{"id":3543,"date":"2026-03-29T04:26:23","date_gmt":"2026-03-28T20:26:23","guid":{"rendered":"https:\/\/www.go2posts.com\/vi\/business-model-canvas-step-by-step-guide\/"},"modified":"2026-03-29T04:26:23","modified_gmt":"2026-03-28T20:26:23","slug":"business-model-canvas-step-by-step-guide","status":"publish","type":"post","link":"https:\/\/www.go2posts.com\/vi\/business-model-canvas-step-by-step-guide\/","title":{"rendered":"T\u1eeb trang tr\u1ed1ng \u0111\u1ebfn chi\u1ebfn l\u01b0\u1ee3c: H\u01b0\u1edbng d\u1eabn t\u1eebng b\u01b0\u1edbc v\u1ec1 B\u1ea3ng m\u00f4 h\u00ecnh kinh doanh"},"content":{"rendered":"<p>B\u1eaft \u0111\u1ea7u m\u1ed9t d\u1ef1 \u00e1n m\u1edbi ho\u1eb7c tinh ch\u1ec9nh m\u1ed9t d\u1ef1 \u00e1n hi\u1ec7n c\u00f3 th\u01b0\u1eddng b\u1eaft \u0111\u1ea7u b\u1eb1ng m\u1ed9t c\u00e2u h\u1ecfi duy nh\u1ea5t: Th\u1ef1c t\u1ebf th\u00ec \u0111i\u1ec1u n\u00e0y ho\u1ea1t \u0111\u1ed9ng nh\u01b0 th\u1ebf n\u00e0o? \ud83e\udd14 B\u1ea3ng m\u00f4 h\u00ecnh kinh doanh (BMC) cung c\u1ea5p m\u1ed9t khung c\u1ea5u tr\u00fac \u0111\u1ec3 tr\u1ea3 l\u1eddi c\u00e2u h\u1ecfi \u0111\u00f3. Thay v\u00ec vi\u1ebft nh\u1eefng t\u00e0i li\u1ec7u d\u00e0i d\u00f2ng b\u1ecb b\u1ecf qu\u00ean, bi\u1ec3u \u0111\u1ed3 tr\u1ef1c quan n\u00e0y m\u00f4 t\u1ea3 logic v\u1ec1 c\u00e1ch m\u1ed9t t\u1ed5 ch\u1ee9c t\u1ea1o ra, cung c\u1ea5p v\u00e0 t\u1ea1o ra gi\u00e1 tr\u1ecb. \u0110\u00e2y l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 qu\u1ea3n l\u00fd chi\u1ebfn l\u01b0\u1ee3c gi\u00fap c\u00e1c \u0111\u1ed9i nh\u00f3m \u0111\u1ed3ng b\u1ed9 h\u00f3a ho\u1ea1t \u0111\u1ed9ng c\u1ee7a m\u00ecnh b\u1eb1ng c\u00e1ch minh h\u1ecda nh\u1eefng l\u1ef1a ch\u1ecdn thay th\u1ebf ti\u1ec1m t\u00e0ng.<\/p>\n<p>H\u01b0\u1edbng d\u1eabn n\u00e0y ph\u00e2n t\u00edch chi ti\u1ebft ch\u00edn kh\u1ed1i x\u00e2y d\u1ef1ng c\u1ee7a b\u1ea3ng m\u00f4 h\u00ecnh. Ch\u00fang ta s\u1ebd \u0111i t\u1eeb vi\u1ec7c x\u00e1c \u0111\u1ecbnh \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng m\u00e0 b\u1ea1n ph\u1ee5c v\u1ee5 \u0111\u1ebfn vi\u1ec7c hi\u1ec3u r\u00f5 c\u00e1ch d\u00f2ng ti\u1ec1n ch\u1ea3y v\u00e0o doanh nghi\u1ec7p. \u1ede \u0111\u00e2y kh\u00f4ng c\u00f3 g\u00ec d\u01b0 th\u1eeba, ch\u1ec9 c\u00f3 nh\u1eefng c\u01a1 ch\u1ebf c\u1ed1t l\u00f5i c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c.<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img alt=\"Marker-style infographic illustrating the 9 building blocks of the Business Model Canvas: Customer Segments, Value Propositions, Channels, Customer Relationships, Revenue Streams, Key Resources, Key Activities, Key Partnerships, and Cost Structure, arranged in the classic BMC layout with hand-drawn icons and labels for strategic business planning\" decoding=\"async\" src=\"https:\/\/www.go2posts.com\/wp-content\/uploads\/2026\/03\/business-model-canvas-infographic-marker-illustration.jpg\"\/><\/figure>\n<\/div>\n<h2>B\u1ea3ng m\u00f4 h\u00ecnh kinh doanh l\u00e0 g\u00ec? \ud83e\udde9<\/h2>\n<p>B\u1ea3ng m\u00f4 h\u00ecnh kinh doanh l\u00e0 m\u1ed9t bi\u1ec3u \u0111\u1ed3 tr\u1ef1c quan duy nh\u1ea5t trang. N\u00f3 \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf \u0111\u1ec3 m\u00f4 t\u1ea3 l\u00fd do t\u1ed3n t\u1ea1i c\u1ee7a m\u1ed9t doanh nghi\u1ec7p. \u0110\u01b0\u1ee3c t\u1ea1o ra b\u1edfi Alexander Osterwalder, n\u00f3 chia kh\u00e1i ni\u1ec7m m\u00f4 h\u00ecnh kinh doanh th\u00e0nh b\u1ed1n khu v\u1ef1c ch\u00ednh: kh\u00e1ch h\u00e0ng, \u0111\u1ec1 xu\u1ea5t, c\u01a1 s\u1edf h\u1ea1 t\u1ea7ng v\u00e0 kh\u1ea3 n\u0103ng t\u00e0i ch\u00ednh b\u1ec1n v\u1eefng. C\u1ea5u tr\u00fac n\u00e0y bu\u1ed9c ph\u1ea3i r\u00f5 r\u00e0ng.<\/p>\n<ul>\n<li><strong>R\u00f5 r\u00e0ng v\u1ec1 tr\u1ef1c quan:<\/strong> N\u00f3 cho ph\u00e9p b\u1ea1n nh\u00ecn th\u1ea5y to\u00e0n b\u1ed9 doanh nghi\u1ec7p tr\u00ean m\u1ed9t m\u00e0n h\u00ecnh.<\/li>\n<li><strong>T\u00ednh linh ho\u1ea1t:<\/strong> D\u1ec5 d\u00e0ng c\u1eadp nh\u1eadt khi b\u1ea1n hi\u1ec3u th\u00eam v\u1ec1 th\u1ecb tr\u01b0\u1eddng.<\/li>\n<li><strong>Giao ti\u1ebfp:<\/strong> N\u00f3 \u0111\u00f3ng vai tr\u00f2 nh\u01b0 m\u1ed9t ng\u00f4n ng\u1eef chung cho c\u00e1c b\u00ean li\u00ean quan.<\/li>\n<\/ul>\n<p>Kh\u00e1c v\u1edbi k\u1ebf ho\u1ea1ch kinh doanh truy\u1ec1n th\u1ed1ng, th\u01b0\u1eddng mang t\u00ednh t\u0129nh, BMC l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 \u0111\u1ed9ng. N\u00f3 \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf \u0111\u1ec3 \u0111i\u1ec1n v\u00e0o, ki\u1ec3m th\u1eed v\u00e0 \u0111i\u1ec1u ch\u1ec9nh. \u0110i\u1ec1u n\u00e0y khi\u1ebfn n\u00f3 tr\u1edf th\u00e0nh l\u1ef1a ch\u1ecdn l\u00fd t\u01b0\u1edfng cho c\u00e1c startup v\u00e0 c\u00e1c c\u00f4ng ty \u0111\u00e3 th\u00e0nh l\u1eadp \u0111ang tr\u1ea3i qua qu\u00e1 tr\u00ecnh chuy\u1ec3n \u0111\u1ed5i.<\/p>\n<h2>Ch\u00edn kh\u1ed1i x\u00e2y d\u1ef1ng \u0111\u01b0\u1ee3c gi\u1ea3i th\u00edch \ud83c\udfd7\ufe0f<\/h2>\n<p>M\u1ed7i kh\u1ed1i \u0111\u1ea1i di\u1ec7n cho m\u1ed9t kh\u00eda c\u1ea1nh c\u1ed1t l\u00f5i trong doanh nghi\u1ec7p c\u1ee7a b\u1ea1n. \u0110\u1ec3 x\u00e2y d\u1ef1ng m\u1ed9t m\u00f4 h\u00ecnh v\u1eefng ch\u1eafc, b\u1ea1n ph\u1ea3i gi\u1ea3i quy\u1ebft t\u1eebng kh\u1ed1i m\u1ed9t. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 ph\u1ea7n ph\u00e2n t\u00edch c\u00e1c th\u00e0nh ph\u1ea7n.<\/p>\n<table>\n<thead>\n<tr>\n<th>Kh\u1ed1i x\u00e2y d\u1ef1ng<\/th>\n<th>L\u0129nh v\u1ef1c t\u1eadp trung<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Nh\u00f3m kh\u00e1ch h\u00e0ng<\/td>\n<td>Ch\u00fang t\u00f4i \u0111ang ph\u1ee5c v\u1ee5 ai?<\/td>\n<\/tr>\n<tr>\n<td>\u0110\u1ec1 xu\u1ea5t gi\u00e1 tr\u1ecb<\/td>\n<td>Ch\u00fang t\u00f4i \u0111ang gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1 g\u00ec?<\/td>\n<\/tr>\n<tr>\n<td>K\u00eanh ph\u00e2n ph\u1ed1i<\/td>\n<td>Ch\u00fang t\u00f4i ti\u1ebfp c\u1eadn h\u1ecd nh\u01b0 th\u1ebf n\u00e0o?<\/td>\n<\/tr>\n<tr>\n<td>M\u1ed1i quan h\u1ec7 v\u1edbi kh\u00e1ch h\u00e0ng<\/td>\n<td>Ch\u00fang t\u00f4i t\u01b0\u01a1ng t\u00e1c nh\u01b0 th\u1ebf n\u00e0o?<\/td>\n<\/tr>\n<tr>\n<td>C\u00e1c d\u00f2ng doanh thu<\/td>\n<td>Ch\u00fang t\u00f4i ki\u1ebfm ti\u1ec1n nh\u01b0 th\u1ebf n\u00e0o?<\/td>\n<\/tr>\n<tr>\n<td>Ngu\u1ed3n l\u1ef1c ch\u00ednh<\/td>\n<td>Ch\u00fang t\u00f4i c\u1ea7n nh\u1eefng t\u00e0i s\u1ea3n g\u00ec?<\/td>\n<\/tr>\n<tr>\n<td>Ho\u1ea1t \u0111\u1ed9ng ch\u00ednh<\/td>\n<td>Ch\u00fang t\u00f4i ph\u1ea3i l\u00e0m g\u00ec m\u1ed7i ng\u00e0y?<\/td>\n<\/tr>\n<tr>\n<td>C\u00e1c \u0110\u1ed1i t\u00e1c Ch\u00ednh<\/td>\n<td>Ai gi\u00fap ch\u00fang t\u00f4i?<\/td>\n<\/tr>\n<tr>\n<td>C\u01a1 c\u1ea5u Chi ph\u00ed<\/td>\n<td>Chi ph\u00ed \u0111\u1ec3 v\u1eadn h\u00e0nh l\u00e0 bao nhi\u00eau?<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h2>B\u01b0\u1edbc 1: X\u00e1c \u0111\u1ecbnh c\u00e1c nh\u00f3m kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau \ud83d\udc65<\/h2>\n<p>M\u1ed9t doanh nghi\u1ec7p kh\u00f4ng th\u1ec3 t\u1ed3n t\u1ea1i n\u1ebfu kh\u00f4ng c\u00f3 kh\u00e1ch h\u00e0ng. Kh\u1ed1i n\u00e0y x\u00e1c \u0111\u1ecbnh c\u00e1c nh\u00f3m ng\u01b0\u1eddi ho\u1eb7c t\u1ed5 ch\u1ee9c kh\u00e1c nhau m\u00e0 b\u1ea1n d\u1ef1 \u0111\u1ecbnh ti\u1ebfp c\u1eadn v\u00e0 ph\u1ee5c v\u1ee5. M\u1ed7i m\u00f4 h\u00ecnh kinh doanh \u0111\u1ec1u c\u1ea7n m\u1ed9t \u0111\u1ecbnh ngh\u0129a r\u00f5 r\u00e0ng v\u1ec1 kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh l\u00e0 ai.<\/p>\n<ul>\n<li><strong>Th\u1ecb tr\u01b0\u1eddng \u0111\u1ea1i ch\u00fang:<\/strong> T\u1eadp trung v\u00e0o m\u1ed9t nh\u00f3m r\u1ed9ng l\u1edbn m\u00e0 kh\u00f4ng chia nh\u1ecf (v\u00ed d\u1ee5: thi\u1ebft b\u1ecb \u0111i\u1ec7n t\u1eed ti\u00eau d\u00f9ng).<\/li>\n<li><strong>Th\u1ecb tr\u01b0\u1eddng ng\u00e1ch:<\/strong> T\u1eadp trung v\u00e0o m\u1ed9t ph\u00e2n kh\u00fac c\u1ee5 th\u1ec3 v\u1edbi nhu c\u1ea7u \u0111\u1eb7c bi\u1ec7t.<\/li>\n<li><strong>Chia nh\u1ecf:<\/strong> Chia kh\u00e1ch h\u00e0ng th\u00e0nh c\u00e1c nh\u00f3m ri\u00eang bi\u1ec7t d\u1ef1a tr\u00ean nh\u1eefng nhu c\u1ea7u kh\u00e1c nhau.<\/li>\n<li><strong>\u0110a d\u1ea1ng h\u00f3a:<\/strong> Ph\u1ee5c v\u1ee5 hai nh\u00f3m kh\u00e1ch h\u00e0ng ho\u00e0n to\u00e0n kh\u00e1c nhau.<\/li>\n<li><strong>N\u1ec1n t\u1ea3ng \u0111a b\u00ean:<\/strong> Ph\u1ee5c v\u1ee5 hai ho\u1eb7c nhi\u1ec1u nh\u00f3m kh\u00e1ch h\u00e0ng ph\u1ee5 thu\u1ed9c l\u1eabn nhau.<\/li>\n<\/ul>\n<p>Khi \u0111i\u1ec1n v\u00e0o ph\u1ea7n n\u00e0y, h\u00e3y \u0111\u1eb7t nh\u1eefng c\u00e2u h\u1ecfi c\u1ee5 th\u1ec3. Kh\u00e1ch h\u00e0ng ch\u00ednh c\u1ee7a b\u1ea1n l\u00e0 ai? Kh\u00e1ch h\u00e0ng ph\u1ee5 l\u00e0 ai? H\u1ecd c\u00f3 \u0111\u1eb7c \u0111i\u1ec3m nh\u00e2n kh\u1ea9u h\u1ecdc, h\u00e0nh vi v\u00e0 \u0111i\u1ec3m \u0111au g\u00ec? N\u1ebfu b\u1ea1n c\u1ed1 g\u1eafng ph\u1ee5c v\u1ee5 t\u1ea5t c\u1ea3 m\u1ecdi ng\u01b0\u1eddi, b\u1ea1n th\u01b0\u1eddng s\u1ebd kh\u00f4ng ph\u1ee5c v\u1ee5 ai m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3.<\/p>\n<h2>B\u01b0\u1edbc 2: X\u00e2y d\u1ef1ng \u0110\u1ec1 xu\u1ea5t Gi\u00e1 tr\u1ecb \ud83d\udca1<\/h2>\n<p>\u0110\u1ec1 xu\u1ea5t gi\u00e1 tr\u1ecb l\u00e0 l\u00fd do t\u1ea1i sao kh\u00e1ch h\u00e0ng l\u1ef1a ch\u1ecdn c\u00f4ng ty b\u1ea1n thay v\u00ec \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh. \u0110\u00f3 l\u00e0 m\u1ed9t g\u00f3i s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 t\u1ea1o ra gi\u00e1 tr\u1ecb cho m\u1ed9t nh\u00f3m kh\u00e1ch h\u00e0ng c\u1ee5 th\u1ec3. N\u00f3 gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1 c\u1ee7a kh\u00e1ch h\u00e0ng ho\u1eb7c \u0111\u00e1p \u1ee9ng nhu c\u1ea7u c\u1ee7a h\u1ecd.<\/p>\n<p>H\u00e3y c\u00e2n nh\u1eafc c\u00e1c lo\u1ea1i gi\u00e1 tr\u1ecb sau:<\/p>\n<ul>\n<li><strong>S\u00e1ng t\u1ea1o:<\/strong> T\u1ea1o ra c\u00e1c s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 ho\u00e0n to\u00e0n m\u1edbi.<\/li>\n<li><strong>Hi\u1ec7u su\u1ea5t:<\/strong> M\u1ee9c \u0111\u1ed9 hi\u1ec7u su\u1ea5t c\u1ee7a s\u1ea3n ph\u1ea9m.<\/li>\n<li><strong>T\u00f9y ch\u1ec9nh:<\/strong> \u0110i\u1ec1u ch\u1ec9nh d\u1ecbch v\u1ee5 theo nhu c\u1ea7u c\u00e1 nh\u00e2n c\u1ee7a kh\u00e1ch h\u00e0ng.<\/li>\n<li><strong>Thi\u1ebft k\u1ebf:<\/strong> S\u1ef1 h\u1ea5p d\u1eabn v\u1ec1 m\u1eb7t th\u1ea9m m\u1ef9 v\u00e0 ch\u1ee9c n\u0103ng c\u1ee7a s\u1ea3n ph\u1ea9m.<\/li>\n<li><strong>Th\u01b0\u01a1ng hi\u1ec7u\/T\u1ea7m \u1ea3nh h\u01b0\u1edfng:<\/strong> Nh\u1eadn th\u1ee9c li\u00ean quan \u0111\u1ebfn s\u1ea3n ph\u1ea9m.<\/li>\n<li><strong>Gi\u00e1:<\/strong>Cung c\u1ea5p chi ph\u00ed th\u1ea5p h\u01a1n so v\u1edbi \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh.<\/li>\n<li><strong>Gi\u1ea3m chi ph\u00ed:<\/strong>Gi\u00fap kh\u00e1ch h\u00e0ng gi\u1ea3m chi ph\u00ed c\u1ee7a ch\u00ednh h\u1ecd.<\/li>\n<li><strong>Gi\u1ea3m r\u1ee7i ro:<\/strong>Gi\u1ea3m thi\u1ec3u r\u1ee7i ro cho kh\u00e1ch h\u00e0ng.<\/li>\n<li><strong>Kh\u1ea3 n\u0103ng ti\u1ebfp c\u1eadn:<\/strong>L\u00e0m cho s\u1ea3n ph\u1ea9m c\u00f3 s\u1eb5n \u0111\u1ed1i v\u1edbi nh\u1eefng ng\u01b0\u1eddi tr\u01b0\u1edbc \u0111\u00e2y kh\u00f4ng th\u1ec3 ti\u1ebfp c\u1eadn ch\u00fang.<\/li>\n<li><strong>Ti\u1ec7n l\u1ee3i\/S\u1eed d\u1ee5ng d\u1ec5 d\u00e0ng:<\/strong>L\u00e0m cho s\u1ea3n ph\u1ea9m d\u1ec5 s\u1eed d\u1ee5ng h\u01a1n.<\/li>\n<\/ul>\n<p>\u0110\u1ec1 xu\u1ea5t gi\u00e1 tr\u1ecb c\u1ee7a b\u1ea1n ph\u1ea3i kh\u00e1c bi\u1ec7t. N\u00f3 kh\u00f4ng ch\u1ec9 \u0111\u01a1n thu\u1ea7n l\u00e0 danh s\u00e1ch t\u00ednh n\u0103ng. N\u00f3 ph\u1ea3i gi\u1ea3i th\u00edch l\u1ee3i \u00edch. T\u1ea1i sao \u0111i\u1ec1u n\u00e0y quan tr\u1ecdng \u0111\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng \u0111\u01b0\u1ee3c x\u00e1c \u0111\u1ecbnh \u1edf b\u01b0\u1edbc tr\u01b0\u1edbc?<\/p>\n<h2>B\u01b0\u1edbc 3: Ch\u1ecdn c\u00e1c k\u00eanh \ud83d\udce2<\/h2>\n<p>C\u00e1c k\u00eanh l\u00e0 c\u00e1ch m\u1ed9t c\u00f4ng ty giao ti\u1ebfp v\u00e0 ti\u1ebfp c\u1eadn c\u00e1c ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng \u0111\u1ec3 mang \u0111\u1ebfn m\u1ed9t \u0111\u1ec1 xu\u1ea5t gi\u00e1 tr\u1ecb. \u0110i\u1ec1u n\u00e0y bao g\u1ed3m c\u1ea3 c\u00e1c \u0111i\u1ec3m ti\u1ebfp x\u00fac v\u1eadt l\u00fd v\u00e0 k\u1ef9 thu\u1eadt s\u1ed1.<\/p>\n<p>C\u00f3 n\u0103m giai \u0111o\u1ea1n tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng m\u00e0 c\u00e1c k\u00eanh ph\u1ea3i h\u1ed7 tr\u1ee3:<\/p>\n<ul>\n<li><strong>Nh\u1eadn th\u1ee9c:<\/strong>Kh\u00e1ch h\u00e0ng ph\u00e1t hi\u1ec7n s\u1ea3n ph\u1ea9m nh\u01b0 th\u1ebf n\u00e0o?<\/li>\n<li><strong>\u0110\u00e1nh gi\u00e1:<\/strong>H\u1ecd quy\u1ebft \u0111\u1ecbnh nh\u01b0 th\u1ebf n\u00e0o n\u1ebfu s\u1ea3n ph\u1ea9m \u0111\u00e1p \u1ee9ng nhu c\u1ea7u c\u1ee7a h\u1ecd?<\/li>\n<li><strong>Mua h\u00e0ng:<\/strong>H\u1ecd mua s\u1ea3n ph\u1ea9m nh\u01b0 th\u1ebf n\u00e0o?<\/li>\n<li><strong>Giao h\u00e0ng:<\/strong>S\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c giao h\u00e0ng v\u1eadt l\u00fd hay k\u1ef9 thu\u1eadt s\u1ed1 nh\u01b0 th\u1ebf n\u00e0o?<\/li>\n<li><strong>H\u1eadu m\u00e3i:<\/strong>H\u1ed7 tr\u1ee3 \u0111\u01b0\u1ee3c x\u1eed l\u00fd nh\u01b0 th\u1ebf n\u00e0o?<\/li>\n<\/ul>\n<p>C\u00e1c k\u00eanh c\u1ea7n \u0111\u01b0\u1ee3c t\u00edch h\u1ee3p. N\u1ebfu kh\u00e1ch h\u00e0ng th\u1ea5y m\u1ed9t qu\u1ea3ng c\u00e1o tr\u1ef1c tuy\u1ebfn, h\u1ecd n\u00ean c\u00f3 th\u1ec3 mua h\u00e0ng tr\u1ef1c tuy\u1ebfn. N\u1ebfu h\u1ecd gh\u00e9 c\u1eeda h\u00e0ng, h\u1ecd n\u00ean t\u00ecm th\u1ea5y c\u00f9ng m\u1ee9c gi\u00e1. M\u1ee5c ti\u00eau l\u00e0 \u0111\u1ea3m b\u1ea3o h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng li\u1ec1n m\u1ea1ch t\u1eeb vi\u1ec7c ph\u00e1t hi\u1ec7n \u0111\u1ebfn h\u1ed7 tr\u1ee3 sau mua h\u00e0ng.<\/p>\n<h2>B\u01b0\u1edbc 4: X\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 kh\u00e1ch h\u00e0ng \ud83e\udd1d<\/h2>\n<p>M\u1ed1i quan h\u1ec7 kh\u00e1ch h\u00e0ng \u0111\u1ea1i di\u1ec7n cho c\u00e1c lo\u1ea1i m\u1ed1i quan h\u1ec7 m\u00e0 m\u1ed9t c\u00f4ng ty thi\u1ebft l\u1eadp v\u1edbi c\u00e1c ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng c\u1ee5 th\u1ec3. Nh\u1eefng m\u1ed1i quan h\u1ec7 n\u00e0y c\u00f3 th\u1ec3 thay \u0111\u1ed5i t\u1eeb c\u00e1 nh\u00e2n \u0111\u1ebfn t\u1ef1 \u0111\u1ed9ng h\u00f3a.<\/p>\n<p>Xem x\u00e9t \u0111\u1ed9ng c\u01a1 \u0111\u1eb1ng sau m\u1ed1i quan h\u1ec7:<\/p>\n<ul>\n<li><strong>Thu h\u00fat:<\/strong>Thuy\u1ebft ph\u1ee5c m\u1ecdi ng\u01b0\u1eddi tr\u1edf th\u00e0nh kh\u00e1ch h\u00e0ng.<\/li>\n<li><strong>Gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng:<\/strong>Gi\u1eef h\u1ecd tr\u1edf th\u00e0nh kh\u00e1ch h\u00e0ng.<\/li>\n<li><strong>B\u00e1n th\u00eam s\u1ea3n ph\u1ea9m cao c\u1ea5p:<\/strong>T\u0103ng gi\u00e1 tr\u1ecb c\u1ee7a giao d\u1ecbch mua h\u00e0ng c\u1ee7a h\u1ecd.<\/li>\n<\/ul>\n<p>C\u00e1c lo\u1ea1i m\u1ed1i quan h\u1ec7 ph\u1ed5 bi\u1ebfn bao g\u1ed3m:<\/p>\n<ul>\n<li><strong>H\u1ed7 tr\u1ee3 c\u00e1 nh\u00e2n:<\/strong>T\u01b0\u01a1ng t\u00e1c tr\u1ef1c ti\u1ebfp v\u1edbi nh\u00e2n vi\u00ean.<\/li>\n<li><strong>H\u1ed7 tr\u1ee3 c\u00e1 nh\u00e2n chuy\u00ean bi\u1ec7t:<\/strong>M\u1ed9t qu\u1ea3n l\u00fd t\u00e0i kho\u1ea3n chuy\u00ean bi\u1ec7t.<\/li>\n<li><strong>T\u1ef1 ph\u1ee5c v\u1ee5:<\/strong>Kh\u00f4ng c\u00f3 t\u01b0\u01a1ng t\u00e1c tr\u1ef1c ti\u1ebfp v\u1edbi con ng\u01b0\u1eddi.<\/li>\n<li><strong>D\u1ecbch v\u1ee5 t\u1ef1 \u0111\u1ed9ng:<\/strong>C\u00e1c thu\u1eadt to\u00e1n x\u1eed l\u00fd t\u01b0\u01a1ng t\u00e1c.<\/li>\n<li><strong>C\u1ed9ng \u0111\u1ed3ng:<\/strong>X\u00e2y d\u1ef1ng m\u1ed9t c\u1ed9ng \u0111\u1ed3ng xung quanh s\u1ea3n ph\u1ea9m.<\/li>\n<li><strong>S\u00e1ng t\u1ea1o c\u00f9ng kh\u00e1ch h\u00e0ng:<\/strong>L\u00e0m vi\u1ec7c c\u00f9ng kh\u00e1ch h\u00e0ng \u0111\u1ec3 x\u00e2y d\u1ef1ng s\u1ea3n ph\u1ea9m.<\/li>\n<\/ul>\n<p>Lo\u1ea1i m\u1ed1i quan h\u1ec7 ph\u1ea3i ph\u00f9 h\u1ee3p v\u1edbi \u0111\u1ec1 xu\u1ea5t gi\u00e1 tr\u1ecb. N\u1ebfu b\u1ea1n b\u00e1n d\u1ecbch v\u1ee5 t\u01b0 v\u1ea5n cao c\u1ea5p, d\u1ecbch v\u1ee5 t\u1ef1 \u0111\u1ed9ng s\u1ebd kh\u00f4ng \u0111\u1ee7. N\u1ebfu b\u1ea1n b\u00e1n \u1ee9ng d\u1ee5ng ti\u1ec7n \u00edch, d\u1ecbch v\u1ee5 ch\u0103m s\u00f3c cao c\u1ea5p l\u00e0 kh\u00f4ng c\u1ea7n thi\u1ebft.<\/p>\n<h2>B\u01b0\u1edbc 5: X\u00e1c \u0111\u1ecbnh c\u00e1c lu\u1ed3ng doanh thu \ud83d\udcb0<\/h2>\n<p>C\u00e1c lu\u1ed3ng doanh thu \u0111\u1ea1i di\u1ec7n cho s\u1ed1 ti\u1ec1n m\u00e0 m\u1ed9t c\u00f4ng ty thu \u0111\u01b0\u1ee3c t\u1eeb m\u1ed7i ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng. \u0110\u00f3 l\u00e0 s\u1ed1 ti\u1ec1n ch\u1ea3y v\u00e0o doanh nghi\u1ec7p.<\/p>\n<p>C\u00f3 nh\u1eefng lo\u1ea1i c\u01a1 ch\u1ebf doanh thu kh\u00e1c nhau:<\/p>\n<ul>\n<li><strong>B\u00e1n t\u00e0i s\u1ea3n:<\/strong>B\u00e1n quy\u1ec1n s\u1edf h\u1eefu c\u1ee7a m\u1ed9t s\u1ea3n ph\u1ea9m.<\/li>\n<li><strong>Ph\u00ed s\u1eed d\u1ee5ng:<\/strong>T\u00ednh ph\u00ed cho vi\u1ec7c s\u1eed d\u1ee5ng d\u1ecbch v\u1ee5.<\/li>\n<li><strong>Ph\u00ed \u0111\u0103ng k\u00fd:<\/strong>Thanh to\u00e1n \u0111\u1ecbnh k\u1ef3 cho d\u1ecbch v\u1ee5 li\u00ean t\u1ee5c.<\/li>\n<li><strong>Cho vay\/Thu\u00ea\/Cho thu\u00ea:<\/strong>T\u00ednh ph\u00ed cho quy\u1ec1n truy c\u1eadp t\u1ea1m th\u1eddi.<\/li>\n<li><strong>C\u1ea5p ph\u00e9p:<\/strong> Thu ph\u00ed cho quy\u1ec1n s\u1edf h\u1eefu tr\u00ed tu\u1ec7.<\/li>\n<li><strong>Ph\u00ed m\u00f4i gi\u1edbi:<\/strong>Thu ph\u00ed cho vi\u1ec7c h\u1ed7 tr\u1ee3 th\u1ef1c hi\u1ec7n giao d\u1ecbch.<\/li>\n<li><strong>Qu\u1ea3ng c\u00e1o:<\/strong>Thu ph\u00ed cho kh\u00f4ng gian ho\u1eb7c s\u1ef1 ch\u00fa \u00fd.<\/li>\n<\/ul>\n<p>M\u1ed9t doanh nghi\u1ec7p c\u00f3 th\u1ec3 c\u00f3 nhi\u1ec1u lu\u1ed3ng doanh thu kh\u00e1c nhau. V\u00ed d\u1ee5, m\u1ed9t c\u00f4ng ty truy\u1ec1n th\u00f4ng c\u00f3 th\u1ec3 ki\u1ebfm thu nh\u1eadp t\u1eeb \u0111\u0103ng k\u00fd v\u00e0 qu\u1ea3ng c\u00e1o. B\u1ea1n c\u1ea7n x\u00e1c \u0111\u1ecbnh lu\u1ed3ng n\u00e0o mang l\u1ea1i l\u1ee3i nhu\u1eadn cao nh\u1ea5t v\u00e0 b\u1ec1n v\u1eefng nh\u1ea5t. Chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ecbnh gi\u00e1 c\u0169ng r\u1ea5t quan tr\u1ecdng \u1edf \u0111\u00e2y. B\u1ea1n l\u00e0 m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u cao c\u1ea5p hay m\u1ed9t l\u1ef1a ch\u1ecdn ti\u1ebft ki\u1ec7m?<\/p>\n<h2>B\u01b0\u1edbc 6: X\u00e1c \u0111\u1ecbnh c\u00e1c ngu\u1ed3n l\u1ef1c ch\u00ednh \ud83c\udfe2<\/h2>\n<p>C\u00e1c ngu\u1ed3n l\u1ef1c ch\u00ednh l\u00e0 t\u00e0i s\u1ea3n quan tr\u1ecdng nh\u1ea5t c\u1ea7n thi\u1ebft \u0111\u1ec3 ho\u1ea1t \u0111\u1ed9ng m\u00f4 h\u00ecnh kinh doanh. Ch\u00fang c\u00f3 th\u1ec3 l\u00e0 t\u00e0i s\u1ea3n v\u1eadt ch\u1ea5t, tr\u00ed tu\u1ec7, con ng\u01b0\u1eddi ho\u1eb7c t\u00e0i ch\u00ednh.<\/p>\n<ul>\n<li><strong>V\u1eadt ch\u1ea5t:<\/strong>Nh\u00e0 x\u01b0\u1edfng, ph\u01b0\u01a1ng ti\u1ec7n, m\u00e1y m\u00f3c ho\u1eb7c c\u01a1 s\u1edf l\u00e0m vi\u1ec7c.<\/li>\n<li><strong>Tr\u00ed tu\u1ec7:<\/strong>Th\u01b0\u01a1ng hi\u1ec7u, b\u1eb1ng s\u00e1ng ch\u1ebf, b\u1ea3n quy\u1ec1n, c\u01a1 s\u1edf d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng ho\u1eb7c tri th\u1ee9c \u0111\u1ed9c quy\u1ec1n.<\/li>\n<li><strong>Con ng\u01b0\u1eddi:<\/strong>L\u1ef1c l\u01b0\u1ee3ng lao \u0111\u1ed9ng, bao g\u1ed3m c\u00e1c k\u1ef9 n\u0103ng chuy\u00ean m\u00f4n v\u00e0 chuy\u00ean m\u00f4n s\u00e2u.<\/li>\n<li><strong>T\u00e0i ch\u00ednh:<\/strong>Ti\u1ec1n m\u1eb7t, h\u1ea1n m\u1ee9c t\u00edn d\u1ee5ng ho\u1eb7c v\u1ed1n c\u1ed5 ph\u1ea7n.<\/li>\n<\/ul>\n<p>T\u00f9y thu\u1ed9c v\u00e0o lo\u1ea1i h\u00ecnh doanh nghi\u1ec7p, c\u00e1c ngu\u1ed3n l\u1ef1c s\u1ebd kh\u00e1c nhau. M\u1ed9t doanh nghi\u1ec7p s\u1ea3n xu\u1ea5t c\u1ea7n c\u00e1c ngu\u1ed3n l\u1ef1c v\u1eadt ch\u1ea5t. M\u1ed9t c\u00f4ng ty ph\u1ea7n m\u1ec1m ph\u1ee5 thu\u1ed9c r\u1ea5t nhi\u1ec1u v\u00e0o ngu\u1ed3n l\u1ef1c tr\u00ed tu\u1ec7 v\u00e0 con ng\u01b0\u1eddi. H\u00e3y x\u00e1c \u0111\u1ecbnh nh\u1eefng ngu\u1ed3n l\u1ef1c n\u00e0o l\u00e0 thi\u1ebft y\u1ebfu cho \u0111\u1ec1 xu\u1ea5t gi\u00e1 tr\u1ecb v\u00e0 m\u1ed1i quan h\u1ec7 kh\u00e1ch h\u00e0ng m\u00e0 b\u1ea1n \u0111\u00e3 x\u00e1c \u0111\u1ecbnh tr\u01b0\u1edbc \u0111\u00f3.<\/p>\n<h2>B\u01b0\u1edbc 7: X\u00e1c \u0111\u1ecbnh c\u00e1c ho\u1ea1t \u0111\u1ed9ng ch\u00ednh \ud83d\ude80<\/h2>\n<p>C\u00e1c ho\u1ea1t \u0111\u1ed9ng ch\u00ednh l\u00e0 nh\u1eefng vi\u1ec7c quan tr\u1ecdng nh\u1ea5t m\u00e0 m\u1ed9t c\u00f4ng ty ph\u1ea3i th\u1ef1c hi\u1ec7n \u0111\u1ec3 m\u00f4 h\u00ecnh kinh doanh v\u1eadn h\u00e0nh hi\u1ec7u qu\u1ea3. \u0110\u00e2y l\u00e0 nh\u1eefng h\u00e0nh \u0111\u1ed9ng nh\u1eb1m mang l\u1ea1i gi\u00e1 tr\u1ecb.<\/p>\n<p>C\u00e1c ho\u1ea1t \u0111\u1ed9ng th\u01b0\u1eddng \u0111\u01b0\u1ee3c chia th\u00e0nh ba nh\u00f3m:<\/p>\n<ul>\n<li><strong>S\u1ea3n xu\u1ea5t:<\/strong>Thi\u1ebft k\u1ebf, s\u1ea3n xu\u1ea5t v\u00e0 giao h\u00e0ng s\u1ea3n ph\u1ea9m v\u1edbi s\u1ed1 l\u01b0\u1ee3ng l\u1edbn ho\u1eb7c quy m\u00f4 \u0111\u00e1ng k\u1ec3.<\/li>\n<li><strong>Gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1:<\/strong>T\u1ea1o ra c\u00e1c gi\u1ea3i ph\u00e1p m\u1edbi cho c\u00e1c v\u1ea5n \u0111\u1ec1 c\u1ee5 th\u1ec3 c\u1ee7a kh\u00e1ch h\u00e0ng.<\/li>\n<li><strong>N\u1ec1n t\u1ea3ng\/M\u1ea1ng l\u01b0\u1edbi:<\/strong>B\u1ea3o tr\u00ec v\u00e0 qu\u1ea3n l\u00fd m\u1ed9t n\u1ec1n t\u1ea3ng ho\u1eb7c m\u1ea1ng l\u01b0\u1edbi.<\/li>\n<\/ul>\n<p>\u0110\u1ed1i v\u1edbi m\u1ed9t c\u00f4ng ty s\u1ea3n xu\u1ea5t, ho\u1ea1t \u0111\u1ed9ng s\u1ea3n xu\u1ea5t l\u00e0 ho\u1ea1t \u0111\u1ed9ng ch\u00ednh. \u0110\u1ed1i v\u1edbi m\u1ed9t c\u00f4ng ty t\u01b0 v\u1ea5n, gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1 l\u00e0 tr\u1ecdng t\u00e2m. \u0110\u1ed1i v\u1edbi m\u1ed9t n\u1ec1n t\u1ea3ng m\u1ea1ng x\u00e3 h\u1ed9i, vi\u1ec7c duy tr\u00ec m\u1ea1ng l\u01b0\u1edbi l\u00e0 nhi\u1ec7m v\u1ee5 ch\u00ednh. Kh\u00f4ng c\u00f3 nh\u1eefng ho\u1ea1t \u0111\u1ed9ng n\u00e0y, \u0111\u1ec1 xu\u1ea5t gi\u00e1 tr\u1ecb s\u1ebd kh\u00f4ng th\u1ec3 \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n.<\/p>\n<h2>B\u01b0\u1edbc 8: Thi\u1ebft l\u1eadp c\u00e1c m\u1ed1i quan h\u1ec7 \u0111\u1ed1i t\u00e1c ch\u00ednh \ud83e\udd1d<\/h2>\n<p>C\u00e1c \u0111\u1ed1i t\u00e1c ch\u00ednh l\u00e0 m\u1ea1ng l\u01b0\u1edbi nh\u00e0 cung c\u1ea5p v\u00e0 \u0111\u1ed1i t\u00e1c gi\u00fap m\u00f4 h\u00ecnh kinh doanh v\u1eadn h\u00e0nh hi\u1ec7u qu\u1ea3. C\u00e1c c\u00f4ng ty thi\u1ebft l\u1eadp m\u1ed1i quan h\u1ec7 \u0111\u1ed1i t\u00e1c \u0111\u1ec3 t\u1ed1i \u01b0u h\u00f3a, gi\u1ea3m thi\u1ec3u r\u1ee7i ro ho\u1eb7c thu h\u00fat ngu\u1ed3n l\u1ef1c.<\/p>\n<p>C\u00e1c lo\u1ea1i m\u1ed1i quan h\u1ec7 \u0111\u1ed1i t\u00e1c bao g\u1ed3m:<\/p>\n<ul>\n<li><strong>Li\u00ean minh chi\u1ebfn l\u01b0\u1ee3c:<\/strong>Gi\u1eefa c\u00e1c b\u00ean kh\u00f4ng c\u1ea1nh tranh v\u1edbi nhau.<\/li>\n<li><strong>C\u1ea1nh tranh h\u1ee3p t\u00e1c:<\/strong>C\u00e1c li\u00ean minh chi\u1ebfn l\u01b0\u1ee3c gi\u1eefa c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh.<\/li>\n<li><strong>C\u00e1c d\u1ef1 \u00e1n h\u1ee3p t\u00e1c:<\/strong>C\u00e1c \u0111\u1ed1i t\u00e1c \u0111\u1ec3 ph\u00e1t tri\u1ec3n c\u00e1c ho\u1ea1t \u0111\u1ed9ng kinh doanh m\u1edbi.<\/li>\n<li><strong>M\u1ed1i quan h\u1ec7 gi\u1eefa ng\u01b0\u1eddi mua v\u00e0 nh\u00e0 cung c\u1ea5p:<\/strong>\u0110\u1ec3 \u0111\u1ea3m b\u1ea3o ngu\u1ed3n cung \u1ed5n \u0111\u1ecbnh.<\/li>\n<\/ul>\n<p>T\u1ea1i sao ph\u1ea3i h\u1ee3p t\u00e1c? B\u1ea1n c\u00f3 th\u1ec3 thu\u00ea ngo\u00e0i c\u00e1c ho\u1ea1t \u0111\u1ed9ng kh\u00f4ng c\u1ed1t l\u00f5i \u0111\u1ec3 t\u1eadp trung v\u00e0o \u0111i\u1ec3m m\u1ea1nh c\u1ee7a m\u00ecnh. B\u1ea1n c\u00f3 th\u1ec3 c\u1ea7n c\u00e1c ngu\u1ed3n l\u1ef1c m\u00e0 m\u00ecnh kh\u00f4ng s\u1edf h\u1eefu. Ho\u1eb7c b\u1ea1n c\u00f3 th\u1ec3 mu\u1ed1n gi\u1ea3m thi\u1ec3u r\u1ee7i ro. C\u00e1c m\u1ed1i quan h\u1ec7 h\u1ee3p t\u00e1c c\u0169ng c\u00f3 th\u1ec3 m\u1edf ra c\u00e1c ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng m\u1edbi.<\/p>\n<h2>B\u01b0\u1edbc 9: X\u00e2y d\u1ef1ng c\u1ea5u tr\u00fac chi ph\u00ed \ud83d\udcb8<\/h2>\n<p>C\u1ea5u tr\u00fac chi ph\u00ed m\u00f4 t\u1ea3 t\u1ea5t c\u1ea3 c\u00e1c chi ph\u00ed ph\u00e1t sinh \u0111\u1ec3 v\u1eadn h\u00e0nh m\u1ed9t m\u00f4 h\u00ecnh kinh doanh. \u0110\u00f3 l\u00e0 m\u1eb7t \u0111\u1ed1i di\u1ec7n c\u1ee7a c\u00e1c lu\u1ed3ng doanh thu.<\/p>\n<p>C\u1ea5u tr\u00fac chi ph\u00ed c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c ph\u00e2n lo\u1ea1i th\u00e0nh:<\/p>\n<ul>\n<li><strong>D\u1ef1a tr\u00ean chi ph\u00ed:<\/strong>T\u1eadp trung v\u00e0o vi\u1ec7c t\u1ed1i thi\u1ec3u h\u00f3a chi ph\u00ed \u1edf m\u1ecdi n\u01a1i c\u00f3 th\u1ec3 (v\u00ed d\u1ee5: c\u00e1c h\u00e3ng h\u00e0ng kh\u00f4ng gi\u00e1 r\u1ebb).<\/li>\n<li><strong>D\u1ef1a tr\u00ean gi\u00e1 tr\u1ecb:<\/strong>T\u1eadp trung v\u00e0o t\u1ea1o ra gi\u00e1 tr\u1ecb thay v\u00ec c\u1eaft gi\u1ea3m chi ph\u00ed (v\u00ed d\u1ee5: c\u00e1c th\u01b0\u01a1ng hi\u1ec7u xa x\u1ec9).<\/li>\n<\/ul>\n<p>C\u00e1c chi ph\u00ed ch\u00ednh bao g\u1ed3m chi ph\u00ed c\u1ed1 \u0111\u1ecbnh (l\u01b0\u01a1ng, ti\u1ec1n thu\u00ea) v\u00e0 chi ph\u00ed bi\u1ebfn \u0111\u1ed5i (v\u1eadt li\u1ec7u, v\u1eadn chuy\u1ec3n). Hi\u1ec3u r\u00f5 c\u1ea5u tr\u00fac chi ph\u00ed c\u1ee7a b\u1ea1n s\u1ebd gi\u00fap b\u1ea1n x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c l\u1ee3i nhu\u1eadn. N\u1ebfu chi ph\u00ed c\u1ee7a b\u1ea1n cao h\u01a1n c\u00e1c lu\u1ed3ng doanh thu, m\u00f4 h\u00ecnh s\u1ebd kh\u00f4ng kh\u1ea3 thi. B\u1ea1n c\u1ea7n x\u00e1c \u0111\u1ecbnh ho\u1ea1t \u0111\u1ed9ng v\u00e0 ngu\u1ed3n l\u1ef1c n\u00e0o l\u00e0 t\u1ed1n k\u00e9m nh\u1ea5t.<\/p>\n<h2>Quy tr\u00ecnh l\u1eb7p l\u1ea1i \ud83d\udd04<\/h2>\n<p>Vi\u1ec7c \u0111i\u1ec1n v\u00e0o b\u1ea3ng m\u00f4 h\u00ecnh kh\u00f4ng ph\u1ea3i l\u00e0 m\u1ed9t c\u00f4ng vi\u1ec7c m\u1ed9t l\u1ea7n. \u0110\u00f3 l\u00e0 m\u1ed9t chu k\u1ef3 h\u1ecdc h\u1ecfi. M\u1ed9t khi b\u1ea1n \u0111\u00e3 ph\u00e1c th\u1ea3o m\u00f4 h\u00ecnh ban \u0111\u1ea7u, b\u1ea1n ph\u1ea3i ki\u1ec3m th\u1eed n\u00f3 trong th\u1ebf gi\u1edbi th\u1ef1c.<\/p>\n<p>Quy tr\u00ecnh n\u00e0y bao g\u1ed3m:<\/p>\n<ul>\n<li><strong>Ki\u1ec3m th\u1eed gi\u1ea3 thuy\u1ebft:<\/strong>Gi\u1ea3 \u0111\u1ecbnh m\u1ed7i kh\u1ed1i l\u00e0 m\u1ed9t gi\u1ea3 thuy\u1ebft.<\/li>\n<li><strong>Ph\u1ecfng v\u1ea5n kh\u00e1ch h\u00e0ng:<\/strong>X\u00e1c minh c\u00e1c gi\u1ea3 \u0111\u1ecbnh b\u1eb1ng c\u00e1ch n\u00f3i chuy\u1ec7n v\u1edbi nh\u1eefng ng\u01b0\u1eddi th\u1eadt.<\/li>\n<li><strong>T\u1ea1o s\u1ea3n ph\u1ea9m t\u1ed1i thi\u1ec3u kh\u1ea3 thi (MVP):<\/strong>X\u00e2y d\u1ef1ng m\u1ed9t s\u1ea3n ph\u1ea9m t\u1ed1i thi\u1ec3u kh\u1ea3 thi \u0111\u1ec3 ki\u1ec3m tra \u0111\u1ec1 xu\u1ea5t gi\u00e1 tr\u1ecb.<\/li>\n<li><strong>\u0110i\u1ec1u ch\u1ec9nh ho\u1eb7c ti\u1ebfp t\u1ee5c:<\/strong>N\u1ebfu d\u1eef li\u1ec7u cho th\u1ea5y m\u00f4 h\u00ecnh sai, h\u00e3y thay \u0111\u1ed5i n\u00f3. N\u1ebfu n\u00f3 ho\u1ea1t \u0111\u1ed9ng, h\u00e3y m\u1edf r\u1ed9ng n\u00f3.<\/li>\n<\/ul>\n<p>\u0110\u1eebng y\u00eau th\u00edch \u00fd t\u01b0\u1edfng ban \u0111\u1ea7u c\u1ee7a b\u1ea1n. H\u00e3y y\u00eau th\u00edch v\u1ea5n \u0111\u1ec1 m\u00e0 b\u1ea1n \u0111ang gi\u1ea3i quy\u1ebft. B\u1ea3ng m\u00f4 h\u00ecnh cho ph\u00e9p b\u1ea1n thay \u0111\u1ed5i gi\u1ea3i ph\u00e1p m\u00e0 kh\u00f4ng l\u00e0m m\u1ea5t \u0111i c\u1ea5u tr\u00fac c\u1ee7a doanh nghi\u1ec7p.<\/p>\n<h2>Nh\u1eefng sai l\u1ea7m ph\u1ed5 bi\u1ebfn c\u1ea7n tr\u00e1nh \u26a0\ufe0f<\/h2>\n<p>Ngay c\u1ea3 khi c\u00f3 m\u1ed9t khung r\u00f5 r\u00e0ng, c\u00e1c \u0111\u1ed9i th\u01b0\u1eddng g\u1eb7p kh\u00f3 kh\u0103n. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 nh\u1eefng sai l\u1ea7m ph\u1ed5 bi\u1ebfn c\u1ea7n l\u01b0u \u00fd.<\/p>\n<ul>\n<li><strong>Qu\u00e1 nhi\u1ec1u ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng:<\/strong>C\u1ed1 g\u1eafng ph\u1ee5c v\u1ee5 m\u1ecdi ng\u01b0\u1eddi s\u1ebd l\u00e0m m\u1edd \u0111i l\u1ee3i th\u1ebf gi\u00e1 tr\u1ecb. H\u00e3y t\u1eadp trung v\u00e0o m\u1ed9t ph\u00e2n kh\u00fac ch\u00ednh tr\u01b0\u1edbc ti\u00ean.<\/li>\n<li><strong>C\u00e1c \u0111\u1ec1 xu\u1ea5t gi\u00e1 tr\u1ecb m\u01a1 h\u1ed3:<\/strong>Tr\u00e1nh nh\u1eefng ph\u00e1t bi\u1ec3u chung chung nh\u01b0 \u201cch\u1ea5t l\u01b0\u1ee3ng cao\u201d. H\u00e3y c\u1ee5 th\u1ec3 h\u00f3a \u0111i\u1ec1u \u201cch\u1ea5t l\u01b0\u1ee3ng cao\u201d c\u00f3 ngh\u0129a l\u00e0 g\u00ec \u0111\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng.<\/li>\n<li><strong>B\u1ecf qua chi ph\u00ed:<\/strong>D\u1ec5 d\u00e0ng h\u00e0o h\u1ee9ng v\u1edbi doanh thu m\u00e0 qu\u00ean \u0111i chi ph\u00ed. \u0110\u1ea3m b\u1ea3o c\u00e1c con s\u1ed1 th\u1ef1c s\u1ef1 h\u1ee3p l\u00fd.<\/li>\n<li><strong>L\u1eadp k\u1ebf ho\u1ea1ch t\u0129nh:<\/strong>Xem b\u1ea3n \u0111\u1ed3 nh\u01b0 m\u1ed9t t\u00e0i li\u1ec7u cu\u1ed1i c\u00f9ng thay v\u00ec m\u1ed9t c\u00f4ng c\u1ee5 linh ho\u1ea1t. C\u1eadp nh\u1eadt n\u00f3 th\u01b0\u1eddng xuy\u00ean.<\/li>\n<li><strong>Thi\u1ebfu s\u1ef1 th\u1ed1ng nh\u1ea5t:<\/strong>N\u1ebfu \u0111\u1ed9i kh\u00f4ng \u0111\u1ed3ng thu\u1eadn v\u1ec1 b\u1ea3n \u0111\u1ed3, vi\u1ec7c th\u1ef1c hi\u1ec7n s\u1ebd th\u1ea5t b\u1ea1i. \u0110\u1ea3m b\u1ea3o s\u1ef1 \u0111\u1ed3ng thu\u1eadn trong to\u00e0n t\u1ed5 ch\u1ee9c.<\/li>\n<\/ul>\n<h2>C\u00e2u h\u1ecfi th\u01b0\u1eddng g\u1eb7p \u2753<\/h2>\n<h3>T\u00f4i c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng B\u1ea3n \u0111\u1ed3 M\u00f4 h\u00ecnh Kinh doanh cho t\u1ed5 ch\u1ee9c phi l\u1ee3i nhu\u1eadn kh\u00f4ng?<\/h3>\n<p>C\u00f3. C\u00e1c t\u1ed5 ch\u1ee9c phi l\u1ee3i nhu\u1eadn s\u1eed d\u1ee5ng b\u1ea3n \u0111\u1ed3 \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh t\u00e1c \u0111\u1ed9ng x\u00e3 h\u1ed9i, ngu\u1ed3n t\u00e0i tr\u1ee3 v\u00e0 \u0111\u1ed1i t\u01b0\u1ee3ng th\u1ee5 h\u01b0\u1edfng ch\u00ednh. Kh\u1ed1i \u201cD\u00f2ng doanh thu\u201d c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c thay th\u1ebf b\u1eb1ng \u201cNgu\u1ed3n t\u00e0i tr\u1ee3\u201d, bao g\u1ed3m c\u00e1c kho\u1ea3n t\u00e0i tr\u1ee3 v\u00e0 \u0111\u00f3ng g\u00f3p.<\/p>\n<h3>M\u1ea5t bao l\u00e2u \u0111\u1ec3 \u0111i\u1ec1n \u0111\u1ea7y b\u1ea3n \u0111\u1ed3?<\/h3>\n<p>B\u1ea3n nh\u00e1p \u0111\u1ea7u ti\u00ean c\u00f3 th\u1ec3 m\u1ea5t v\u00e0i gi\u1edd. M\u1ed9t bu\u1ed5i l\u00e0m vi\u1ec7c nh\u00f3m c\u00f3 th\u1ec3 m\u1ea5t n\u1eeda ng\u00e0y. Tinh ch\u1ec9nh b\u1ea3n \u0111\u1ed3 d\u1ef1a tr\u00ean ph\u1ea3n h\u1ed3i c\u00f3 th\u1ec3 m\u1ea5t v\u00e0i tu\u1ea7n ho\u1eb7c v\u00e0i th\u00e1ng khi b\u1ea1n thu th\u1eadp d\u1eef li\u1ec7u.<\/p>\n<h3>B\u1ea3n \u0111\u1ed3 ch\u1ec9 d\u00e0nh cho c\u00e1c c\u00f4ng ty kh\u1edfi nghi\u1ec7p sao?<\/h3>\n<p>Kh\u00f4ng. C\u00e1c c\u00f4ng ty \u0111\u00e3 th\u00e0nh l\u1eadp s\u1eed d\u1ee5ng n\u00f3 \u0111\u1ec3 \u0111\u1ed5i m\u1edbi c\u00e1c d\u00f2ng kinh doanh m\u1edbi, ra m\u1eaft s\u1ea3n ph\u1ea9m m\u1edbi ho\u1eb7c t\u00e1i c\u1ea5u tr\u00fac ho\u1ea1t \u0111\u1ed9ng hi\u1ec7n t\u1ea1i. \u0110\u00e2y l\u00e0 c\u00f4ng c\u1ee5 cho b\u1ea5t k\u1ef3 t\u1ed5 ch\u1ee9c n\u00e0o \u0111ang t\u00ecm ki\u1ebfm s\u1ef1 r\u00f5 r\u00e0ng.<\/p>\n<h3>T\u00f4i n\u00ean d\u00f9ng ph\u1ea7n m\u1ec1m n\u00e0o?<\/h3>\n<p>B\u1ea1n kh\u00f4ng c\u1ea7n ph\u1ea7n m\u1ec1m. S\u1ee9c m\u1ea1nh c\u1ee7a b\u1ea3n \u0111\u1ed3 n\u1eb1m \u1edf s\u1ef1 \u0111\u01a1n gi\u1ea3n c\u1ee7a n\u00f3. Nhi\u1ec1u \u0111\u1ed9i s\u1eed d\u1ee5ng b\u1ea3ng tr\u1eafng, gi\u1ea5y d\u00e1n v\u00e0 b\u00fat. C\u00f3 t\u1ed3n t\u1ea1i c\u00f4ng c\u1ee5 k\u1ef9 thu\u1eadt s\u1ed1, nh\u01b0ng quy tr\u00ecnh th\u1ee7 c\u00f4ng th\u01b0\u1eddng kh\u01a1i g\u1ee3i nhi\u1ec1u s\u00e1ng t\u1ea1o v\u00e0 th\u1ea3o lu\u1eadn h\u01a1n.<\/p>\n<h2>Suy ngh\u0129 cu\u1ed1i c\u00f9ng v\u1ec1 l\u1eadp k\u1ebf ho\u1ea1ch chi\u1ebfn l\u01b0\u1ee3c \ud83d\udccc<\/h2>\n<p>B\u1ea3n \u0111\u1ed3 M\u00f4 h\u00ecnh Kinh doanh l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 th\u1ef1c t\u1ebf \u0111\u1ec3 t\u1ed5 ch\u1ee9c suy ngh\u0129. N\u00f3 lo\u1ea1i b\u1ecf ng\u00f4n ng\u1eef chuy\u00ean m\u00f4n trong c\u00e1c t\u00e0i li\u1ec7u chi\u1ebfn l\u01b0\u1ee3c truy\u1ec1n th\u1ed1ng v\u00e0 t\u1eadp trung v\u00e0o c\u01a1 ch\u1ebf t\u1ea1o gi\u00e1 tr\u1ecb. B\u1eb1ng c\u00e1ch h\u1ec7 th\u1ed1ng h\u00f3a t\u1eebng kh\u1ed1i trong s\u1ed1 ch\u00edn kh\u1ed1i, b\u1ea1n s\u1ebd t\u1ea1o ra c\u00e1i nh\u00ecn to\u00e0n di\u1ec7n v\u1ec1 doanh nghi\u1ec7p c\u1ee7a m\u00ecnh.<\/p>\n<p>H\u00e3y nh\u1edb r\u1eb1ng chi\u1ebfn l\u01b0\u1ee3c kh\u00f4ng ch\u1ec9 l\u00e0 v\u1ec1 k\u1ebf ho\u1ea1ch. \u0110\u00f3 l\u00e0 v\u1ec1 vi\u1ec7c th\u1ef1c hi\u1ec7n. B\u1ea3n \u0111\u1ed3 gi\u00fap b\u1ea1n th\u1ed1ng nh\u1ea5t \u0111\u1ed9i nh\u00f3m, nh\u01b0ng c\u00f4ng vi\u1ec7c th\u1ef1c s\u1ef1 di\u1ec5n ra b\u00ean ngo\u00e0i t\u00e0i li\u1ec7u. S\u1eed d\u1ee5ng khung n\u00e0y \u0111\u1ec3 \u0111\u1ecbnh h\u01b0\u1edbng quy\u1ebft \u0111\u1ecbnh, ki\u1ec3m ch\u1ee9ng gi\u1ea3 \u0111\u1ecbnh c\u1ee7a b\u1ea1n v\u00e0 v\u01b0\u1ee3t qua nh\u1eefng ph\u1ee9c t\u1ea1p c\u1ee7a th\u1ecb tr\u01b0\u1eddng. H\u00e3y \u0111\u1ec3 n\u00f3 lu\u00f4n hi\u1ec3n th\u1ecb. H\u00e3y c\u1eadp nh\u1eadt n\u00f3 th\u01b0\u1eddng xuy\u00ean. \u0110\u1ec3 n\u00f3 d\u1eabn d\u1eaft s\u1ef1 ti\u1ebfn tri\u1ec3n c\u1ee7a b\u1ea1n.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>B\u1eaft \u0111\u1ea7u m\u1ed9t d\u1ef1 \u00e1n m\u1edbi ho\u1eb7c tinh ch\u1ec9nh m\u1ed9t d\u1ef1 \u00e1n hi\u1ec7n c\u00f3 th\u01b0\u1eddng b\u1eaft \u0111\u1ea7u b\u1eb1ng m\u1ed9t c\u00e2u h\u1ecfi duy nh\u1ea5t: Th\u1ef1c t\u1ebf th\u00ec \u0111i\u1ec1u n\u00e0y ho\u1ea1t \u0111\u1ed9ng&hellip;<\/p>\n","protected":false},"author":1,"featured_media":3544,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_title":"H\u01b0\u1edbng d\u1eabn B\u1ea3n \u0111\u1ed3 M\u00f4 h\u00ecnh Kinh doanh: Khung chi\u1ebfn l\u01b0\u1ee3c t\u1eebng b\u01b0\u1edbc \ud83d\udcca","_yoast_wpseo_metadesc":"H\u1ecdc c\u00e1ch x\u00e2y d\u1ef1ng B\u1ea3n \u0111\u1ed3 M\u00f4 h\u00ecnh Kinh doanh t\u1eeb \u0111\u1ea7u. Ph\u00e2n t\u00edch chi ti\u1ebft 9 kh\u1ed1i c\u1ea5u th\u00e0nh \u0111\u1ec3 l\u1eadp chi\u1ebfn l\u01b0\u1ee3c hi\u1ec7u qu\u1ea3 v\u00e0 l\u1eadp k\u1ebf ho\u1ea1ch kh\u1edfi nghi\u1ec7p t\u1ed1i gi\u1ea3n.","fifu_image_url":"","fifu_image_alt":"","footnotes":""},"categories":[1],"tags":[103,108],"class_list":["post-3543","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","tag-academic","tag-business-model-canvas"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>H\u01b0\u1edbng d\u1eabn B\u1ea3n \u0111\u1ed3 M\u00f4 h\u00ecnh Kinh doanh: Khung chi\u1ebfn l\u01b0\u1ee3c t\u1eebng b\u01b0\u1edbc \ud83d\udcca<\/title>\n<meta name=\"description\" content=\"H\u1ecdc c\u00e1ch x\u00e2y d\u1ef1ng B\u1ea3n \u0111\u1ed3 M\u00f4 h\u00ecnh Kinh doanh t\u1eeb \u0111\u1ea7u. 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