u1eadt<\/span><\/td>\nTin nh\u1eafn SMS ch\u1ee7 \u0111\u1ed9ng<\/span><\/td>\nB\u1ecf qua \u0111\u0103ng k\u00fd<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

                          \"\"<\/p>\n

                          T\u00f3m t\u1eaft b\u1ea3n \u0111\u1ed3 tr\u1ef1c quan (M\u00f4 t\u1ea3 b\u1ea3n ph\u00e1c th\u1ea3o)<\/strong>
                          \nH\u00e3y t\u01b0\u1edfng t\u01b0\u1ee3ng m\u1ed9t d\u00f2ng th\u1eddi gian ngang v\u1edbi n\u0103m c\u1ed9t (c\u00e1c giai \u0111o\u1ea1n). D\u01b0\u1edbi m\u1ed7i c\u1ed9t l\u00e0 c\u00e1c h\u00e0ng cho H\u00e0nh \u0111\u1ed9ng, Suy ngh\u0129, C\u1ea3m x\u00fac (v\u1edbi bi\u1ec3u \u0111\u1ed3 \u0111\u01b0\u1eddng gi\u1ea3m trong Giai \u0111o\u1ea1n 2 v\u00e0 4, t\u0103ng m\u1ea1nh \u1edf Giai \u0111o\u1ea1n 5), v\u00e0 C\u01a1 h\u1ed9i. \u0110\u01b0\u1eddng bi\u1ec3u di\u1ec5n “C\u1ea3m x\u00fac” tr\u1ef1c quan l\u00e0m n\u1ed5i b\u1eadt s\u1ef1 lo l\u1eafng trong qu\u00e1 tr\u00ecnh thanh to\u00e1n v\u00e0 ni\u1ec1m vui khi m\u1edf h\u1ed9p.<\/p>\n

                          Nh\u1eefng nh\u1eadn \u0111\u1ecbnh ch\u00ednh r\u00fat ra t\u1eeb h\u00e0nh tr\u00ecnh c\u1ee7a Sarah<\/strong><\/p>\n

                            \n
                          1. \n

                            Ni\u1ec1m tin r\u1ea5t mong manh:<\/strong>\u00a0Lo l\u1eafng v\u1ec1 b\u1ea3o m\u1eadt trong qu\u00e1 tr\u00ecnh thanh to\u00e1n l\u00e0 r\u00e0o c\u1ea3n l\u1edbn.<\/p>\n<\/li>\n

                          2. \n

                            \u00a0Kho\u1ea3ng tr\u1ed1ng giao ti\u1ebfp g\u00e2y ra lo l\u1eafng:<\/strong>\u00a0Im l\u1eb7ng sau khi mua h\u00e0ng d\u1eabn \u0111\u1ebfn c\u00e1c y\u00eau c\u1ea7u h\u1ed7 tr\u1ee3.<\/p>\n<\/li>\n

                          3. \n

                            \u00a0Kh\u00f3 kh\u0103n trong qu\u00e1 tr\u00ecnh gi\u1edbi thi\u1ec7u l\u00e0m m\u1ea5t \u0111i ni\u1ec1m vui:<\/strong>\u00a0B\u1eaft bu\u1ed9c t\u1ea1o t\u00e0i kho\u1ea3n tr\u01b0\u1edbc khi s\u1eed d\u1ee5ng l\u00e0m suy gi\u1ea3m tr\u1ea3i nghi\u1ec7m t\u00edch c\u1ef1c khi m\u1edf h\u1ed9p.<\/p>\n<\/li>\n<\/ol>\n

                            C\u00e1c gi\u1ea3i ph\u00e1p \u0111\u01b0\u1ee3c \u0111\u1ec1 xu\u1ea5t d\u1ef1a tr\u00ean nh\u1eefng nh\u1eadn \u0111\u1ecbnh<\/strong><\/p>\n

                              \n
                            1. \n

                              Th\u00eam huy hi\u1ec7u tin c\u1eady v\u00e0 \u0111\u01a1n gi\u1ea3n h\u00f3a c\u00e1c tr\u01b0\u1eddng thanh to\u00e1n.<\/p>\n<\/li>\n

                            2. \n

                              Th\u1ef1c hi\u1ec7n c\u1eadp nh\u1eadt theo d\u00f5i qua SMS ch\u1ee7 \u0111\u1ed9ng.<\/p>\n<\/li>\n

                            3. \n

                              Thi\u1ebft k\u1ebf l\u1ea1i qu\u00e1 tr\u00ecnh gi\u1edbi thi\u1ec7u \u0111\u1ec3 cho ph\u00e9p truy c\u1eadp ngay l\u1eadp t\u1ee9c v\u00e0o c\u00e1c t\u00ednh n\u0103ng c\u1ed1t l\u00f5i (nh\u01b0 m\u00e1y \u1ea3nh) tr\u01b0\u1edbc khi t\u1ea1o t\u00e0i kho\u1ea3n.<\/p>\n<\/li>\n<\/ol>\n\n

                              Ph\u1ea7n V: Nh\u1eefng sai l\u1ea7m c\u1ea7n tr\u00e1nh<\/h2>\n

                              13. Nh\u1eefng sai l\u1ea7m ph\u1ed5 bi\u1ebfn trong b\u1ea3n \u0111\u1ed3 h\u00e0nh tr\u00ecnh ng\u01b0\u1eddi d\u00f9ng<\/h3>\n

                              \"CJM:<\/p>\n

                              Ch\u1ec9 v\u1ebd \u0111\u01b0\u1eddng \u0111i ‘thu\u1eadn l\u1ee3i’<\/strong>
                              \nNg\u01b0\u1eddi d\u00f9ng th\u1ef1c t\u1ebf th\u01b0\u1eddng g\u1eb7p l\u1ed7i, b\u1ecb ph\u00e2n t\u00e2m v\u00e0 thay \u0111\u1ed5i \u00fd \u0111\u1ecbnh. N\u1ebfu b\u1ea3n \u0111\u1ed3 c\u1ee7a b\u1ea1n ch\u1ec9 th\u1ec3 hi\u1ec7n t\u00ecnh hu\u1ed1ng l\u00fd t\u01b0\u1edfng, n\u00f3 s\u1ebd kh\u00f4ng gi\u00fap b\u1ea1n gi\u1ea3i quy\u1ebft c\u00e1c v\u1ea5n \u0111\u1ec1 th\u1ef1c t\u1ebf. H\u00e3y bao g\u1ed3m c\u00e1c t\u00ecnh hu\u1ed1ng ngo\u1ea1i l\u1ec7 v\u00e0 tr\u1ea1ng th\u00e1i th\u1ea5t b\u1ea1i.<\/p>\n

                              Xem n\u00f3 nh\u01b0 m\u1ed9t b\u00e0i t\u1eadp m\u1ed9t l\u1ea7n (kh\u00f4ng li\u00ean t\u1ee5c)<\/strong>
                              \nM\u1ed9t b\u1ea3n \u0111\u1ed3 h\u00e0nh tr\u00ecnh \u0111\u01b0\u1ee3c t\u1ea1o n\u0103m 2023 c\u00f3 kh\u1ea3 n\u0103ng \u0111\u00e3 l\u1ed7i th\u1eddi v\u00e0o n\u0103m 2026. H\u00e0nh vi ng\u01b0\u1eddi d\u00f9ng thay \u0111\u1ed5i, \u0111\u1ed1i th\u1ee7 m\u1edbi xu\u1ea5t hi\u1ec7n v\u00e0 s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n c\u0169ng ph\u00e1t tri\u1ec3n. H\u00e3y coi b\u1ea3n \u0111\u1ed3 c\u1ee7a b\u1ea1n nh\u01b0 m\u1ed9t t\u00e0i li\u1ec7u s\u1ed1ng \u0111\u1ed9ng.<\/p>\n

                              Ch\u00fa tr\u1ecdng v\u00e0o b\u1ea3n \u0111\u1ed3, ch\u1ee9 kh\u00f4ng ph\u1ea3i gi\u1ea3i ph\u00e1p<\/strong>
                              \nB\u1ea3n \u0111\u1ed3 kh\u00f4ng ph\u1ea3i l\u00e0 s\u1ea3n ph\u1ea9m cu\u1ed1i c\u00f9ng; nh\u1eefng\u00a0c\u1ea3i ti\u1ebfn<\/em>\u00a0m\u1edbi l\u00e0. \u0110\u1eebng d\u00e0nh h\u00e0ng tu\u1ea7n \u0111\u1ec3 ho\u00e0n thi\u1ec7n m\u00e0u s\u1eafc cho s\u01a1 \u0111\u1ed3 c\u1ee7a b\u1ea1n n\u1ebfu b\u1ea1n kh\u00f4ng h\u00e0nh \u0111\u1ed9ng d\u1ef1a tr\u00ean nh\u1eefng th\u00f4ng tin thu \u0111\u01b0\u1ee3c.<\/p>\n

                              S\u1eed d\u1ee5ng d\u1eef li\u1ec7u b\u1ea1n kh\u00f4ng c\u00f3 (gi\u1ea3 \u0111\u1ecbnh so v\u1edbi b\u1eb1ng ch\u1ee9ng)<\/strong>
                              \nR\u1ea5t d\u1ec5 b\u1ecb c\u00e1m d\u1ed7 \u0111\u1ec3 \u0111i\u1ec1n v\u00e0o kho\u1ea3ng tr\u1ed1ng b\u1eb1ng suy \u0111o\u00e1n. H\u00e3y ki\u00ean quy\u1ebft t\u1eeb ch\u1ed1i \u0111i\u1ec1u \u0111\u00f3. Ghi ch\u00fa r\u00f5 r\u00e0ng c\u00e1c gi\u1ea3 \u0111\u1ecbnh d\u01b0\u1edbi d\u1ea1ng ‘Gi\u1ea3 thuy\u1ebft’ v\u00e0 x\u00e1c minh ch\u00fang b\u1eb1ng nghi\u00ean c\u1ee9u. M\u1ed9t b\u1ea3n \u0111\u1ed3 d\u1ef1a tr\u00ean d\u1eef li\u1ec7u sai l\u1ec7ch l\u00e0 r\u1ea5t nguy hi\u1ec3m.<\/p>\n\n

                              K\u1ebft lu\u1eadn<\/h2>\n

                              B\u1ea3n \u0111\u1ed3 h\u00e0nh tr\u00ecnh ng\u01b0\u1eddi d\u00f9ng kh\u00f4ng ch\u1ec9 l\u00e0 m\u1ed9t s\u01a1 \u0111\u1ed3; \u0111\u00f3 l\u00e0 m\u1ed9t s\u1ef1 thay \u0111\u1ed5i t\u01b0 duy. N\u00f3 bu\u1ed9c c\u00e1c t\u1ed5 ch\u1ee9c ph\u1ea3i ng\u1eebng nh\u00ecn ng\u01b0\u1eddi d\u00f9ng nh\u01b0 nh\u1eefng con s\u1ed1 v\u00e0 b\u1eaft \u0111\u1ea7u nh\u00ecn h\u1ecd nh\u01b0 nh\u1eefng con ng\u01b0\u1eddi v\u1edbi c\u1ea3m x\u00fac, n\u1ed7i th\u1ea5t v\u1ecdng v\u00e0 m\u1ee5c ti\u00eau.<\/p>\n

                              M\u1ee5c ti\u00eau cu\u1ed1i c\u00f9ng: \u0110\u1ed3ng c\u1ea3m v\u00e0 H\u00e0nh \u0111\u1ed9ng<\/h3>\n

                              Nh\u1eefng b\u1ea3n \u0111\u1ed3 h\u00e0nh tr\u00ecnh t\u1ed1t nh\u1ea5t l\u00e0 nh\u1eefng b\u1ea3n \u0111\u1ed3 d\u1eabn \u0111\u1ebfn s\u1ef1 thay \u0111\u1ed5i. Ch\u00fang t\u1ea1o ra c\u00e1c cu\u1ed9c tr\u00f2 chuy\u1ec7n, ph\u00e1 v\u1ee1 r\u00e0o c\u1ea3n n\u1ed9i b\u1ed9 v\u00e0 t\u1ea1o ra nh\u1eefng s\u1ea3n ph\u1ea9m th\u1ef1c s\u1ef1 ph\u1ee5c v\u1ee5 ng\u01b0\u1eddi d\u00f9ng.<\/p>\n

                              M\u1ed9t danh s\u00e1ch ki\u1ec3m tra cu\u1ed1i c\u00f9ng cho b\u1ea3n \u0111\u1ed3 h\u00e0nh tr\u00ecnh ti\u1ebfp theo c\u1ee7a b\u1ea1n<\/h3>\n
                                \n
                              • \n

                                T\u00f4i \u0111\u00e3 x\u00e1c \u0111\u1ecbnh r\u00f5 ph\u1ea1m vi v\u00e0 nh\u00e2n v\u1eadt ng\u01b0\u1eddi d\u00f9ng ch\u01b0a?<\/p>\n<\/li>\n

                              • \n

                                T\u00f4i \u0111\u00e3 s\u1eed d\u1ee5ng d\u1eef li\u1ec7u ng\u01b0\u1eddi d\u00f9ng th\u1ef1c t\u1ebf, ch\u1ee9 kh\u00f4ng ch\u1ec9 d\u1ef1a v\u00e0o gi\u1ea3 \u0111\u1ecbnh?<\/p>\n<\/li>\n

                              • \n

                                T\u00f4i \u0111\u00e3 bao g\u1ed3m c\u1ea3m x\u00fac v\u00e0 \u0111i\u1ec3m \u0111au ch\u01b0a?<\/p>\n<\/li>\n

                              • \n

                                T\u00f4i \u0111\u00e3 x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c c\u00e1c c\u01a1 h\u1ed9i h\u00e0nh \u0111\u1ed9ng ch\u01b0a?<\/p>\n<\/li>\n

                              • \n

                                T\u00f4i \u0111\u00e3 chia s\u1ebb n\u00f3 v\u1edbi c\u00e1c nh\u00f3m li\u00ean ch\u1ee9c n\u0103ng ch\u01b0a?<\/p>\n<\/li>\n<\/ul>\n

                                L\u1eddi m\u1eddi ph\u1ea3n h\u1ed3i v\u00e0 chia s\u1ebb<\/h3>\n

                                Ch\u00fang t\u00f4i r\u1ea5t mong \u0111\u01b0\u1ee3c nghe v\u1ec1 tr\u1ea3i nghi\u1ec7m l\u1eadp b\u1ea3n \u0111\u1ed3 h\u00e0nh tr\u00ecnh c\u1ee7a b\u1ea1n. B\u1ea1n \u0111\u00e3 g\u1eb7p ph\u1ea3i nh\u1eefng th\u00e1ch th\u1ee9c g\u00ec? Nh\u1eefng th\u00f4ng tin n\u00e0o khi\u1ebfn b\u1ea1n b\u1ea5t ng\u1edd? H\u00e3y chia s\u1ebb c\u00e2u chuy\u1ec7n c\u1ee7a b\u1ea1n v\u00e0 ti\u1ebfp t\u1ee5c cu\u1ed9c tr\u00f2 chuy\u1ec7n.<\/p>\n\n

                                Ph\u1ee5 l\u1ee5c<\/h2>\n

                                T\u1eeb \u0111i\u1ec3n thu\u1eadt ng\u1eef<\/h3>\n
                                  \n
                                • \n

                                  \u0110i\u1ec3m ti\u1ebfp x\u00fac:<\/strong>\u00a0M\u1ecdi t\u01b0\u01a1ng t\u00e1c gi\u1eefa ng\u01b0\u1eddi d\u00f9ng v\u00e0 th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n<\/li>\n

                                • \n

                                  \u0110i\u1ec3m \u0111au:<\/strong>\u00a0M\u1ed9t v\u1ea5n \u0111\u1ec1 c\u1ee5 th\u1ec3 m\u00e0 kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng \u0111ang g\u1eb7p ph\u1ea3i.<\/p>\n<\/li>\n

                                • \n

                                  Nh\u00e2n v\u1eadt:<\/strong>M\u1ed9t nh\u00e2n v\u1eadt h\u01b0 c\u1ea5u \u0111\u01b0\u1ee3c t\u1ea1o ra \u0111\u1ec3 \u0111\u1ea1i di\u1ec7n cho m\u1ed9t lo\u1ea1i ng\u01b0\u1eddi d\u00f9ng.<\/p>\n<\/li>\n

                                • \n

                                  B\u1ea3n \u0111\u1ed3 d\u1ecbch v\u1ee5:<\/strong>M\u1ed9t b\u1ea3n \u0111\u1ed3 chi ti\u1ebft v\u1ec1 c\u00e1c h\u00e0nh \u0111\u1ed9ng c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 nh\u00e2n vi\u00ean.<\/p>\n<\/li>\n<\/ul>\n

                                  \u0110\u1ecdc th\u00eam v\u00e0 t\u00e0i nguy\u00ean tham kh\u1ea3o<\/h3>\n
                                    \n
                                  • \n

                                    \u0110\u00e2y L\u00e0 L\u00e0m Thi\u1ebft K\u1ebf D\u1ecbch V\u1ee5<\/em>\u00a0b\u1edfi Marc Stickdorn<\/p>\n<\/li>\n

                                  • \n

                                    Nh\u00f3m Nielsen Norman: H\u01b0\u1edbng d\u1eabn b\u1ea3n \u0111\u1ed3 h\u00e0nh tr\u00ecnh 101<\/p>\n<\/li>\n

                                  • \n

                                    B\u1ed9 c\u00f4ng c\u1ee5 thi\u1ebft k\u1ebf l\u1ea5y con ng\u01b0\u1eddi l\u00e0m trung t\u00e2m c\u1ee7a IDEO<\/p>\n<\/li>\n<\/ul>\n

                                    C\u01a1 s\u1edf c\u00e2u h\u1ecfi ph\u1ecfng v\u1ea5n cho nghi\u00ean c\u1ee9u ng\u01b0\u1eddi d\u00f9ng<\/h3>\n
                                      \n
                                    1. \n

                                      \u201cH\u00e3y d\u1eabn t\u00f4i qua l\u1ea7n cu\u1ed1i c\u00f9ng b\u1ea1n [th\u1ef1c hi\u1ec7n h\u00e0nh \u0111\u1ed9ng].\u201d<\/p>\n<\/li>\n

                                    2. \n

                                      \u201cPh\u1ea7n n\u00e0o trong qu\u00e1 tr\u00ecnh \u0111\u00f3 khi\u1ebfn b\u1ea1n th\u1ea5t v\u1ecdng nh\u1ea5t?\u201d<\/p>\n<\/li>\n

                                    3. \n

                                      \u201cB\u1ea1n mong mu\u1ed1n \u0111\u1ea1t \u0111\u01b0\u1ee3c \u0111i\u1ec1u g\u00ec \u1edf giai \u0111o\u1ea1n \u0111\u00f3?\u201d<\/p>\n<\/li>\n

                                    4. \n

                                      \u201cB\u1ea1n \u0111\u00e3 c\u00e2n nh\u1eafc nh\u1eefng l\u1ef1a ch\u1ecdn n\u00e0o kh\u00e1c, v\u00e0 t\u1ea1i sao l\u1ea1i ch\u1ecdn l\u1ef1a ch\u1ecdn n\u00e0y?\u201d<\/p>\n<\/li>\n<\/ol>\n","protected":false},"excerpt":{"rendered":"

                                      Gi\u1edbi Thi\u1ec7u Trong th\u1ebf gi\u1edbi ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m \u0111\u1ea7y t\u1ed1c \u0111\u1ed9, r\u1ea5t d\u1ec5 b\u1ecb l\u1ea1c trong c\u00e1c t\u00ednh n\u0103ng, b\u1ea3n \u0111\u1ed3 h\u00e0nh tr\u00ecnh v\u00e0 KPI. Nh\u01b0ng gi\u1eefa d\u1eef li\u1ec7u…<\/p>\n","protected":false},"author":2,"featured_media":3837,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_title":"","_yoast_wpseo_metadesc":"","fifu_image_url":"https:\/\/www.go2posts.com\/wp-content\/uploads\/2026\/06\/img_6a3233982442f.png","fifu_image_alt":"","footnotes":""},"categories":[117],"tags":[],"class_list":["post-3836","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-customer-journey-map"],"yoast_head":"\nH\u01b0\u1edbng D\u1eabn Tuy\u1ec7t \u0110\u1ed1i V\u1ec1 B\u1ea3n \u0110\u1ed3 H\u00e0nh Tr\u00ecnh Ng\u01b0\u1eddi D\u00f9ng: C\u00e1c Kh\u00e1i Ni\u1ec7m Ch\u00ednh, Khung Nh\u00ecn V\u00e0 V\u00ed D\u1ee5 Th\u1ef1c T\u1ebf - Go 2 Posts Vietnamese | Breaking Digital News & Software Trends<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.go2posts.com\/vn\/the-ultimate-guide-to-user-journey-mapping-key-concepts-framework-and-real-world-example\/\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"H\u01b0\u1edbng D\u1eabn Tuy\u1ec7t \u0110\u1ed1i V\u1ec1 B\u1ea3n \u0110\u1ed3 H\u00e0nh Tr\u00ecnh Ng\u01b0\u1eddi D\u00f9ng: C\u00e1c Kh\u00e1i Ni\u1ec7m Ch\u00ednh, Khung Nh\u00ecn V\u00e0 V\u00ed D\u1ee5 Th\u1ef1c T\u1ebf - Go 2 Posts Vietnamese | Breaking Digital News & Software Trends\" \/>\n<meta property=\"og:description\" content=\"Gi\u1edbi Thi\u1ec7u Trong th\u1ebf gi\u1edbi ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m \u0111\u1ea7y t\u1ed1c \u0111\u1ed9, r\u1ea5t d\u1ec5 b\u1ecb l\u1ea1c trong c\u00e1c t\u00ednh n\u0103ng, b\u1ea3n \u0111\u1ed3 h\u00e0nh tr\u00ecnh v\u00e0 KPI. 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