{"id":3520,"date":"2026-03-31T14:46:33","date_gmt":"2026-03-31T06:46:33","guid":{"rendered":"https:\/\/www.go2posts.com\/vi\/pitch-deck-five-forces-analysis-guide\/"},"modified":"2026-03-31T14:46:33","modified_gmt":"2026-03-31T06:46:33","slug":"pitch-deck-five-forces-analysis-guide","status":"publish","type":"post","link":"https:\/\/www.go2posts.com\/vi\/pitch-deck-five-forces-analysis-guide\/","title":{"rendered":"T\u1ea1i sao B\u1ea3n tr\u00ecnh b\u00e0y S\u00e1ng ki\u1ebfn c\u1ee7a B\u1ea1n C\u1ea7n C\u00f3 Ph\u1ea7n Ph\u00e2n T\u00edch N\u0103m L\u1ef1c L\u01b0\u1ee3ng (V\u00e0 C\u00e1ch Vi\u1ebft N\u00f3)"},"content":{"rendered":"<p>Nh\u00e0 \u0111\u1ea7u t\u01b0 xem h\u00e0ng tr\u0103m b\u1ea3n tr\u00ecnh b\u00e0y s\u00e1ng ki\u1ebfn. Ph\u1ea7n l\u1edbn tr\u00f4ng gi\u1ed1ng nhau. Ch\u00fang h\u1ee9a h\u1eb9n t\u0103ng tr\u01b0\u1edfng, n\u00eau r\u00f5 th\u1ecb tr\u01b0\u1eddng v\u00e0 gi\u1edbi thi\u1ec7u \u0111\u1ed9i ng\u0169. Nh\u01b0ng nh\u1eefng b\u1ea3n n\u00e0o \u0111\u1ec3 l\u1ea1i \u1ea5n t\u01b0\u1ee3ng? Ch\u00fang th\u1ec3 hi\u1ec7n s\u1ef1 hi\u1ec3u bi\u1ebft s\u00e2u s\u1eafc v\u1ec1 th\u1ecb tr\u01b0\u1eddng. Ch\u00fang kh\u00f4ng ch\u1ec9 n\u00f3i \u201cth\u1ecb tr\u01b0\u1eddng r\u1ea5t l\u1edbn\u201d. Ch\u00fang gi\u1ea3i th\u00edch<em>t\u1ea1i sao<\/em> th\u1ecb tr\u01b0\u1eddng l\u1edbn \u0111\u1ebfn th\u1ebf, ai \u0111ang c\u1ea1nh tranh cho n\u00f3, v\u00e0 b\u1ea1n \u0111\u1ecbnh chi\u1ebfn th\u1eafng nh\u01b0 th\u1ebf n\u00e0o m\u00e0 kh\u00f4ng b\u1ecb v\u1ee1 v\u1ee5n trong cu\u1ed9c chi\u1ebfn. \u0110\u00e2y ch\u00ednh l\u00e0 l\u00fac ph\u00e2n t\u00edch N\u0103m L\u1ef1c L\u01b0\u1ee3ng c\u1ee7a Porter ph\u00e1t huy t\u00e1c d\u1ee5ng. \u0110\u00f3 kh\u00f4ng ch\u1ec9 l\u00e0 m\u1ed9t b\u00e0i t\u1eadp trong tr\u01b0\u1eddng kinh doanh. \u0110\u00f3 l\u00e0 nhu c\u1ea7u chi\u1ebfn l\u01b0\u1ee3c thi\u1ebft y\u1ebfu cho vi\u1ec7c huy \u0111\u1ed9ng v\u1ed1n nghi\u00eam t\u00fac.<\/p>\n<p>Nhi\u1ec1u nh\u00e0 s\u00e1ng l\u1eadp b\u1ecf qua ph\u1ea7n n\u00e0y. H\u1ecd cho r\u1eb1ng n\u00f3 thu\u1ed9c v\u1ec1 m\u1ed9t t\u00e0i li\u1ec7u k\u1ebf ho\u1ea1ch kinh doanh \u0111\u01b0\u1ee3c c\u1ea5t k\u1ef9 trong ng\u0103n k\u00e9o. \u0110\u00e2y l\u00e0 sai l\u1ea7m. Khi nh\u00e0 \u0111\u1ea7u t\u01b0 h\u1ecfi v\u1ec1 m\u00f4i tr\u01b0\u1eddng c\u1ea1nh tranh c\u1ee7a b\u1ea1n, th\u1ef1c ra h\u1ecd \u0111ang h\u1ecfi v\u1ec1 r\u1ee7i ro. N\u0103m L\u1ef1c L\u01b0\u1ee3ng \u0111\u1ecbnh l\u01b0\u1ee3ng \u0111\u01b0\u1ee3c r\u1ee7i ro \u0111\u00f3. N\u00f3 bi\u1ebfn nh\u1eefng gi\u1ea3 \u0111\u1ecbnh m\u01a1 h\u1ed3 th\u00e0nh d\u1eef li\u1ec7u c\u00f3 c\u1ea5u tr\u00fac. N\u00f3 cho th\u1ea5y b\u1ea1n hi\u1ec3u r\u00f5 \u0111\u1ecba h\u00ecnh tr\u01b0\u1edbc khi \u0111\u01b0a qu\u00e2n v\u00e0o tr\u1eadn chi\u1ebfn.<\/p>\n<p>Trong h\u01b0\u1edbng d\u1eabn n\u00e0y, ch\u00fang ta s\u1ebd ph\u00e2n t\u00edch r\u00f5 l\u00fd do t\u1ea1i sao ph\u00e2n t\u00edch n\u00e0y c\u1ea7n c\u00f3 trong b\u1ea3n tr\u00ecnh b\u00e0y c\u1ee7a b\u1ea1n, c\u00e1ch c\u1ea5u tr\u00fac n\u00f3 \u0111\u1ec3 r\u00f5 r\u00e0ng, v\u00e0 nh\u1eefng sai l\u1ea7m ph\u1ed5 bi\u1ebfn khi\u1ebfn c\u00e1c nh\u00e0 s\u00e1ng l\u1eadp m\u1ea5t uy t\u00edn. Ch\u00fang ta s\u1ebd \u0111i xa h\u01a1n \u0111\u1ecbnh ngh\u0129a \u0111\u1ec3 \u0111i v\u00e0o \u1ee9ng d\u1ee5ng th\u1ef1c t\u1ebf. H\u00e3y c\u00f9ng xem c\u00e1ch x\u00e2y d\u1ef1ng m\u1ed9t ph\u1ea7n gi\u00fap c\u00e2u chuy\u1ec7n c\u1ee7a b\u1ea1n tr\u1edf n\u00ean thuy\u1ebft ph\u1ee5c h\u01a1n.<\/p>\n<h2>Nh\u00e0 \u0111\u1ea7u t\u01b0 Th\u1ef1c S\u1ef1 \u0110ang T\u00ecm Ki\u1ebfm G\u00ec \ud83e\uddd0<\/h2>\n<p>Tr\u01b0\u1edbc khi \u0111i v\u00e0o c\u00e1c l\u1ef1c l\u01b0\u1ee3ng, ch\u00fang ta c\u1ea7n hi\u1ec3u t\u01b0 duy c\u1ee7a nh\u00e0 \u0111\u1ea7u t\u01b0. H\u1ecd kh\u00f4ng t\u00ecm ki\u1ebfm s\u1ef1 ho\u00e0n h\u1ea3o. H\u1ecd t\u00ecm ki\u1ebfm s\u1ef1 ch\u00e2n th\u00e0nh v\u1ec1 nh\u1eefng th\u00e1ch th\u1ee9c. M\u1ed9t b\u1ea3n tr\u00ecnh b\u00e0y n\u00f3i r\u1eb1ng \u201cch\u00fang t\u00f4i kh\u00f4ng c\u00f3 \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh\u201d th\u01b0\u1eddng l\u00e0 d\u1ea5u hi\u1ec7u c\u1ea3nh b\u00e1o. N\u00f3 cho th\u1ea5y thi\u1ebfu nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng. M\u1ed9t b\u1ea3n tr\u00ecnh b\u00e0y ph\u00e2n t\u00edch r\u00f5 \u0111i\u1ec3m \u00e1p l\u1ef1c c\u1ea1nh tranh th\u1ec3 hi\u1ec7n s\u1ef1 ch\u00edn ch\u1eafn.<\/p>\n<p>Khi b\u1ea1n \u0111\u01b0a ph\u1ea7n N\u0103m L\u1ef1c L\u01b0\u1ee3ng v\u00e0o, b\u1ea1n \u0111ang g\u1eedi \u0111i ba th\u00f4ng \u0111i\u1ec7p:<\/p>\n<ul>\n<li><strong>Nh\u1eadn th\u1ee9c Chi\u1ebfn l\u01b0\u1ee3c:<\/strong> B\u1ea1n hi\u1ec3u r\u00f5 h\u1ec7 sinh th\u00e1i, ch\u1ee9 kh\u00f4ng ch\u1ec9 s\u1ea3n ph\u1ea9m c\u1ee7a m\u00ecnh.<\/li>\n<li><strong>Qu\u1ea3n l\u00fd R\u1ee7i ro:<\/strong> B\u1ea1n \u0111\u00e3 x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c n\u01a1i l\u1ee3i nhu\u1eadn c\u00f3 th\u1ec3 b\u1ecb b\u00f3p m\u00e9o.<\/li>\n<li><strong>T\u1ea7m nh\u00ecn D\u00e0i h\u1ea1n:<\/strong> B\u1ea1n \u0111ang ngh\u0129 \u0111\u1ebfn t\u00ednh b\u1ec1n v\u1eefng, ch\u1ee9 kh\u00f4ng ch\u1ec9 qu\u00fd t\u1edbi.<\/li>\n<\/ul>\n<p>H\u00e3y coi ph\u1ea7n n\u00e0y nh\u01b0 chi\u1ebfn l\u01b0\u1ee3c ph\u00f2ng th\u1ee7 c\u1ee7a b\u1ea1n. N\u00f3 tr\u1ea3 l\u1eddi c\u00e2u h\u1ecfi: \u201cN\u1ebfu b\u1ea1n th\u00e0nh c\u00f4ng, ai s\u1ebd c\u1ed1 ng\u0103n c\u1ea3n b\u1ea1n, v\u00e0 h\u1ecd m\u1ea1nh \u0111\u1ebfn \u0111\u00e2u?\u201d N\u00f3 bi\u1ebfn b\u1ea3n tr\u00ecnh b\u00e0y c\u1ee7a b\u1ea1n t\u1eeb m\u1ed9t gi\u1ea5c m\u01a1 th\u00e0nh m\u1ed9t k\u1ebf ho\u1ea1ch c\u1ee5 th\u1ec3.<\/p>\n<h2>Ph\u00e2n T\u00edch Chi Ti\u1ebft N\u0103m L\u1ef1c L\u01b0\u1ee3ng \ud83d\udee1\ufe0f<\/h2>\n<p>Michael Porter \u0111\u00e3 gi\u1edbi thi\u1ec7u khung n\u00e0y v\u00e0o n\u0103m 1979. N\u00f3 v\u1eabn c\u00f2n ph\u00f9 h\u1ee3p v\u00ec c\u00e1c \u0111\u1ed9ng l\u1ef1c con ng\u01b0\u1eddi trong kinh doanh ch\u01b0a thay \u0111\u1ed5i. C\u00e1c l\u1ef1c l\u01b0\u1ee3ng n\u00e0y mang t\u00ednh c\u1ea5u tr\u00fac. Ch\u00fang quy\u1ebft \u0111\u1ecbnh l\u1ee3i nhu\u1eadn. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 c\u00e1ch b\u1ea1n chuy\u1ec3n ch\u00fang th\u00e0nh n\u1ed9i dung cho b\u1ea3n tr\u00ecnh b\u00e0y s\u00e1ng ki\u1ebfn.<\/p>\n<h3>1. C\u1ea1nh tranh Kh\u1ed1c li\u1ec7t \ud83d\udd25<\/h3>\n<p>\u0110\u00e2y l\u00e0 y\u1ebfu t\u1ed1 r\u00f5 r\u00e0ng nh\u1ea5t. C\u1ea1nh tranh trong l\u0129nh v\u1ef1c c\u1ee7a b\u1ea1n kh\u1ed1c li\u1ec7t \u0111\u1ebfn m\u1ee9c n\u00e0o? Th\u1ecb tr\u01b0\u1eddng c\u00f3 qu\u00e1 \u0111\u00f4ng ng\u01b0\u1eddi tham gia kh\u00f4ng? Chi\u1ebfn tranh gi\u00e1 c\u00f3 ph\u1ed5 bi\u1ebfn kh\u00f4ng? Trong b\u1ea3n tr\u00ecnh b\u00e0y c\u1ee7a b\u1ea1n, \u0111\u1eebng ch\u1ec9 li\u1ec7t k\u00ea \u0111\u1ed1i th\u1ee7. H\u00e3y ph\u00e2n t\u00edch m\u1ee9c \u0111\u1ed9 kh\u1ed1c li\u1ec7t.<\/p>\n<p><strong>Nh\u1eefng g\u00ec c\u1ea7n bao g\u1ed3m:<\/strong><\/p>\n<ul>\n<li>M\u1ee9c \u0111\u1ed9 t\u1eadp trung th\u1ecb tr\u01b0\u1eddng (Th\u1ecb tr\u01b0\u1eddng ph\u00e2n m\u1ea3nh hay b\u1ecb chi ph\u1ed1i b\u1edfi c\u00e1c t\u1eadp \u0111o\u00e0n l\u1edbn?)<\/li>\n<li>T\u1ed1c \u0111\u1ed9 t\u0103ng tr\u01b0\u1edfng (T\u0103ng tr\u01b0\u1edfng nhanh t\u1ea1o ra nhi\u1ec1u kh\u00f4ng gian; t\u0103ng tr\u01b0\u1edfng ch\u1eadm d\u1eabn \u0111\u1ebfn chi\u1ebfn tranh)<\/li>\n<li>R\u00e0o c\u1ea3n r\u00fat lui (Li\u1ec7u \u0111\u1ed1i th\u1ee7 c\u00f3 kh\u00f3 r\u1eddi kh\u1ecfi th\u1ecb tr\u01b0\u1eddng kh\u00f4ng?)<\/li>\n<\/ul>\n<p>N\u1ebfu c\u1ea1nh tranh cao, h\u00e3y gi\u1ea3i th\u00edch s\u1ef1 kh\u00e1c bi\u1ec7t c\u1ee7a b\u1ea1n. N\u1ebfu th\u1ea5p, h\u00e3y gi\u1ea3i th\u00edch l\u00fd do t\u1ea1i sao. S\u1ef1 ch\u00e2n th\u00e0nh \u1edf \u0111\u00e2y s\u1ebd x\u00e2y d\u1ef1ng ni\u1ec1m tin.<\/p>\n<h3>2. Nguy c\u01a1 tham gia m\u1edbi \ud83d\udeaa<\/h3>\n<p>R\u00e0o c\u1ea3n gia nh\u1eadp b\u1ea3o v\u1ec7 l\u1ee3i nhu\u1eadn c\u1ee7a b\u1ea1n. N\u1ebfu b\u1ea5t k\u1ef3 ai c\u0169ng c\u00f3 th\u1ec3 sao ch\u00e9p m\u00f4 h\u00ecnh c\u1ee7a b\u1ea1n ng\u00e0y mai, gi\u00e1 tr\u1ecb doanh nghi\u1ec7p c\u1ee7a b\u1ea1n s\u1ebd b\u1ecb \u1ea3nh h\u01b0\u1edfng. L\u1ef1c l\u01b0\u1ee3ng n\u00e0y \u0111\u1eb7t c\u00e2u h\u1ecfi: Vi\u1ec7c m\u1ed9t ng\u01b0\u1eddi ch\u01a1i m\u1edbi tham gia th\u1ecb tr\u01b0\u1eddng c\u1ee7a b\u1ea1n kh\u00f3 \u0111\u1ebfn m\u1ee9c n\u00e0o?<\/p>\n<p><strong>C\u00e1c y\u1ebfu t\u1ed1 ch\u00ednh c\u1ea7n nh\u1ea5n m\u1ea1nh:<\/strong><\/p>\n<ul>\n<li>Y\u00eau c\u1ea7u v\u1ed1n (B\u1ea1n c\u1ea7n h\u00e0ng tri\u1ec7u \u0111\u00f4 \u0111\u1ec3 b\u1eaft \u0111\u1ea7u?)<\/li>\n<li>R\u00e0o c\u1ea3n ph\u00e1p l\u00fd (C\u00f3 c\u1ea7n gi\u1ea5y ph\u00e9p kh\u00f4ng?)<\/li>\n<li>Ti\u1ebfp c\u1eadn c\u00e1c k\u00eanh ph\u00e2n ph\u1ed1i (Ng\u01b0\u1eddi ch\u01a1i m\u1edbi c\u00f3 th\u1ec3 ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng m\u1ed9t c\u00e1ch d\u1ec5 d\u00e0ng kh\u00f4ng?)<\/li>\n<li>Chi ph\u00ed chuy\u1ec3n \u0111\u1ed5i (Kh\u00e1ch h\u00e0ng c\u00f3 b\u1ecb m\u1eafc k\u1eb9t v\u1edbi b\u1ea1n kh\u00f4ng?)<\/li>\n<\/ul>\n<p>N\u1ebfu b\u1ea1n c\u00f3 r\u00e0o c\u1ea3n cao, h\u00e3y nh\u1ea5n m\u1ea1nh ch\u00fang. N\u1ebfu kh\u00f4ng, h\u00e3y gi\u1ea3i th\u00edch c\u00e1ch b\u1ea1n s\u1ebd x\u00e2y d\u1ef1ng l\u1ee3i th\u1ebf c\u1ea1nh tranh theo th\u1eddi gian. \u0110i\u1ec1u n\u00e0y cho th\u1ea5y b\u1ea1n \u0111ang suy ngh\u0129 v\u1ec1 kh\u1ea3 n\u0103ng b\u1ea3o v\u1ec7 doanh nghi\u1ec7p.<\/p>\n<h3>3. Nguy c\u01a1 thay th\u1ebf \ud83d\udd04<\/h3>\n<p>Nguy c\u01a1 thay th\u1ebf th\u01b0\u1eddng b\u1ecb b\u1ecf qua. N\u00f3 kh\u00f4ng ch\u1ec9 li\u00ean quan \u0111\u1ebfn \u0111\u1ed1i th\u1ee7 tr\u1ef1c ti\u1ebfp m\u00e0 c\u00f2n l\u00e0 c\u00e1c l\u1ef1a ch\u1ecdn thay th\u1ebf. N\u1ebfu b\u1ea1n b\u00e1n c\u00f4ng c\u1ee5 qu\u1ea3n l\u00fd d\u1ef1 \u00e1n, th\u00ec s\u1ea3n ph\u1ea9m thay th\u1ebf kh\u00f4ng ch\u1ec9 l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 kh\u00e1c. \u0110\u00f3 c\u00f3 th\u1ec3 l\u00e0 email, b\u1ea3ng t\u00ednh ho\u1eb7c th\u1eadm ch\u00ed l\u00e0 kh\u00f4ng l\u00e0m g\u00ec c\u1ea3. Nguy c\u01a1 thay th\u1ebf s\u1ebd gi\u1edbi h\u1ea1n kh\u1ea3 n\u0103ng \u0111\u1ecbnh gi\u00e1 c\u1ee7a b\u1ea1n.<\/p>\n<p><strong>C\u00e1ch tr\u00ecnh b\u00e0y nh\u01b0 th\u1ebf n\u00e0o:<\/strong><\/p>\n<ul>\n<li>X\u00e1c \u0111\u1ecbnh c\u00e1c l\u1ef1a ch\u1ecdn thay th\u1ebf kh\u00f4ng r\u00f5 r\u00e0ng.<\/li>\n<li>So s\u00e1nh t\u1ef7 l\u1ec7 gi\u00e1 &#8211; gi\u00e1 tr\u1ecb c\u1ee7a c\u00e1c s\u1ea3n ph\u1ea9m thay th\u1ebf.<\/li>\n<li>Gi\u1ea3i th\u00edch t\u1ea1i sao gi\u1ea3i ph\u00e1p c\u1ee7a b\u1ea1n v\u01b0\u1ee3t tr\u1ed9i h\u01a1n t\u00ecnh tr\u1ea1ng hi\u1ec7n t\u1ea1i.<\/li>\n<\/ul>\n<p>Ph\u1ea7n n\u00e0y gi\u00fap nh\u00e0 \u0111\u1ea7u t\u01b0 hi\u1ec3u r\u00f5 gi\u1edbi h\u1ea1n \u0111\u1ecbnh gi\u00e1 c\u1ee7a b\u1ea1n. N\u1ebfu s\u1ea3n ph\u1ea9m thay th\u1ebf l\u00e0 mi\u1ec5n ph\u00ed (nh\u01b0 b\u1ea3ng t\u00ednh), m\u00f4 h\u00ecnh \u0111\u1ecbnh gi\u00e1 c\u1ee7a b\u1ea1n ph\u1ea3i th\u1ec3 hi\u1ec7n r\u00f5 r\u00e0ng l\u1ee3i th\u1ebf gi\u00e1 tr\u1ecb \u0111\u00f3.<\/p>\n<h3>4. Quy\u1ec1n l\u1ef1c th\u01b0\u01a1ng l\u01b0\u1ee3ng c\u1ee7a nh\u00e0 cung c\u1ea5p \ud83c\udfed<\/h3>\n<p>Ai ki\u1ec3m so\u00e1t chi ph\u00ed c\u1ee7a b\u1ea1n? N\u1ebfu b\u1ea1n ph\u1ee5 thu\u1ed9c v\u00e0o m\u1ed9t nh\u00e0 cung c\u1ea5p duy nh\u1ea5t cho m\u1ed9t th\u00e0nh ph\u1ea7n then ch\u1ed1t, h\u1ecd s\u1ebd n\u1eafm quy\u1ec1n l\u1ef1c. H\u1ecd c\u00f3 th\u1ec3 t\u0103ng gi\u00e1, v\u00e0 l\u1ee3i nhu\u1eadn c\u1ee7a b\u1ea1n s\u1ebd bi\u1ebfn m\u1ea5t. Trong l\u0129nh v\u1ef1c c\u00f4ng ngh\u1ec7, \u0111i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 l\u00e0 h\u1ea1 t\u1ea7ng \u0111\u00e1m m\u00e2y ho\u1eb7c truy c\u1eadp API.<\/p>\n<p><strong>Nh\u1eefng \u0111i\u1ec3m c\u1ea7n \u0111\u1ec1 c\u1eadp:<\/strong><\/p>\n<ul>\n<li>M\u1ee9c \u0111\u1ed9 t\u1eadp trung c\u1ee7a c\u00e1c nh\u00e0 cung c\u1ea5p.<\/li>\n<li>\u0110\u1eb7c th\u00f9 c\u1ee7a \u0111\u1ea7u v\u00e0o t\u1eeb h\u1ecd.<\/li>\n<li>Chi ph\u00ed chuy\u1ec3n \u0111\u1ed5i nh\u00e0 cung c\u1ea5p.<\/li>\n<li>Nguy c\u01a1 t\u00edch h\u1ee3p ng\u01b0\u1ee3c (Nh\u00e0 cung c\u1ea5p c\u00f3 th\u1ec3 tr\u1edf th\u00e0nh \u0111\u1ed1i th\u1ee7 c\u1ee7a b\u1ea1n kh\u00f4ng?)<\/li>\n<\/ul>\n<p>Ch\u1ee9ng minh r\u1eb1ng b\u1ea1n \u0111\u00e3 gi\u1ea3m thi\u1ec3u r\u1ee7i ro t\u1eeb nh\u00e0 cung c\u1ea5p s\u1ebd ch\u1ee9ng t\u1ecf s\u1ef1 ch\u00edn ch\u1eafn trong v\u1eadn h\u00e0nh. Vi\u1ec7c \u0111\u1ec1 c\u1eadp \u0111\u1ebfn c\u00e1c chi\u1ebfn l\u01b0\u1ee3c \u0111a d\u1ea1ng h\u00f3a s\u1ebd t\u0103ng th\u00eam s\u1ee9c n\u1eb7ng cho k\u1ebf ho\u1ea1ch v\u1eadn h\u00e0nh c\u1ee7a b\u1ea1n.<\/p>\n<h3>5. Quy\u1ec1n l\u1ef1c th\u01b0\u01a1ng l\u01b0\u1ee3ng c\u1ee7a ng\u01b0\u1eddi mua \ud83d\udc65<\/h3>\n<p>Ai n\u1eafm quy\u1ec1n l\u1ef1c trong giao d\u1ecbch? N\u1ebfu kh\u00e1ch h\u00e0ng l\u00e0 c\u00e1c doanh nghi\u1ec7p l\u1edbn, h\u1ecd s\u1ebd \u0111\u00f2i gi\u1ea3m gi\u00e1. N\u1ebfu kh\u00e1ch h\u00e0ng l\u00e0 c\u00e1 nh\u00e2n, h\u1ecd s\u1ebd \u00edt c\u00f3 s\u1ee9c m\u1ea1nh h\u01a1n. L\u1ef1c l\u01b0\u1ee3ng n\u00e0y quy\u1ebft \u0111\u1ecbnh chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ecbnh gi\u00e1 v\u00e0 chu k\u1ef3 b\u00e1n h\u00e0ng c\u1ee7a b\u1ea1n.<\/p>\n<p><strong>C\u00e2n nh\u1eafc c\u00e1c y\u1ebfu t\u1ed1 sau:<\/strong><\/p>\n<ul>\n<li>Kh\u1ed1i l\u01b0\u1ee3ng mua (H\u1ecd mua v\u1edbi s\u1ed1 l\u01b0\u1ee3ng nh\u1ecf hay theo l\u00f4 l\u1edbn?)<\/li>\n<li>Kh\u1ea3 n\u0103ng ti\u1ebfp c\u1eadn th\u00f4ng tin (H\u1ecd c\u00f3 bi\u1ebft gi\u00e1 th\u1ecb tr\u01b0\u1eddng kh\u00f4ng?)<\/li>\n<li>Chi ph\u00ed chuy\u1ec3n \u0111\u1ed5i (H\u1ecd c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng r\u1eddi b\u1ecf b\u1ea1n kh\u00f4ng?)<\/li>\n<li>\u0110\u1ed9 nh\u1ea1y gi\u00e1 (H\u1ecd quan t\u00e2m nhi\u1ec1u h\u01a1n \u0111\u1ebfn gi\u00e1 hay ch\u1ea5t l\u01b0\u1ee3ng?)<\/li>\n<\/ul>\n<p>N\u1ebfu quy\u1ec1n l\u1ef1c c\u1ee7a ng\u01b0\u1eddi mua cao, b\u1ea3n tr\u00ecnh b\u00e0y c\u1ee7a b\u1ea1n n\u00ean t\u1eadp trung v\u00e0o s\u1ef1 g\u1eafn k\u1ebft, t\u1ef7 l\u1ec7 gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng v\u00e0 gi\u00e1 tr\u1ecb \u0111\u1ed9c \u0111\u00e1o khi\u1ebfn vi\u1ec7c r\u1eddi b\u1ecf tr\u1edf n\u00ean kh\u00f3 ch\u1ecbu \u0111\u1ed1i v\u1edbi h\u1ecd.<\/p>\n<h2>Thi\u1ebft k\u1ebf slide \u0111\u1ec3 \u0111\u1ea1t hi\u1ec7u \u1ee9ng t\u1ed1i \u0111a \ud83d\udcd0<\/h2>\n<p>L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 \u0111\u01b0a n\u1ed9i dung n\u00e0y v\u00e0o b\u1ea3n tr\u00ecnh b\u00e0y m\u00e0 kh\u00f4ng l\u00e0m cho ng\u01b0\u1eddi \u0111\u1ecdc c\u1ea3m th\u1ea5y qu\u00e1 t\u1ea3i? B\u1ea1n c\u1ea7n m\u1ed9t slide ri\u00eang bi\u1ec7t ho\u1eb7c m\u1ed9t b\u1ed1 c\u1ee5c hai trang. \u0110\u1eebng ch\u00f4n n\u00f3 trong slide &#8216;Quy m\u00f4 th\u1ecb tr\u01b0\u1eddng&#8217;. N\u1ed9i dung n\u00e0y x\u1ee9ng \u0111\u00e1ng \u0111\u01b0\u1ee3c d\u00e0nh m\u1ed9t kh\u00f4ng gian ri\u00eang.<\/p>\n<h3>C\u00e1ch ti\u1ebfp c\u1eadn tr\u1ef1c quan \ud83c\udfa8<\/h3>\n<p>Nh\u00e0 \u0111\u1ea7u t\u01b0 ch\u1ec9 l\u01b0\u1edbt qua. H\u1ecd kh\u00f4ng \u0111\u1ecdc k\u1ef9 trong l\u1ea7n \u0111\u1ea7u ti\u00ean. H\u00e3y s\u1eed d\u1ee5ng h\u00ecnh \u1ea3nh \u0111\u1ec3 truy\u1ec1n \u0111\u1ea1t d\u1eef li\u1ec7u.<\/p>\n<ul>\n<li><strong>Bi\u1ec3u \u0111\u1ed3 nh\u1ec7n:<\/strong>\u0110\u00e1nh gi\u00e1 t\u1eebng l\u1ef1c t\u1eeb 1 \u0111\u1ebfn 10. Nguy c\u01a1 cao = 10. Nguy c\u01a1 th\u1ea5p = 1. \u0110i\u1ec1u n\u00e0y gi\u00fap nh\u1eadn di\u1ec7n ngay l\u1eadp t\u1ee9c n\u01a1i \u00e1p l\u1ef1c \u0111ang t\u1eadp trung.<\/li>\n<li><strong>B\u1ea3n \u0111\u1ed3 nhi\u1ec7t:<\/strong>M\u00e3 h\u00f3a m\u00e0u cho c\u00e1c l\u1ef1c. \u0110\u1ecf cho r\u1ee7i ro cao, Xanh l\u00e1 cho r\u1ee7i ro th\u1ea5p.<\/li>\n<li><strong>Bi\u1ec3u t\u01b0\u1ee3ng:<\/strong>S\u1eed d\u1ee5ng c\u00e1c bi\u1ec3u t\u01b0\u1ee3ng \u0111\u01a1n gi\u1ea3n cho t\u1eebng l\u1ef1c \u0111\u1ec3 h\u1ed7 tr\u1ee3 nh\u1eadn di\u1ec7n.<\/li>\n<\/ul>\n<p>D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t v\u00ed d\u1ee5 v\u1ec1 c\u00e1ch c\u1ea5u tr\u00fac b\u1ea3ng d\u1eef li\u1ec7u cho ph\u1ea7n n\u00e0y:<\/p>\n<table>\n<thead>\n<tr>\n<th>L\u1ef1c l\u01b0\u1ee3ng<\/th>\n<th>M\u1ee9c \u0111\u1ed9 c\u01b0\u1eddng \u0111\u1ed9<\/th>\n<th>Ph\u1ea3n \u1ee9ng chi\u1ebfn l\u01b0\u1ee3c<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>C\u1ea1nh tranh gi\u1eefa c\u00e1c \u0111\u1ed1i th\u1ee7<\/td>\n<td>Cao \ud83d\udd34<\/td>\n<td>T\u1eadp trung v\u00e0o ph\u00e2n kh\u00fac ng\u00e1ch<\/td>\n<\/tr>\n<tr>\n<td>Quy\u1ec1n l\u1ef1c c\u1ee7a nh\u00e0 cung c\u1ea5p<\/td>\n<td>Th\u1ea5p \ud83d\udfe2<\/td>\n<td>Chi\u1ebfn l\u01b0\u1ee3c \u0111a nh\u00e0 cung c\u1ea5p<\/td>\n<\/tr>\n<tr>\n<td>Quy\u1ec1n l\u1ef1c c\u1ee7a ng\u01b0\u1eddi mua<\/td>\n<td>Trung b\u00ecnh \ud83d\udfe1<\/td>\n<td>Chi ph\u00ed chuy\u1ec3n \u0111\u1ed5i cao<\/td>\n<\/tr>\n<tr>\n<td>Nguy c\u01a1 gia nh\u1eadp<\/td>\n<td>Trung b\u00ecnh \ud83d\udfe1<\/td>\n<td>X\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u<\/td>\n<\/tr>\n<tr>\n<td>Thay th\u1ebf<\/td>\n<td>Th\u1ea5p \ud83d\udfe2<\/td>\n<td>S\u00e1ng t\u1ea1o li\u00ean t\u1ee5c<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>\u0110\u1ecbnh d\u1ea1ng b\u1ea3ng n\u00e0y r\u00f5 r\u00e0ng. N\u00f3 gi\u00fap nh\u00e0 \u0111\u1ea7u t\u01b0 nh\u00ecn th\u1ea5y h\u1ed3 s\u01a1 r\u1ee7i ro v\u00e0 chi\u1ebfn l\u01b0\u1ee3c ph\u1ea3n \u1ee9ng c\u1ee7a b\u1ea1n c\u00f9ng m\u1ed9t l\u00fac. \u0110i\u1ec1u n\u00e0y cho th\u1ea5y b\u1ea1n kh\u00f4ng ch\u1ec9 ph\u00e1t hi\u1ec7n v\u1ea5n \u0111\u1ec1 m\u00e0 c\u00f2n gi\u1ea3i quy\u1ebft ch\u00fang.<\/p>\n<h2>Nh\u1eefng sai l\u1ea7m ph\u1ed5 bi\u1ebfn c\u1ea7n tr\u00e1nh \u26a0\ufe0f<\/h2>\n<p>Ngay c\u1ea3 v\u1edbi nh\u1eefng \u00fd \u0111\u1ecbnh t\u1ed1t, c\u00e1c nh\u00e0 s\u00e1ng l\u1eadp th\u01b0\u1eddng l\u00e0m sai ph\u1ea7n n\u00e0y. Nh\u1eefng l\u1ed7i n\u00e0y c\u00f3 th\u1ec3 l\u00e0m suy y\u1ebfu uy t\u00edn m\u00e0 b\u1ea1n \u0111\u00e3 x\u00e2y d\u1ef1ng \u1edf c\u00e1c slide tr\u01b0\u1edbc.<\/p>\n<h3>1. Nh\u1ea7m l\u1eabn gi\u1eefa 5 L\u1ef1c l\u01b0\u1ee3ng v\u1edbi C\u1ea1nh tranh<\/h3>\n<p>M\u1ed9t l\u1ed7i ph\u1ed5 bi\u1ebfn l\u00e0 li\u1ec7t k\u00ea c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh tr\u00ean slide &#8216;5 L\u1ef1c l\u01b0\u1ee3ng&#8217;. \u0110i\u1ec1u n\u00e0y l\u00e0 sai. L\u1ef1c l\u01b0\u1ee3ng &#8216;C\u1ea1nh tranh gi\u1eefa c\u00e1c \u0111\u1ed1i th\u1ee7&#8217; li\u00ean quan \u0111\u1ebfn c\u1ea5u tr\u00fac ng\u00e0nh, ch\u1ee9 kh\u00f4ng ph\u1ea3i danh s\u00e1ch t\u00ean. H\u00e3y d\u00f9ng m\u1ed9t slide ri\u00eang cho ma tr\u1eadn b\u1ed1i c\u1ea3nh c\u1ea1nh tranh. D\u00f9ng 5 L\u1ef1c l\u01b0\u1ee3ng \u0111\u1ec3 ph\u00e2n t\u00edch \u0111\u1ed9ng l\u1ef1c ng\u00e0nh. Vi\u1ec7c tr\u1ed9n l\u1eabn ch\u00fang s\u1ebd g\u00e2y nh\u1ea7m l\u1eabn.<\/p>\n<h3>2. C\u1ed1 g\u1eafng qu\u00e1 m\u1ee9c ho\u1eb7c b\u1ecf qua c\u00e1c m\u1ed1i \u0111e d\u1ecda<\/h3>\n<p>\u0110\u1eebng n\u00f3i r\u1eb1ng &#8216;Kh\u00f4ng c\u00f3 c\u1ea1nh tranh n\u00e0o t\u1ed3n t\u1ea1i.&#8217; Nh\u00e0 \u0111\u1ea7u t\u01b0 bi\u1ebft \u0111i\u1ec1u n\u00e0y l\u00e0 sai. \u0110\u1eebng n\u00f3i r\u1eb1ng &#8216;Th\u1ecb tr\u01b0\u1eddng r\u1ea5t nguy hi\u1ec3m.&#8217; Nh\u00e0 \u0111\u1ea7u t\u01b0 mu\u1ed1n bi\u1ebft b\u1ea1n c\u00f3 th\u1ec3 v\u01b0\u1ee3t qua n\u00f3 nh\u01b0 th\u1ebf n\u00e0o. H\u00e3y tinh t\u1ebf. C\u1ea1nh tranh cao kh\u00f4ng c\u00f3 ngh\u0129a l\u00e0 b\u1ea1n s\u1ebd th\u1ea5t b\u1ea1i. N\u00f3 c\u00f3 ngh\u0129a l\u00e0 b\u1ea1n c\u1ea7n m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c m\u1ea1nh m\u1ebd.<\/p>\n<h3>3. B\u1ecf qua c\u00e1c xu h\u01b0\u1edbng<\/h3>\n<p>N\u0103m l\u1ef1c l\u01b0\u1ee3ng kh\u00f4ng ph\u1ea3i l\u00e0 c\u1ed1 \u0111\u1ecbnh. C\u00f4ng ngh\u1ec7 thay \u0111\u1ed5i ch\u00fang. N\u1ebfu b\u1ea1n b\u1ecf qua c\u00e1ch AI c\u00f3 th\u1ec3 thay \u0111\u1ed5i s\u1ee9c m\u1ea1nh c\u1ee7a nh\u00e0 cung c\u1ea5p ho\u1eb7c s\u1ee9c m\u1ea1nh c\u1ee7a ng\u01b0\u1eddi mua, ph\u00e2n t\u00edch c\u1ee7a b\u1ea1n s\u1ebd tr\u00f4ng l\u1ed7i th\u1eddi. H\u00e3y \u0111\u1ec1 c\u1eadp \u0111\u1ebfn c\u00e1ch c\u00e1c xu h\u01b0\u1edbng b\u00ean ngo\u00e0i \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn nh\u1eefng l\u1ef1c l\u01b0\u1ee3ng n\u00e0y. V\u00ed d\u1ee5, nh\u1eefng thay \u0111\u1ed5i v\u1ec1 quy \u0111\u1ecbnh c\u00f3 th\u1ec3 l\u00e0m t\u0103ng m\u1ed1i \u0111e d\u1ecda t\u1eeb c\u00e1c \u0111\u1ed1i th\u1ee7 m\u1edbi gia nh\u1eadp.<\/p>\n<h3>4. Thi\u1ebfu d\u1eef li\u1ec7u<\/h3>\n<p>\u00dd ki\u1ebfn kh\u00f4ng ph\u1ea3i l\u00e0 b\u1eb1ng ch\u1ee9ng. N\u1ebfu b\u1ea1n cho r\u1eb1ng s\u1ee9c m\u1ea1nh c\u1ee7a nh\u00e0 cung c\u1ea5p l\u00e0 th\u1ea5p, h\u00e3y ch\u1ee9ng minh \u0111i\u1ec1u \u0111\u00f3. N\u00eau r\u00f5 s\u1ed1 l\u01b0\u1ee3ng nh\u00e0 cung c\u1ea5p s\u1eb5n c\u00f3 ho\u1eb7c s\u1ef1 hi\u1ec7n di\u1ec7n c\u1ee7a c\u00e1c gi\u1ea3i ph\u00e1p m\u00e3 ngu\u1ed3n m\u1edf. D\u1eef li\u1ec7u gi\u00fap ph\u00e2n t\u00edch c\u1ee7a b\u1ea1n g\u1eafn ch\u1eb7t v\u1edbi th\u1ef1c t\u1ebf.<\/p>\n<h2>Li\u00ean k\u1ebft v\u1edbi c\u00e1c d\u1ef1 b\u00e1o t\u00e0i ch\u00ednh \ud83d\udcb0<\/h2>\n<p>Ph\u00e2n t\u00edch n\u00e0y k\u1ebft n\u1ed1i nh\u01b0 th\u1ebf n\u00e0o v\u1edbi c\u00e1c con s\u1ed1 c\u1ee7a b\u1ea1n? N\u00f3 ph\u1ea3i v\u1eady. N\u0103m l\u1ef1c l\u01b0\u1ee3ng quy\u1ebft \u0111\u1ecbnh bi\u00ean l\u1ee3i nhu\u1eadn c\u1ee7a b\u1ea1n. N\u1ebfu s\u1ee9c m\u1ea1nh c\u1ee7a nh\u00e0 cung c\u1ea5p cao, chi ph\u00ed h\u00e0ng b\u00e1n ra (COGS) c\u1ee7a b\u1ea1n c\u00f3 th\u1ec3 cao h\u01a1n. N\u1ebfu s\u1ee9c m\u1ea1nh c\u1ee7a ng\u01b0\u1eddi mua cao, kh\u1ea3 n\u0103ng \u0111\u1ecbnh gi\u00e1 c\u1ee7a b\u1ea1n s\u1ebd th\u1ea5p h\u01a1n. M\u00f4 h\u00ecnh t\u00e0i ch\u00ednh c\u1ee7a b\u1ea1n ph\u1ea3i ph\u1ea3n \u00e1nh nh\u1eefng th\u1ef1c t\u1ebf n\u00e0y.<\/p>\n<p>Khi tr\u00ecnh b\u00e0y c\u00e1c b\u00e1o c\u00e1o t\u00e0i ch\u00ednh, h\u00e3y tham chi\u1ebfu \u0111\u1ebfn c\u00e1c l\u1ef1c l\u01b0\u1ee3ng n\u00e0y. &#8216;Ch\u00fang t\u00f4i \u0111\u00e3 x\u00e2y d\u1ef1ng k\u1ecbch b\u1ea3n \u0111\u1ecbnh gi\u00e1 th\u1eadn tr\u1ecdng v\u00ec s\u1ee9c m\u1ea1nh c\u1ee7a ng\u01b0\u1eddi mua cao.&#8217; &#8216;Ch\u00fang t\u00f4i k\u1ef3 v\u1ecdng m\u1edf r\u1ed9ng bi\u00ean l\u1ee3i nhu\u1eadn khi gi\u1ea3m s\u1ef1 ph\u1ee5 thu\u1ed9c v\u00e0o c\u00e1c nh\u00e0 cung c\u1ea5p duy nh\u1ea5t.&#8217; \u0110i\u1ec1u n\u00e0y t\u1ea1o n\u00ean m\u1ed9t c\u00e2u chuy\u1ec7n m\u1ea1ch l\u1ea1c gi\u1eefa ph\u00e2n t\u00edch th\u1ecb tr\u01b0\u1eddng v\u00e0 c\u00e1c con s\u1ed1 t\u00e0i ch\u00ednh.<\/p>\n<p>Nh\u00e0 \u0111\u1ea7u t\u01b0 s\u1ebd ki\u1ec3m tra t\u00ednh nh\u1ea5t qu\u00e1n. N\u1ebfu b\u1ea1n n\u00f3i c\u1ea1nh tranh th\u1ea5p nh\u01b0ng bi\u00ean l\u1ee3i nhu\u1eadn c\u1ee7a b\u1ea1n m\u1ecfng manh, \u0111i\u1ec1u \u0111\u00f3 kh\u00f4ng h\u1ee3p l\u00fd. Ph\u1ea7n N\u0103m l\u1ef1c l\u01b0\u1ee3ng \u0111\u00f3ng vai tr\u00f2 nh\u01b0 m\u1ed9t ki\u1ec3m tra t\u00ednh h\u1ee3p l\u00fd cho c\u00e1c gi\u1ea3 \u0111\u1ecbnh t\u00e0i ch\u00ednh c\u1ee7a b\u1ea1n.<\/p>\n<h2>Khi n\u00e0o n\u00ean b\u1ecf qua ho\u1eb7c \u0111\u01a1n gi\u1ea3n h\u00f3a \ud83d\udd52<\/h2>\n<p>Li\u1ec7u \u0111i\u1ec1u n\u00e0y lu\u00f4n c\u1ea7n thi\u1ebft kh\u00f4ng? Kh\u00f4ng ph\u1ea3i l\u00fac n\u00e0o c\u0169ng v\u1eady. \u0110\u1ed1i v\u1edbi c\u00e1c v\u00f2ng g\u1ecdi v\u1ed1n giai \u0111o\u1ea1n \u0111\u1ea7u, khi s\u1ea3n ph\u1ea9m v\u1eabn \u0111ang \u0111\u01b0\u1ee3c x\u00e1c minh, vi\u1ec7c \u0111i s\u00e2u c\u00f3 th\u1ec3 c\u00f2n qu\u00e1 s\u1edbm. Tuy nhi\u00ean, ngay c\u1ea3 m\u1ed9t phi\u00ean b\u1ea3n \u0111\u01a1n gi\u1ea3n c\u0169ng h\u1eefu \u00edch. N\u1ebfu b\u1ea1n ho\u1ea1t \u0111\u1ed9ng trong ng\u00e0nh b\u1ecb qu\u1ea3n l\u00fd nghi\u00eam ng\u1eb7t, l\u1ef1c l\u01b0\u1ee3ng &#8216;M\u1ed1i \u0111e d\u1ecda t\u1eeb \u0111\u1ed1i th\u1ee7 m\u1edbi gia nh\u1eadp&#8217; l\u00e0 \u0111i\u1ec1u c\u1ea7n nh\u1ea5n m\u1ea1nh. N\u1ebfu b\u1ea1n \u1edf th\u1ecb tr\u01b0\u1eddng h\u00e0ng h\u00f3a, &#8216;C\u1ea1nh tranh gay g\u1eaft&#8217; l\u00e0 y\u1ebfu t\u1ed1 quan tr\u1ecdng nh\u1ea5t.<\/p>\n<p>\u0110i\u1ec1u ch\u1ec9nh m\u1ee9c \u0111\u1ed9 s\u00e2u s\u1eafc t\u00f9y theo giai \u0111o\u1ea1n c\u1ee7a c\u00f4ng ty. \u0110\u1ed1i v\u1edbi Series A tr\u1edf \u0111i, ph\u00e2n t\u00edch n\u00e0y l\u00e0 \u0111i\u1ec1u \u0111\u01b0\u1ee3c k\u1ef3 v\u1ecdng. \u0110\u1ed1i v\u1edbi giai \u0111o\u1ea1n pre-seed, h\u00e3y t\u1eadp trung v\u00e0o r\u1ee7i ro l\u1edbn nh\u1ea5t. Nh\u01b0ng \u0111\u1eebng bao gi\u1edd b\u1ecf qua ph\u1ea7n l\u1eadp lu\u1eadn. B\u1ea1n ph\u1ea3i th\u1ec3 hi\u1ec7n r\u1eb1ng m\u00ecnh hi\u1ec3u r\u00f5 c\u00e1c l\u1ef1c l\u01b0\u1ee3ng n\u00e0y, ngay c\u1ea3 khi b\u1ea1n kh\u00f4ng c\u00f3 slide d\u00e0nh ri\u00eang cho ch\u00fang.<\/p>\n<h2>D\u1ef1 \u0111o\u00e1n c\u00e1c c\u00e2u h\u1ecfi t\u1eeb nh\u00e0 \u0111\u1ea7u t\u01b0 \ud83d\udde3\ufe0f<\/h2>\n<p>Vi\u1ec7c chu\u1ea9n b\u1ecb s\u1eb5n ph\u1ea7n n\u00e0y s\u1ebd thay \u0111\u1ed5i b\u1ea3n ch\u1ea5t c\u1ee7a bu\u1ed5i h\u1ecfi \u0111\u00e1p. Nh\u00e0 \u0111\u1ea7u t\u01b0 s\u1ebd kh\u00f4ng h\u1ecfi &#8216;C\u1ea1nh tranh c\u1ee7a b\u1ea1n l\u00e0 g\u00ec?&#8217;, m\u00e0 h\u1ecd s\u1ebd h\u1ecfi &#8216;B\u1ea1n x\u1eed l\u00fd th\u1ebf n\u00e0o khi c\u00e1c nh\u00e0 cung c\u1ea5p h\u1ee3p nh\u1ea5t?&#8217;, hay &#8216;\u0110i\u1ec1u g\u00ec x\u1ea3y ra n\u1ebfu m\u1ed9t \u0111\u1ed1i th\u1ee7 m\u1edbi gia nh\u1eadp v\u1edbi c\u00f4ng ngh\u1ec7 t\u1ed1t h\u01a1n?&#8217;<\/p>\n<p>Chu\u1ea9n b\u1ecb c\u00e2u tr\u1ea3 l\u1eddi cho t\u1eebng l\u1ef1c l\u01b0\u1ee3ng:<\/p>\n<ul>\n<li><strong>Nh\u00e0 cung c\u1ea5p:<\/strong> &#8216;Ch\u00fang t\u00f4i \u0111ang \u0111a d\u1ea1ng h\u00f3a danh s\u00e1ch nh\u00e0 cung c\u1ea5p \u0111\u1ec3 gi\u1ea3m thi\u1ec3u r\u1ee7i ro.&#8217;\n<li><strong>Ng\u01b0\u1eddi mua:<\/strong> &#8216;C\u00e1c \u0111i\u1ec1u kho\u1ea3n h\u1ee3p \u0111\u1ed3ng c\u1ee7a ch\u00fang t\u00f4i \u0111\u1ea3m b\u1ea3o vi\u1ec7c gia h\u1ea1n h\u00e0ng n\u0103m.&#8217;\n<li><strong>Thay th\u1ebf:<\/strong> &#8216;Ch\u00fang t\u00f4i \u0111ang x\u00e2y d\u1ef1ng c\u00e1c t\u00ednh n\u0103ng khi\u1ebfn vi\u1ec7c chuy\u1ec3n \u0111\u1ed5i tr\u1edf n\u00ean k\u00e9m hi\u1ec7u qu\u1ea3.&#8217;\n<li><strong>Gia nh\u1eadp:<\/strong> &#8216;Hi\u1ec7u \u1ee9ng m\u1ea1ng d\u1eef li\u1ec7u c\u1ee7a ch\u00fang t\u00f4i t\u1ea1o ra r\u00e0o c\u1ea3n.&#8217;\n<li><strong>C\u1ea1nh tranh:<\/strong> &#8216;Ch\u00fang t\u00f4i \u0111ang t\u1eadp trung v\u00e0o c\u00e1c ph\u00e2n kh\u00fac ch\u01b0a \u0111\u01b0\u1ee3c ph\u1ee5c v\u1ee5 \u0111\u1ea7y \u0111\u1ee7.&#8217;\n<\/li>\n<\/li>\n<\/li>\n<\/li>\n<\/li>\n<\/ul>\n<p>Khi b\u1ea1n tr\u1ea3 l\u1eddi nh\u1eefng c\u00e2u h\u1ecfi n\u00e0y m\u1ed9t c\u00e1ch tr\u1ef1c ti\u1ebfp, b\u1ea1n cho th\u1ea5y ph\u00e2n t\u00edch n\u00e0y kh\u00f4ng ch\u1ec9 \u0111\u1ec3 tr\u00ean slide. \u0110\u00f3 l\u00e0 c\u00e1ch b\u1ea1n v\u1eadn h\u00e0nh doanh nghi\u1ec7p.<\/p>\n<h2>H\u00e0nh tr\u00ecnh k\u1ec3 chuy\u1ec7n c\u1ee7a b\u1ea3n tr\u00ecnh b\u00e0y \ud83d\udcd6<\/h2>\n<p>Slide n\u00e0y n\u1eb1m \u1edf \u0111\u00e2u trong d\u00f2ng ch\u1ea3y? Th\u01b0\u1eddng th\u00ec n\u00f3 xu\u1ea5t hi\u1ec7n sau &#8216;Quy m\u00f4 th\u1ecb tr\u01b0\u1eddng&#8217; v\u00e0 tr\u01b0\u1edbc &#8216;M\u00f4 h\u00ecnh kinh doanh&#8217;. N\u00f3 t\u1ea1o c\u1ea7u n\u1ed1i gi\u1eefa &#8216;C\u00f3 m\u1ed9t th\u1ecb tr\u01b0\u1eddng l\u1edbn&#8217; v\u00e0 &#8216;\u0110\u00e2y l\u00e0 c\u00e1ch ch\u00fang t\u00f4i ki\u1ebfm ti\u1ec1n trong th\u1ecb tr\u01b0\u1eddng \u0111\u00f3.&#8217; N\u00f3 cung c\u1ea5p b\u1ed1i c\u1ea3nh cho chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a b\u1ea1n.<\/p>\n<p>Kh\u00f4ng c\u00f3 ph\u1ea7n n\u00e0y, m\u00f4 h\u00ecnh kinh doanh s\u1ebd tr\u00f4ng nh\u01b0 ph\u00e9p m\u00e0u. C\u00f3 n\u00f3, m\u00f4 h\u00ecnh kinh doanh s\u1ebd gi\u1ed1ng nh\u01b0 m\u1ed9t ph\u1ea3n \u1ee9ng c\u00f3 t\u00ednh to\u00e1n tr\u01b0\u1edbc \u0111i\u1ec1u ki\u1ec7n th\u1ecb tr\u01b0\u1eddng. N\u00f3 bi\u1ebfn c\u00e2u chuy\u1ec7n t\u1eeb &#8216;Ch\u00fang t\u00f4i c\u00f3 m\u1ed9t \u00fd t\u01b0\u1edfng tuy\u1ec7t v\u1eddi&#8217; th\u00e0nh &#8216;Ch\u00fang t\u00f4i c\u00f3 m\u1ed9t doanh nghi\u1ec7p kh\u1ea3 thi trong m\u1ed9t m\u00f4i tr\u01b0\u1eddng ph\u1ee9c t\u1ea1p.&#8217;<\/p>\n<h2>Suy ngh\u0129 cu\u1ed1i c\u00f9ng v\u1ec1 t\u00ednh tin c\u1eady \ud83c\udfc6<\/h2>\n<p>Vi\u1ebft ph\u1ea7n N\u0103m L\u1ef1c l\u01b0\u1ee3ng l\u00e0 \u0111i\u1ec1u h\u01a1n c\u1ea3 d\u1eef li\u1ec7u. \u0110\u00f3 l\u00e0 v\u1ec1 s\u1ef1 t\u1ef1 tin. N\u00f3 cho th\u1ea5y b\u1ea1n kh\u00f4ng s\u1ee3 th\u1ecb tr\u01b0\u1eddng. B\u1ea1n \u0111\u00e3 b\u1ea3n \u0111\u1ed3 h\u00f3a n\u00f3. B\u1ea1n bi\u1ebft r\u1ee7i ro. B\u1ea1n c\u00f3 k\u1ebf ho\u1ea1ch.<\/p>\n<p>Nh\u00e0 \u0111\u1ea7u t\u01b0 t\u00e0i tr\u1ee3 cho nh\u1eefng \u0111\u1ed9i ng\u0169 nh\u00ecn r\u00f5 r\u00e0ng. Ph\u1ea7n n\u00e0y l\u00e0 b\u1eb1ng ch\u1ee9ng cho s\u1ef1 r\u00f5 r\u00e0ng \u0111\u00f3. N\u00f3 ch\u1ee9ng minh r\u1eb1ng b\u1ea1n nh\u00ecn nh\u1eadn doanh nghi\u1ec7p nh\u01b0 m\u1ed9t h\u1ec7 th\u1ed1ng c\u00e1c l\u1ef1c l\u01b0\u1ee3ng, ch\u1ee9 kh\u00f4ng ch\u1ec9 l\u00e0 m\u1ed9t s\u1ea3n ph\u1ea9m. N\u00f3 n\u00e2ng t\u1ea7m cu\u1ed9c tr\u00f2 chuy\u1ec7n t\u1eeb t\u00ednh n\u0103ng l\u00ean chi\u1ebfn l\u01b0\u1ee3c.<\/p>\n<p>D\u00e0nh th\u1eddi gian \u0111\u1ec3 l\u00e0m \u0111\u00fang. \u0110\u1eebng sao ch\u00e9p c\u00e1c m\u1eabu chung. Ph\u00e2n t\u00edch th\u1ecb tr\u01b0\u1eddng c\u1ee5 th\u1ec3 c\u1ee7a b\u1ea1n. S\u1eed d\u1ee5ng d\u1eef li\u1ec7u th\u1ef1c t\u1ebf. Trung th\u1ef1c v\u1ec1 c\u00e1c m\u1ed1i \u0111e d\u1ecda. Khi b\u1ea1n l\u00e0m v\u1eady, b\u1ea1n kh\u00f4ng ch\u1ec9 c\u00f3 m\u1ed9t b\u1ea3n thuy\u1ebft tr\u00ecnh t\u1ed1t h\u01a1n. B\u1ea1n x\u00e2y d\u1ef1ng \u0111\u01b0\u1ee3c m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c kinh doanh t\u1ed1t h\u01a1n.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Nh\u00e0 \u0111\u1ea7u t\u01b0 xem h\u00e0ng tr\u0103m b\u1ea3n tr\u00ecnh b\u00e0y s\u00e1ng ki\u1ebfn. Ph\u1ea7n l\u1edbn tr\u00f4ng gi\u1ed1ng nhau. Ch\u00fang h\u1ee9a h\u1eb9n t\u0103ng tr\u01b0\u1edfng, n\u00eau r\u00f5 th\u1ecb tr\u01b0\u1eddng v\u00e0 gi\u1edbi thi\u1ec7u \u0111\u1ed9i ng\u0169.&hellip;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_title":"H\u01b0\u1edbng d\u1eabn Ph\u00e2n t\u00edch N\u0103m L\u1ef1c l\u01b0\u1ee3ng cho B\u1ea3n thuy\u1ebft tr\u00ecnh | Khung chi\u1ebfn l\u01b0\u1ee3c","_yoast_wpseo_metadesc":"H\u1ecdc l\u00fd do v\u00ec sao ph\u1ea7n Ph\u00e2n t\u00edch N\u0103m L\u1ef1c l\u01b0\u1ee3ng l\u00e0 thi\u1ebft y\u1ebfu cho b\u1ea3n thuy\u1ebft tr\u00ecnh c\u1ee7a b\u1ea1n. 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