{"id":3487,"date":"2026-03-26T16:42:22","date_gmt":"2026-03-26T08:42:22","guid":{"rendered":"https:\/\/www.go2posts.com\/vi\/tech-co-founders-economy-of-scale-business-model-canvas\/"},"modified":"2026-03-26T16:42:22","modified_gmt":"2026-03-26T08:42:22","slug":"tech-co-founders-economy-of-scale-business-model-canvas","status":"publish","type":"post","link":"https:\/\/www.go2posts.com\/vi\/tech-co-founders-economy-of-scale-business-model-canvas\/","title":{"rendered":"T\u1ea1i sao 80% c\u00e1c \u0111\u1ed3ng s\u00e1ng l\u1eadp c\u00f4ng ngh\u1ec7 th\u1ea5t b\u1ea1i ph\u1ea7n ‘Kinh t\u1ebf quy m\u00f4’ trong B\u1ea3n \u0111\u1ed3 M\u00f4 h\u00ecnh Kinh doanh c\u1ee7a h\u1ecd"},"content":{"rendered":"

X\u00e2y d\u1ef1ng m\u1ed9t startup c\u00f4ng ngh\u1ec7 l\u00e0 m\u1ed9t b\u00e0i t\u1eadp gi\u1ea3i quy\u1ebft c\u00e1c v\u1ea5n \u0111\u1ec1 ph\u1ee9c t\u1ea1p v\u1edbi ngu\u1ed3n l\u1ef1c h\u1ea1n ch\u1ebf. Nhi\u1ec1u nh\u00e0 s\u00e1ng l\u1eadp t\u1eadp trung m\u1ea1nh v\u00e0o ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m, thu h\u00fat ng\u01b0\u1eddi d\u00f9ng v\u00e0 doanh thu ban \u0111\u1ea7u. Tuy nhi\u00ean, c\u00f3 m\u1ed9t th\u00e0nh ph\u1ea7n c\u1ee5 th\u1ec3 trong B\u1ea3n \u0111\u1ed3 M\u00f4 h\u00ecnh Kinh doanh th\u01b0\u1eddng khi\u1ebfn c\u00e1c \u0111\u1ed9i ng\u0169 c\u00f3 hi\u1ec7u su\u1ea5t cao ch\u1ea1m v\u00e0o m\u1ed9t ng\u01b0\u1ee1ng m\u00e0 h\u1ecd kh\u00f4ng th\u1ec3 v\u01b0\u1ee3t qua. \u0110\u00f3 l\u00e0Kinh t\u1ebf quy m\u00f4<\/strong> ph\u1ea7n.<\/p>\n

Nghi\u00ean c\u1ee9u cho th\u1ea5y kho\u1ea3ng 80% c\u00e1c \u0111\u1ed3ng s\u00e1ng l\u1eadp c\u00f4ng ngh\u1ec7 g\u1eb7p kh\u00f3 kh\u0103n khi m\u00f4 h\u00ecnh h\u00f3a ph\u1ea7n n\u00e0y m\u1ed9t c\u00e1ch ch\u00ednh x\u00e1c. H\u1ecd x\u00e2y d\u1ef1ng \u0111\u01b0\u1ee3c s\u1ea3n ph\u1ea9m ho\u1ea1t \u0111\u1ed9ng, nh\u01b0ng l\u1ea1i kh\u00f4ng th\u1ec3 x\u00e2y d\u1ef1ng \u0111\u01b0\u1ee3c doanh nghi\u1ec7p c\u00f3 th\u1ec3 ph\u00e1t tri\u1ec3n l\u1ee3i nhu\u1eadn \u1edf quy m\u00f4 l\u1edbn. S\u1ef1 th\u1ea5t b\u1ea1i n\u00e0y th\u01b0\u1eddng kh\u00f4ng do thi\u1ebfu k\u1ef9 n\u0103ng k\u1ef9 thu\u1eadt hay t\u1ea7m nh\u00ecn. Thay v\u00e0o \u0111\u00f3, n\u00f3 th\u01b0\u1eddng l\u00e0 do s\u1ef1 b\u1ea5t c\u00e2n x\u1ee9ng c\u1ea5u tr\u00fac trong c\u00e1ch d\u1ef1 b\u00e1o chi ph\u00ed v\u00e0 doanh thu khi c\u00f4ng ty m\u1edf r\u1ed9ng.<\/p>\n

Trong h\u01b0\u1edbng d\u1eabn n\u00e0y, ch\u00fang ta s\u1ebd ph\u00e2n t\u00edch l\u00fd do v\u00ec sao ph\u1ea7n n\u00e0y l\u1ea1i quan tr\u1ecdng \u0111\u1ebfn v\u1eady, nh\u1eefng sai l\u1ea7m ph\u1ed5 bi\u1ebfn n\u1eb1m \u1edf \u0111\u00e2u, v\u00e0 c\u00e1ch c\u1ea5u tr\u00fac c\u00e1c gi\u1ea3 \u0111\u1ecbnh t\u00e0i ch\u00ednh \u0111\u1ec3 h\u1ed7 tr\u1ee3 t\u0103ng tr\u01b0\u1edfng th\u1ef1c s\u1ef1. Ch\u00fang ta s\u1ebd xem x\u00e9t kinh t\u1ebf \u0111\u01a1n v\u1ecb, h\u00e0nh vi chi ph\u00ed v\u00e0 m\u00f4 h\u00ecnh doanh thu m\u00e0 kh\u00f4ng d\u1ef1a v\u00e0o nh\u1eefng l\u1eddi qu\u1ea3ng b\u00e1 hay l\u1eddi khuy\u00ean chung chung.<\/p>\n

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\"Sketch-style<\/figure>\n<\/div>\n

Kinh t\u1ebf quy m\u00f4 c\u00f3 ngh\u0129a l\u00e0 g\u00ec trong BMC? \ud83e\udde9<\/h2>\n

B\u1ea3n \u0111\u1ed3 M\u00f4 h\u00ecnh Kinh doanh l\u00e0 m\u1ed9t m\u1eabu qu\u1ea3n l\u00fd chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ec3 ph\u00e1t tri\u1ec3n c\u00e1c m\u00f4 h\u00ecnh kinh doanh m\u1edbi. N\u00f3 cung c\u1ea5p m\u1ed9t bi\u1ec3u \u0111\u1ed3 tr\u1ef1c quan v\u1edbi c\u00e1c y\u1ebfu t\u1ed1 m\u00f4 t\u1ea3 \u0111\u1ec1 xu\u1ea5t gi\u00e1 tr\u1ecb, c\u01a1 s\u1edf h\u1ea1 t\u1ea7ng, kh\u00e1ch h\u00e0ng v\u00e0 t\u00e0i ch\u00ednh c\u1ee7a m\u1ed9t doanh nghi\u1ec7p. Trong h\u1ea1 t\u1ea7ng t\u00e0i ch\u00ednh, ph\u1ea7nKinh t\u1ebf quy m\u00f4<\/strong>l\u00e0 l\u1ee3i th\u1ebf c\u1ea1nh tranh ph\u00e1t sinh khi chi ph\u00ed tr\u00ean m\u1ed7i \u0111\u01a1n v\u1ecb s\u1ea3n ph\u1ea9m gi\u1ea3m d\u1ea7n khi kh\u1ed1i l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m t\u0103ng l\u00ean.<\/p>\n

\u0110\u1ed1i v\u1edbi m\u1ed9t \u0111\u1ed3ng s\u00e1ng l\u1eadp c\u00f4ng ngh\u1ec7, \u0111i\u1ec1u n\u00e0y th\u01b0\u1eddng b\u1ecb hi\u1ec3u nh\u1ea7m l\u00e0 \u0111\u01a1n gi\u1ea3n ch\u1ec9 l\u00e0 ‘b\u00e1n nhi\u1ec1u h\u01a1n’. Th\u1ef1c t\u1ebf, n\u00f3 li\u00ean quan \u0111\u1ebfn m\u1ed1i quan h\u1ec7 gi\u1eefa Chi ph\u00ed C\u1ed1 \u0111\u1ecbnh v\u00e0 Chi ph\u00ed Bi\u1ebfn \u0111\u1ed9ng c\u1ee7a b\u1ea1n.<\/p>\n

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  • Chi ph\u00ed C\u1ed1 \u0111\u1ecbnh:<\/strong>Chi ph\u00ed kh\u00f4ng thay \u0111\u1ed5i theo m\u1ee9c \u0111\u1ed9 s\u1ea3n xu\u1ea5t (v\u00ed d\u1ee5: l\u01b0\u01a1ng nh\u00e2n vi\u00ean, ti\u1ec1n thu\u00ea m\u1eb7t b\u1eb1ng, thi\u1ebft l\u1eadp c\u01a1 s\u1edf h\u1ea1 t\u1ea7ng).<\/li>\n
  • Chi ph\u00ed Bi\u1ebfn \u0111\u1ed9ng:<\/strong>Chi ph\u00ed thay \u0111\u1ed5i tr\u1ef1c ti\u1ebfp theo s\u1ea3n xu\u1ea5t ho\u1eb7c doanh s\u1ed1 (v\u00ed d\u1ee5: chi ph\u00ed s\u1eed d\u1ee5ng m\u00e1y ch\u1ee7 tr\u00ean m\u1ed7i ng\u01b0\u1eddi d\u00f9ng, ph\u00ed giao d\u1ecbch, v\u00e9 h\u1ed7 tr\u1ee3).<\/li>\n<\/ul>\n

    Khi m\u00f4 h\u00ecnh Kinh t\u1ebf quy m\u00f4 \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng ch\u00ednh x\u00e1c, chi ph\u00ed bi\u00ean \u0111\u1ec3 ph\u1ee5c v\u1ee5 th\u00eam m\u1ed9t kh\u00e1ch h\u00e0ng s\u1ebd gi\u1ea3m \u0111\u00e1ng k\u1ec3 khi quy m\u00f4 kh\u00e1ch h\u00e0ng t\u0103ng l\u00ean. Khi th\u1ea5t b\u1ea1i, c\u00f4ng ty ti\u00eau ti\u1ec1n nhanh h\u01a1n thu l\u1ee3i nhu\u1eadn, b\u1ea5t k\u1ec3 c\u00f3 bao nhi\u00eau ng\u01b0\u1eddi d\u00f9ng m\u1edbi tham gia.<\/p>\n

    Nh\u1eefng sai l\u1ea7m ph\u1ed5 bi\u1ebfn khi m\u00f4 h\u00ecnh h\u00f3a quy m\u00f4 \ud83d\udeab<\/h2>\n

    H\u1ea7u h\u1ebft c\u00e1c th\u1ea5t b\u1ea1i \u1edf ph\u1ea7n n\u00e0y xu\u1ea5t ph\u00e1t t\u1eeb nh\u1eefng gi\u1ea3 \u0111\u1ecbnh l\u1ea1c quan kh\u00f4ng th\u1ec3 ch\u1ecbu \u0111\u01b0\u1ee3c \u00e1p l\u1ef1c. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 nh\u1eefng khu v\u1ef1c c\u1ee5 th\u1ec3 m\u00e0 c\u00e1c nh\u00e0 s\u00e1ng l\u1eadp th\u01b0\u1eddng l\u1ec7ch kh\u1ecfi th\u1ef1c t\u1ebf.<\/p>\n

    1. B\u1ecf qua chi ph\u00ed bi\u00ean h\u1ea1 t\u1ea7ng \ud83d\udcbb<\/h3>\n

    C\u00e1c s\u1ea3n ph\u1ea9m c\u00f4ng ngh\u1ec7 th\u01b0\u1eddng \u0111\u01b0\u1ee3c cho l\u00e0 ‘s\u1ed1 h\u00f3a’, ng\u1ee5 \u00fd r\u1eb1ng chi ph\u00ed ph\u00e2n ph\u1ed1i g\u1ea7n nh\u01b0 b\u1eb1ng kh\u00f4ng. \u0110i\u1ec1u n\u00e0y hi\u1ebfm khi \u0111\u00fang. Khi b\u1ea1n m\u1edf r\u1ed9ng:<\/p>\n

      \n
    • Chi ph\u00ed m\u00e1y ch\u1ee7 kh\u00f4ng duy tr\u00ec tuy\u1ebfn t\u00ednh; ch\u00fang th\u01b0\u1eddng t\u0103ng v\u1ecdt do y\u00eau c\u1ea7u qu\u1ea3n l\u00fd \u0111\u1ed9 tr\u1ec5 v\u00e0 sao l\u01b0u.<\/li>\n
    • \u0110\u1ed9 ph\u1ee9c t\u1ea1p c\u01a1 s\u1edf d\u1eef li\u1ec7u t\u0103ng theo c\u1ea5p s\u1ed1 nh\u00e2n, \u0111\u00f2i h\u1ecfi nhi\u1ec1u th\u1eddi gian k\u1ef9 thu\u1eadt chuy\u00ean bi\u1ec7t \u0111\u1ec3 duy tr\u00ec.<\/li>\n
    • Chi ph\u00ed API b\u00ean th\u1ee9 ba th\u01b0\u1eddng t\u0103ng theo m\u1ee9c \u0111\u1ed9 s\u1eed d\u1ee5ng, t\u1ea1o ra g\u00e1nh n\u1eb7ng chi ph\u00ed bi\u1ebfn \u1ea9n.<\/li>\n<\/ul>\n

      2. D\u01b0\u1edbi \u01b0\u1edbc t\u00ednh Chi ph\u00ed thu h\u00fat kh\u00e1ch h\u00e0ng (CAC) \ud83d\udce2<\/h3>\n

      C\u00e1c nh\u00e0 s\u00e1ng l\u1eadp th\u01b0\u1eddng d\u1ef1 b\u00e1o CAC l\u00e0 h\u1eb1ng s\u1ed1. Tr\u00ean th\u1ef1c t\u1ebf, khi b\u1ea1n b\u00e3o h\u00f2a th\u1ecb tr\u01b0\u1eddng ban \u0111\u1ea7u, chi ph\u00ed thu h\u00fat kh\u00e1ch h\u00e0ng ti\u1ebfp theo s\u1ebd t\u0103ng l\u00ean. M\u00f4 h\u00ecnh Kinh t\u1ebf quy m\u00f4 ph\u1ea3i t\u00ednh \u0111\u1ebfn hi\u1ec7u su\u1ea5t gi\u1ea3m d\u1ea7n c\u1ee7a c\u00e1c k\u00eanh ti\u1ebfp th\u1ecb.<\/p>\n

      3. Gi\u1ea3 \u0111\u1ecbnh h\u1ed7 tr\u1ee3 tuy\u1ebfn t\u00ednh \ud83c\udfa7<\/h3>\n

      M\u1ed9t sai l\u1ea7m ph\u1ed5 bi\u1ebfn l\u00e0 cho r\u1eb1ng chi ph\u00ed h\u1ed7 tr\u1ee3 duy tr\u00ec \u1ed5n \u0111\u1ecbnh ho\u1eb7c t\u0103ng tuy\u1ebfn t\u00ednh theo s\u1ed1 ng\u01b0\u1eddi d\u00f9ng. \u1ede nhi\u1ec1u m\u00f4 h\u00ecnh SaaS, chi ph\u00ed h\u1ed7 tr\u1ee3 t\u0103ng theo c\u1ea5p s\u1ed1 nh\u00e2n n\u1ebfu s\u1ea3n ph\u1ea9m kh\u00f4ng \u0111\u1ee7 v\u1eefng ch\u1eafc. M\u1ed7i l\u1ed7i, m\u1ed7i y\u00eau c\u1ea7u t\u00ednh n\u0103ng v\u00e0 m\u1ed7i v\u1ea5n \u0111\u1ec1 tr\u00eanboarding \u0111\u1ec1u t\u1ed1n ti\u1ec1n \u0111\u1ec3 kh\u1eafc ph\u1ee5c.<\/p>\n

      N\u1ee3 k\u1ef9 thu\u1eadt vs. N\u1ee3 kinh t\u1ebf \u2699\ufe0f<\/h2>\n

      C\u00f3 m\u1ed1i li\u00ean h\u1ec7 tr\u1ef1c ti\u1ebfp gi\u1eefa ch\u1ea5t l\u01b0\u1ee3ng m\u00e3 ngu\u1ed3n v\u00e0 hi\u1ec7u qu\u1ea3 c\u1ee7a kinh t\u1ebf quy m\u00f4. N\u1ee3 k\u1ef9 thu\u1eadt th\u01b0\u1eddng b\u1ecb xem l\u00e0 v\u1ea5n \u0111\u1ec1 l\u1eadp tr\u00ecnh, nh\u01b0ng th\u1ef1c ch\u1ea5t l\u00e0 m\u1ed9t v\u1ea5n \u0111\u1ec1 kinh t\u1ebf.<\/p>\n

      N\u1ebfu ki\u1ebfn tr\u00fac kh\u00f4ng \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng \u0111\u1ec3 m\u1edf r\u1ed9ng quy m\u00f4, m\u1ed7i t\u00ednh n\u0103ng m\u1edbi hay ng\u01b0\u1eddi d\u00f9ng m\u1edbi \u0111\u1ec1u \u0111\u00f2i h\u1ecfi n\u1ed7 l\u1ef1c k\u1ef9 thu\u1eadt qu\u00e1 m\u1ee9c \u0111\u1ec3 duy tr\u00ec. \u0110i\u1ec1u n\u00e0y l\u00e0m t\u0103ng chi ph\u00ed c\u1ed1 \u0111\u1ecbnh c\u1ee7a doanh nghi\u1ec7p. Khi chi ph\u00ed c\u1ed1 \u0111\u1ecbnh cao h\u01a1n chi ph\u00ed bi\u1ebfn \u0111\u1ed9ng, \u0111i\u1ec3m h\u00f2a v\u1ed1n cho quy m\u00f4 tr\u1edf n\u00ean kh\u00f4ng th\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c.<\/p>\n

      Nh\u1eefng c\u00e2n nh\u1eafc ch\u00ednh \u0111\u1ed1i v\u1edbi c\u00e1c \u0111\u1ed3ng s\u00e1ng l\u1eadp k\u1ef9 thu\u1eadt:<\/strong><\/p>\n

        \n
      • T\u00ednh module:<\/strong>B\u1ea1n c\u00f3 th\u1ec3 t\u0103ng dung l\u01b0\u1ee3ng m\u00e0 kh\u00f4ng c\u1ea7n t\u00e1i c\u1ea5u tr\u00fac to\u00e0n b\u1ed9 h\u1ec7 th\u1ed1ng kh\u00f4ng?<\/li>\n
      • T\u1ef1 \u0111\u1ed9ng h\u00f3a:<\/strong>H\u1ec7 th\u1ed1ng c\u00f3 t\u1ef1 ph\u1ee5c h\u1ed3i hay n\u00f3 c\u1ea7n can thi\u1ec7p t\u1eeb con ng\u01b0\u1eddi kh\u00f4ng?<\/li>\n
      • T\u00edch h\u1ee3p:<\/strong>Vi\u1ec7c th\u00eam \u0111\u1ed1i t\u00e1c ho\u1eb7c kh\u00e1ch h\u00e0ng m\u1edbi c\u00f3 y\u00eau c\u1ea7u m\u00e3 t\u00f9y ch\u1ec9nh kh\u00f4ng?<\/li>\n<\/ul>\n

        Khi n\u1ec1n t\u1ea3ng k\u1ef9 thu\u1eadt \u0111\u00f2i h\u1ecfi lao \u0111\u1ed9ng th\u1ee7 c\u00f4ng cho m\u1ed7i \u0111\u01a1n v\u1ecb m\u1edf r\u1ed9ng, ph\u1ea7n Kinh t\u1ebf theo quy m\u00f4 trong b\u1ea3ng canvas c\u1ee7a b\u1ea1n \u0111\u00e3 b\u1ecb h\u1ecfng.<\/p>\n

        Kinh t\u1ebf \u0111\u01a1n v\u1ecb so v\u1edbi Quy m\u00f4 t\u1ed5ng th\u1ec3 \ud83d\udcca<\/h2>\n

        \u0110\u1ec3 hi\u1ec3u t\u1ea1i sao 80% c\u00e1c nh\u00e0 s\u00e1ng l\u1eadp th\u1ea5t b\u1ea1i \u1edf \u0111\u00e2y, ch\u00fang ta ph\u1ea3i ph\u00e2n bi\u1ec7t gi\u1eefaKinh t\u1ebf \u0111\u01a1n v\u1ecb<\/strong> v\u00e0 Quy m\u00f4 t\u1ed5ng th\u1ec3<\/strong>. Kinh t\u1ebf \u0111\u01a1n v\u1ecb xem x\u00e9t l\u1ee3i nhu\u1eadn c\u1ee7a m\u1ed9t kh\u00e1ch h\u00e0ng ho\u1eb7c giao d\u1ecbch duy nh\u1ea5t. Quy m\u00f4 t\u1ed5ng th\u1ec3 xem x\u00e9t t\u1ed5ng l\u1ee3i nhu\u1eadn v\u00e0 l\u1ed7 c\u1ee7a c\u00f4ng ty.<\/p>\n

        Nhi\u1ec1u c\u00f4ng ty th\u1ec3 hi\u1ec7n doanh thu t\u1ed5ng th\u1ec3 kh\u1ecfe m\u1ea1nh trong khi thua l\u1ed7 \u1edf m\u1ed7i \u0111\u01a1n v\u1ecb ri\u00eang l\u1ebb. \u0110\u00e2y l\u00e0 m\u1ed9t v\u1ecb tr\u00ed nguy hi\u1ec3m. B\u1ea1n kh\u00f4ng th\u1ec3 m\u1edf r\u1ed9ng doanh nghi\u1ec7p d\u1ef1a tr\u00ean doanh thu t\u1ed5ng th\u1ec3 n\u1ebfu kinh t\u1ebf \u0111\u01a1n v\u1ecb l\u00e0 \u00e2m.<\/p>\n

        B\u1ea3ng sau \u0111\u00e2y n\u00eau b\u1eadt nh\u1eefng kh\u00e1c bi\u1ec7t quan tr\u1ecdng gi\u1eefa m\u00f4 h\u00ecnh c\u00f3 th\u1ec3 m\u1edf r\u1ed9ng v\u00e0 m\u00f4 h\u00ecnh kh\u00f4ng th\u1ec3 m\u1edf r\u1ed9ng.<\/p>\n\n\n\n\n\n\n\n\n\n
        T\u00ednh n\u0103ng<\/th>\nM\u00f4 h\u00ecnh c\u00f3 th\u1ec3 m\u1edf r\u1ed9ng \u2705<\/th>\nM\u00f4 h\u00ecnh kh\u00f4ng th\u1ec3 m\u1edf r\u1ed9ng \u274c<\/th>\n<\/tr>\n<\/thead>\n
        C\u01a1 c\u1ea5u chi ph\u00ed<\/strong><\/td>\nChi ph\u00ed c\u1ed1 \u0111\u1ecbnh cao, chi ph\u00ed bi\u1ebfn \u0111\u1ed5i th\u1ea5p<\/td>\nChi ph\u00ed bi\u1ebfn \u0111\u1ed5i cao, chi ph\u00ed c\u1ed1 \u0111\u1ecbnh th\u1ea5p<\/td>\n<\/tr>\n
        Xu h\u01b0\u1edbng bi\u00ean l\u1ee3i nhu\u1eadn<\/strong><\/td>\nBi\u00ean l\u1ee3i nhu\u1eadn t\u0103ng theo kh\u1ed1i l\u01b0\u1ee3ng<\/td>\nBi\u00ean l\u1ee3i nhu\u1eadn gi\u1ea3m ho\u1eb7c gi\u1eef \u1ed5n \u0111\u1ecbnh<\/td>\n<\/tr>\n
        T\u1ef7 l\u1ec7 h\u1ed7 tr\u1ee3<\/strong><\/td>\n1:1000 (T\u1ef1 ph\u1ee5c v\u1ee5)<\/td>\n1:10 (Ch\u0103m s\u00f3c cao)<\/td>\n<\/tr>\n
        H\u1ea1 t\u1ea7ng<\/strong><\/td>\nM\u00e2y t\u1ef1 \u0111\u1ed9ng m\u1edf r\u1ed9ng<\/td>\nC\u1ea5p ph\u00e1t th\u1ee7 c\u00f4ng<\/td>\n<\/tr>\n
        \u0110i\u1ec3m h\u00f2a v\u1ed1n<\/strong><\/td>\n\u0110\u1ea1t \u0111\u01b0\u1ee3c \u1edf m\u1ee9c \u0111\u1ed9 trung b\u00ecnh<\/td>\nKh\u00f4ng bao gi\u1edd \u0111\u1ea1t \u0111\u01b0\u1ee3c ho\u1eb7c qu\u00e1 cao<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

        L\u01b0u \u00fd c\u00e1ch m\u00f4 h\u00ecnh kh\u00f4ng m\u1edf r\u1ed9ng \u0111\u01b0\u1ee3c th\u01b0\u1eddng tr\u00f4ng t\u1ed1t h\u01a1n \u1edf giai \u0111o\u1ea1n \u0111\u1ea7u v\u00ec n\u00f3 y\u00eau c\u1ea7u \u00edt v\u1ed1n ban \u0111\u1ea7u h\u01a1n. Tuy nhi\u00ean, n\u00f3 s\u1ebd g\u1eb7p b\u1ebf t\u1eafc khi s\u1ef1 ph\u00e1t tri\u1ec3n \u0111\u00f2i h\u1ecfi nhi\u1ec1u ngu\u1ed3n l\u1ef1c h\u01a1n m\u1ed7i \u0111\u01a1n v\u1ecb so v\u1edbi kh\u1ea3 n\u0103ng h\u1ed7 tr\u1ee3 c\u1ee7a doanh thu.<\/p>\n

        Sai l\u1ea7m trong vi\u1ec7c hi\u1ec3u c\u1ea5u tr\u00fac chi ph\u00ed \ud83d\udcc9<\/h2>\n

        Kh\u1ed1i ‘C\u1ea5u tr\u00fac chi ph\u00ed’ trong S\u01a1 \u0111\u1ed3 M\u00f4 h\u00ecnh Kinh doanh l\u00e0 n\u01a1i m\u00e0 Kinh t\u1ebf Quy m\u00f4 th\u01b0\u1eddng b\u1ecb hi\u1ec3u sai nh\u1ea5t. C\u00e1c nh\u00e0 s\u00e1ng l\u1eadp th\u01b0\u1eddng ph\u00e2n lo\u1ea1i chi ph\u00ed sai c\u00e1ch.<\/p>\n

        1. Xem k\u1ef9 thu\u1eadt nh\u01b0 m\u1ed9t chi ph\u00ed bi\u1ebfn \u0111\u1ed5i<\/h3>\n

        L\u01b0\u01a1ng k\u1ef9 thu\u1eadt th\u01b0\u1eddng l\u00e0 chi ph\u00ed c\u1ed1 \u0111\u1ecbnh. Ch\u00fang kh\u00f4ng thay \u0111\u1ed5i d\u00f9 b\u1ea1n c\u00f3 10 ng\u01b0\u1eddi d\u00f9ng hay 10.000 ng\u01b0\u1eddi d\u00f9ng (tr\u1eeb khi b\u1ea1n tuy\u1ec3n th\u00eam ng\u01b0\u1eddi). N\u1ebfu b\u1ea1n m\u00f4 h\u00ecnh h\u00f3a chi ph\u00ed k\u1ef9 thu\u1eadt nh\u01b0 chi ph\u00ed bi\u1ebfn \u0111\u1ed5i (v\u00ed d\u1ee5: 10 \u0111\u00f4 la m\u1ed7i ng\u01b0\u1eddi d\u00f9ng), c\u00e1c d\u1ef1 b\u00e1o c\u1ee7a b\u1ea1n s\u1ebd sai l\u1ec7ch nghi\u00eam tr\u1ecdng. B\u1ea1n c\u1ea7n nh\u1eadn ra r\u1eb1ng vi\u1ec7c th\u00eam ng\u01b0\u1eddi d\u00f9ng v\u00e0o c\u1ea5u tr\u00fac chi ph\u00ed c\u1ed1 \u0111\u1ecbnh ch\u00ednh l\u00e0 n\u01a1i n\u1eb1m l\u1ee3i \u00edch m\u1edf r\u1ed9ng quy m\u00f4.<\/p>\n

        2. B\u1ecf qua chi ph\u00ed tu\u00e2n th\u1ee7 v\u00e0 ph\u00e1p l\u00fd<\/h3>\n

        Khi doanh nghi\u1ec7p m\u1edf r\u1ed9ng, s\u1ef1 gi\u00e1m s\u00e1t c\u1ee7a c\u01a1 quan qu\u1ea3n l\u00fd t\u0103ng l\u00ean. C\u00e1c lu\u1eadt b\u1ea3o v\u1ec7 d\u1eef li\u1ec7u c\u00e1 nh\u00e2n, tu\u00e2n th\u1ee7 thu\u1ebf v\u00e0 c\u00e1c quy \u0111\u1ecbnh \u0111\u1eb7c th\u00f9 ng\u00e0nh th\u01b0\u1eddng t\u1ea1o ra th\u00eam chi ph\u00ed c\u1ed1 \u0111\u1ecbnh v\u00e0 bi\u1ebfn \u0111\u1ed5i. Nh\u1eefng chi ph\u00ed n\u00e0y th\u01b0\u1eddng b\u1ecb b\u1ecf qua trong giai \u0111o\u1ea1n \u0111\u1ea7u l\u1eadp k\u1ebf ho\u1ea1ch nh\u01b0ng sau n\u00e0y tr\u1edf th\u00e0nh g\u00e1nh n\u1eb7ng l\u1edbn \u0111\u1ed1i v\u1edbi kinh t\u1ebf quy m\u00f4.<\/p>\n

        3. Chi ph\u00ed chu k\u1ef3 b\u00e1n h\u00e0ng ‘\u1ea9n gi\u1ea5u’<\/h3>\n

        \u0110\u1ed1i v\u1edbi c\u00f4ng ngh\u1ec7 B2B, \u0111\u1ed9 d\u00e0i chu k\u1ef3 b\u00e1n h\u00e0ng \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn d\u00f2ng ti\u1ec1n. N\u1ebfu b\u1ea1n b\u00e1n m\u1ed9t s\u1ea3n ph\u1ea9m m\u1ea5t 12 th\u00e1ng \u0111\u1ec3 ho\u00e0n t\u1ea5t, chi ph\u00ed bi\u1ebfn \u0111\u1ed5i c\u1ee7a b\u1ea1n (ph\u00ed hoa h\u1ed3ng b\u00e1n h\u00e0ng, \u0111i l\u1ea1i, tr\u00ecnh di\u1ec5n) s\u1ebd t\u1eadp trung \u1edf \u0111\u1ea7u, nh\u01b0ng doanh thu l\u1ea1i b\u1ecb d\u1ed3n v\u1ec1 cu\u1ed1i. \u0110i\u1ec1u n\u00e0y t\u1ea1o ra kho\u1ea3ng tr\u1ed1ng thanh kho\u1ea3n l\u00e0m \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn kh\u1ea3 n\u0103ng m\u1edf r\u1ed9ng.<\/p>\n

        M\u00f4 h\u00ecnh doanh thu kh\u00f4ng th\u1ec3 m\u1edf r\u1ed9ng \ud83d\udcc8<\/h2>\n

        Kh\u00f4ng ph\u1ea3i m\u1ecdi m\u00f4 h\u00ecnh doanh thu \u0111\u1ec1u nh\u01b0 nhau khi n\u00f3i \u0111\u1ebfn Kinh t\u1ebf Quy m\u00f4. M\u1ed9t s\u1ed1 m\u00f4 h\u00ecnh v\u1ed1n d\u0129 h\u1ea1n ch\u1ebf ti\u1ec1m n\u0103ng t\u0103ng tr\u01b0\u1edfng do c\u1ea5u tr\u00fac gi\u00e1 c\u1ee7a ch\u00fang.<\/p>\n

        1. \u0110\u1ecbnh gi\u00e1 theo th\u1eddi gian (theo gi\u1edd)<\/h3>\n

        T\u00ednh ph\u00ed theo gi\u1edd s\u1ebd gi\u1edbi h\u1ea1n doanh thu c\u1ee7a b\u1ea1n \u1edf m\u1ee9c s\u1ed1 gi\u1edd c\u00f3 s\u1eb5n. \u0110\u00e2y l\u00e0 \u0111i\u1ec1u tr\u00e1i ng\u01b0\u1ee3c ho\u00e0n to\u00e0n v\u1edbi Kinh t\u1ebf Quy m\u00f4. B\u1ea1n kh\u00f4ng th\u1ec3 m\u1edf r\u1ed9ng doanh thu m\u00e0 kh\u00f4ng m\u1edf r\u1ed9ng lao \u0111\u1ed9ng, \u0111i\u1ec1u n\u00e0y t\u1ed1n k\u00e9m.<\/p>\n

        2. Gi\u1ea5y ph\u00e9p theo ch\u1ed7 ng\u1ed3i m\u00e0 kh\u00f4ng c\u00f3 c\u1ea5p \u0111\u1ed9<\/h3>\n

        M\u1eb7c d\u00f9 ph\u1ed5 bi\u1ebfn, \u0111\u1ecbnh gi\u00e1 ph\u1eb3ng theo ch\u1ed7 ng\u1ed3i c\u00f3 th\u1ec3 gi\u1edbi h\u1ea1n l\u1ee3i nhu\u1eadn. M\u1ed9t m\u00f4 h\u00ecnh t\u1ed1t h\u01a1n bao g\u1ed3m \u0111\u1ecbnh gi\u00e1 theo c\u1ea5p \u0111\u1ed9 s\u1eed d\u1ee5ng ho\u1eb7c \u0111\u1ecbnh gi\u00e1 d\u1ef1a tr\u00ean gi\u00e1 tr\u1ecb, gi\u00fap thu \u0111\u01b0\u1ee3c nhi\u1ec1u gi\u00e1 tr\u1ecb h\u01a1n khi kh\u00e1ch h\u00e0ng t\u1eadn d\u1ee5ng s\u1ea3n ph\u1ea9m nhi\u1ec1u h\u01a1n. \u0110i\u1ec1u n\u00e0y gi\u00fap doanh thu c\u1ee7a b\u1ea1n \u0111\u1ed3ng b\u1ed9 v\u1edbi th\u00e0nh c\u00f4ng c\u1ee7a h\u1ecd, t\u1ea1o ra v\u00f2ng ph\u1ea3n h\u1ed3i t\u00edch c\u1ef1c.<\/p>\n

        3. Ph\u00ed m\u1ed9t l\u1ea7n<\/h3>\n

        Doanh thu t\u1eeb ph\u00ed m\u1ed9t l\u1ea7n kh\u00f4ng t\u00e1i di\u1ec5n. \u0110\u1ec3 duy tr\u00ec t\u0103ng tr\u01b0\u1edfng, b\u1ea1n c\u1ea7n c\u00f3 doanh thu \u0111\u1ecbnh k\u1ef3 \u0111\u1ec3 b\u00f9 \u0111\u1eafp chi ph\u00ed c\u1ed1 \u0111\u1ecbnh v\u1ec1 c\u01a1 s\u1edf h\u1ea1 t\u1ea7ng v\u00e0 nh\u00e2n s\u1ef1. D\u1ef1a v\u00e0o ph\u00ed m\u1ed9t l\u1ea7n bu\u1ed9c b\u1ea1n ph\u1ea3i li\u00ean t\u1ee5c kh\u1edfi \u0111\u1ed9ng l\u1ea1i chu k\u1ef3 thu h\u00fat kh\u00e1ch h\u00e0ng.<\/p>\n

        S\u1eeda ch\u1eefa c\u00e1ch ti\u1ebfp c\u1eadn: Ph\u00e2n t\u00edch t\u1eebng b\u01b0\u1edbc \ud83d\udee0\ufe0f<\/h2>\n

        L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 s\u1eeda ph\u1ea7n Kinh t\u1ebf Quy m\u00f4 n\u1ebfu m\u00f4 h\u00ecnh hi\u1ec7n t\u1ea1i c\u1ee7a b\u1ea1n c\u00f3 v\u1ea5n \u0111\u1ec1? B\u1ea1n c\u1ea7n ki\u1ec3m tra l\u1ea1i c\u00e1c gi\u1ea3 \u0111\u1ecbnh m\u1ed9t c\u00e1ch nghi\u00eam ng\u1eb7t.<\/p>\n

        B\u01b0\u1edbc 1: T\u00ednh to\u00e1n chi ph\u00ed bi\u00ean th\u1ef1c s\u1ef1<\/h3>\n

        X\u00e1c \u0111\u1ecbnh ch\u00ednh x\u00e1c chi ph\u00ed \u0111\u1ec3 ph\u1ee5c v\u1ee5 th\u00eam m\u1ed9t kh\u00e1ch h\u00e0ng. Bao g\u1ed3m:<\/p>\n

          \n
        • M\u00e1y ch\u1ee7 v\u00e0 b\u0103ng th\u00f4ng<\/li>\n
        • Ph\u00ed giao d\u1ecbch<\/li>\n
        • Th\u1eddi gian h\u1ed7 tr\u1ee3 kh\u00e1ch h\u00e0ng<\/li>\n
        • Chi ph\u00ed \u0111\u1ecbnh danh ti\u1ebfp th\u1ecb<\/li>\n<\/ul>\n

          N\u1ebfu con s\u1ed1 n\u00e0y cao h\u01a1n doanh thu tr\u00ean m\u1ed7i ng\u01b0\u1eddi d\u00f9ng, b\u1ea1n \u0111ang g\u1eb7p v\u1ea5n \u0111\u1ec1 l\u1ee3i nhu\u1eadn \u00e2m, v\u00e0 vi\u1ec7c m\u1edf r\u1ed9ng s\u1ebd l\u00e0m t\u00ecnh tr\u1ea1ng n\u00e0y t\u1ed3i t\u1ec7 h\u01a1n.<\/p>\n

          B\u01b0\u1edbc 2: Ki\u1ec3m tra chi ph\u00ed c\u1ed1 \u0111\u1ecbnh d\u01b0\u1edbi \u00e1p l\u1ef1c<\/h3>\n

          H\u00e3y t\u1ef1 h\u1ecfi b\u1ea3n th\u00e2n: \u0110i\u1ec1u g\u00ec s\u1ebd x\u1ea3y ra n\u1ebfu ch\u00fang ta nh\u00e2n \u0111\u00f4i c\u01a1 s\u1edf ng\u01b0\u1eddi d\u00f9ng c\u1ee7a m\u00ecnh v\u00e0o ng\u00e0y mai? Nh\u1eefng chi ph\u00ed c\u1ed1 \u0111\u1ecbnh n\u00e0o s\u1ebd tr\u1edf th\u00e0nh chi ph\u00ed bi\u1ebfn \u0111\u1ed5i? V\u00ed d\u1ee5, n\u1ebfu b\u1ea1n c\u1ea7n nh\u00e2n \u0111\u00f4i dung l\u01b0\u1ee3ng m\u00e1y ch\u1ee7, b\u1ea1n c\u00f3 c\u1ea7n thu\u00ea th\u00eam k\u1ef9 s\u01b0 DevOps kh\u00f4ng? N\u1ebfu c\u00f3, chi ph\u00ed c\u1ed1 \u0111\u1ecbnh c\u1ee7a b\u1ea1n th\u1ef1c t\u1ebf l\u00e0 bi\u1ebfn \u0111\u1ed5i \u1edf ng\u01b0\u1ee1ng \u0111\u00f3.<\/p>\n

          B\u01b0\u1edbc 3: Ph\u00e2n t\u00edch t\u00e1c \u0111\u1ed9ng c\u1ee7a t\u1ef7 l\u1ec7 kh\u00e1ch h\u00e0ng r\u1eddi b\u1ecf<\/h3>\n

          Kinh t\u1ebf quy m\u00f4 ph\u1ee5 thu\u1ed9c v\u00e0o vi\u1ec7c gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng. N\u1ebfu t\u1ef7 l\u1ec7 kh\u00e1ch h\u00e0ng r\u1eddi b\u1ecf cao, b\u1ea1n s\u1ebd li\u00ean t\u1ee5c ph\u1ea3i x\u00e2y d\u1ef1ng l\u1ea1i c\u01a1 s\u1edf ch\u1ec9 \u0111\u1ec3 \u0111\u1ee9ng y\u00ean. T\u1ef7 l\u1ec7 r\u1eddi b\u1ecf cao s\u1ebd v\u00f4 hi\u1ec7u h\u00f3a l\u1ee3i \u00edch c\u1ee7a quy m\u00f4 v\u00ec b\u1ea1n \u0111ang chi ph\u00ed thu h\u00fat kh\u00e1ch h\u00e0ng cho nh\u1eefng ng\u01b0\u1eddi r\u1eddi \u0111i nhanh ch\u00f3ng.<\/p>\n

          B\u01b0\u1edbc 4: T\u1ed1i \u01b0u h\u00f3a c\u01a1 ch\u1ebf cung c\u1ea5p<\/h3>\n

          B\u1ea1n c\u00f3 th\u1ec3 t\u1ef1 \u0111\u1ed9ng h\u00f3a vi\u1ec7c cung c\u1ea5p gi\u00e1 tr\u1ecb kh\u00f4ng? C\u00e0ng lo\u1ea1i b\u1ecf \u0111\u01b0\u1ee3c c\u00e1c \u0111i\u1ec3m ti\u1ebfp x\u00fac con ng\u01b0\u1eddi kh\u1ecfi quy tr\u00ecnh cung c\u1ea5p, quy m\u00f4 s\u1ebd c\u00e0ng t\u1ed1t h\u01a1n. H\u00e3y t\u1eadp trung v\u00e0o vi\u1ec7c \u0111\u0103ng k\u00fd t\u1ef1 ph\u1ee5c v\u1ee5, h\u00f3a \u0111\u01a1n t\u1ef1 \u0111\u1ed9ng v\u00e0 c\u00e1c c\u00f4ng c\u1ee5 h\u1ed7 tr\u1ee3 \u0111\u01b0\u1ee3c \u0111i\u1ec1u khi\u1ec3n b\u1edfi tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o.<\/p>\n

          Vai tr\u00f2 c\u1ee7a hi\u1ec7u \u1ee9ng m\u1ea1ng l\u01b0\u1edbi \ud83c\udf10<\/h2>\n

          M\u1eb7c d\u00f9 kh\u00f4ng ph\u1ea3i l\u00fac n\u00e0o c\u0169ng xu\u1ea5t hi\u1ec7n, hi\u1ec7u \u1ee9ng m\u1ea1ng l\u01b0\u1edbi c\u00f3 th\u1ec3 c\u1ea3i thi\u1ec7n \u0111\u00e1ng k\u1ec3 kinh t\u1ebf quy m\u00f4. \u0110i\u1ec1u n\u00e0y x\u1ea3y ra khi s\u1ea3n ph\u1ea9m tr\u1edf n\u00ean c\u00f3 gi\u00e1 tr\u1ecb h\u01a1n khi c\u00e0ng nhi\u1ec1u ng\u01b0\u1eddi s\u1eed d\u1ee5ng n\u00f3.<\/p>\n

            \n
          • Hi\u1ec7u \u1ee9ng m\u1ea1ng l\u01b0\u1edbi tr\u1ef1c ti\u1ebfp:<\/strong>Ng\u01b0\u1eddi d\u00f9ng m\u1eddi ng\u01b0\u1eddi d\u00f9ng kh\u00e1c (v\u00ed d\u1ee5: \u1ee9ng d\u1ee5ng tin nh\u1eafn).<\/li>\n
          • Hi\u1ec7u \u1ee9ng m\u1ea1ng l\u01b0\u1edbi gi\u00e1n ti\u1ebfp:<\/strong>Nhi\u1ec1u ng\u01b0\u1eddi d\u00f9ng h\u01a1n thu h\u00fat th\u00eam \u0111\u1ed1i t\u00e1c (v\u00ed d\u1ee5: c\u00e1c s\u00e0n th\u01b0\u01a1ng m\u1ea1i).<\/li>\n<\/ul>\n

            Khi hi\u1ec7u \u1ee9ng m\u1ea1ng l\u01b0\u1edbi ho\u1ea1t \u0111\u1ed9ng, chi ph\u00ed thu h\u00fat kh\u00e1ch h\u00e0ng th\u01b0\u1eddng gi\u1ea3m d\u1ea7n khi m\u1ea1ng l\u01b0\u1edbi ph\u00e1t tri\u1ec3n. \u0110\u00e2y l\u00e0 m\u1ed9t \u0111\u1ed9ng l\u1ef1c m\u1ea1nh m\u1ebd cho ph\u1ea7n kinh t\u1ebf quy m\u00f4. Tuy nhi\u00ean, ph\u1ee5 thu\u1ed9c v\u00e0o \u0111i\u1ec1u n\u00e0y m\u00e0 kh\u00f4ng c\u00f3 n\u1ec1n t\u1ea3ng kinh t\u1ebf \u0111\u01a1n v\u1ecb v\u1eefng ch\u1eafc l\u00e0 r\u1ea5t r\u1ee7i ro.<\/p>\n

            Hi\u1ec7u qu\u1ea3 v\u1eadn h\u00e0nh nh\u01b0 m\u1ed9t c\u00f4ng c\u1ee5 \u0111i\u1ec1u ch\u1ec9nh \u2699\ufe0f<\/h2>\n

            Hi\u1ec7u qu\u1ea3 l\u00e0 \u0111\u1ed9ng c\u01a1 c\u1ee7a quy m\u00f4. N\u1ebfu ho\u1ea1t \u0111\u1ed9ng c\u1ee7a b\u1ea1n mang t\u00ednh th\u1ee7 c\u00f4ng, b\u1ea1n s\u1ebd kh\u00f4ng th\u1ec3 m\u1edf r\u1ed9ng. B\u1ea1n ph\u1ea3i \u0111\u1ea7u t\u01b0 v\u00e0o hi\u1ec7u qu\u1ea3 v\u1eadn h\u00e0nh t\u1eeb s\u1edbm.<\/p>\n

              \n
            • T\u00e0i li\u1ec7u quy tr\u00ecnh:<\/strong>N\u1ebfu m\u1ed9t quy tr\u00ecnh ch\u1ec9 t\u1ed3n t\u1ea1i trong \u0111\u1ea7u ai \u0111\u00f3, th\u00ec n\u00f3 kh\u00f4ng th\u1ec3 m\u1edf r\u1ed9ng.<\/li>\n
            • C\u00f4ng c\u1ee5:<\/strong>S\u1eed d\u1ee5ng c\u00e1c c\u00f4ng c\u1ee5 ti\u00eau chu\u1ea9n \u0111\u1ec3 qu\u1ea3n l\u00fd lu\u1ed3ng c\u00f4ng vi\u1ec7c thay v\u00ec x\u00e2y d\u1ef1ng c\u00e1c c\u00f4ng c\u1ee5 t\u00f9y ch\u1ec9nh cho t\u1eebng nhi\u1ec7m v\u1ee5.<\/li>\n
            • T\u00ednh minh b\u1ea1ch d\u1eef li\u1ec7u:<\/strong>B\u1ea1n kh\u00f4ng th\u1ec3 c\u1ea3i thi\u1ec7n \u0111i\u1ec1u g\u00ec m\u00e0 b\u1ea1n kh\u00f4ng \u0111o l\u01b0\u1eddng. \u0110\u1ea3m b\u1ea3o ph\u00e2n t\u00edch c\u1ee7a b\u1ea1n theo d\u00f5i c\u00e1c chi ph\u00ed v\u00e0 doanh thu c\u1ee5 th\u1ec3 \u0111\u01b0\u1ee3c n\u00eau \u1edf tr\u00ean.<\/li>\n<\/ul>\n

              C\u00e1c t\u00ecnh hu\u1ed1ng th\u1ea5t b\u1ea1i trong th\u1ef1c t\u1ebf \ud83d\uded1<\/h2>\n

              H\u00e3y xem x\u00e9t m\u1ed9t n\u1ec1n t\u1ea3ng k\u1ebft n\u1ed1i c\u00e1c freelancer v\u1edbi kh\u00e1ch h\u00e0ng. Ban \u0111\u1ea7u, ng\u01b0\u1eddi s\u00e1ng l\u1eadp t\u1ef1 \u0111\u1ed9ng gh\u00e9p n\u1ed1i t\u1eebng c\u00f4ng vi\u1ec7c. Doanh thu tr\u00f4ng r\u1ea5t t\u1ed1t. Tuy nhi\u00ean, khi kh\u1ed1i l\u01b0\u1ee3ng c\u00f4ng vi\u1ec7c t\u0103ng l\u00ean, vi\u1ec7c gh\u00e9p n\u1ed1i th\u1ee7 c\u00f4ng tr\u1edf th\u00e0nh \u0111i\u1ec3m ngh\u1ebdn. Chi ph\u00ed m\u1ed7i giao d\u1ecbch b\u00f9ng n\u1ed5 v\u00ec th\u1eddi gian c\u1ee7a ng\u01b0\u1eddi s\u00e1ng l\u1eadp l\u00e0 h\u1eefu h\u1ea1n. Kinh t\u1ebf quy m\u00f4 th\u1ea5t b\u1ea1i v\u00ec chi ph\u00ed c\u1ed1 \u0111\u1ecbnh (th\u1eddi gian c\u1ee7a ng\u01b0\u1eddi s\u00e1ng l\u1eadp) qu\u00e1 cao so v\u1edbi doanh thu bi\u1ebfn \u0111\u1ed5i.<\/p>\n

              H\u00e3y xem x\u00e9t m\u1ed9t c\u00f4ng ty ph\u1ea7n m\u1ec1m t\u00ednh ph\u00ed d\u1ef1a tr\u00ean dung l\u01b0\u1ee3ng d\u1eef li\u1ec7u. Khi ng\u01b0\u1eddi d\u00f9ng l\u01b0u tr\u1eef nhi\u1ec1u d\u1eef li\u1ec7u h\u01a1n, c\u00f4ng ty ph\u1ea3i tr\u1ea3 nhi\u1ec1u h\u01a1n cho l\u01b0u tr\u1eef. N\u1ebfu chi ph\u00ed l\u01b0u tr\u1eef t\u0103ng nhanh h\u01a1n ph\u00ed \u0111\u0103ng k\u00fd, bi\u00ean l\u1ee3i nhu\u1eadn s\u1ebd thu h\u1eb9p khi c\u00f4ng ty ph\u00e1t tri\u1ec3n. \u0110\u00e2y l\u00e0 m\u1ed9t b\u1eaby m\u1edf r\u1ed9ng kinh \u0111i\u1ec3n.<\/p>\n

              G\u1ee3i \u00fd chi\u1ebfn l\u01b0\u1ee3c cho c\u00e1c \u0111\u1ed3ng s\u00e1ng l\u1eadp \ud83e\udd1d<\/h2>\n

              \u0110\u1ec3 v\u01b0\u1ee3t qua nh\u1eefng th\u00e1ch th\u1ee9c n\u00e0y, c\u00e1c \u0111\u1ed3ng s\u00e1ng l\u1eadp c\u1ea7n th\u1ed1ng nh\u1ea5t quan \u0111i\u1ec3m k\u1ef9 thu\u1eadt v\u00e0 kinh doanh c\u1ee7a m\u00ecnh.<\/p>\n

                \n
              1. Th\u1ed1ng nh\u1ea5t v\u1ec1 ch\u1ec9 s\u1ed1:<\/strong>\u0110\u1ea3m b\u1ea3o CTO v\u00e0 CEO th\u1ed1ng nh\u1ea5t v\u1ec1 \u0111\u1ecbnh ngh\u0129a v\u1ec1 l\u1ee3i nhu\u1eadn v\u00e0 quy m\u00f4.<\/li>\n
              2. Xem x\u00e9t h\u00e0ng qu\u00fd:<\/strong>Xem l\u1ea1i B\u1ea3n \u0111\u1ed3 M\u00f4 h\u00ecnh Kinh doanh m\u1ed7i qu\u00fd. \u0110i\u1ec1u ki\u1ec7n th\u1ecb tr\u01b0\u1eddng thay \u0111\u1ed5i, v\u00e0 c\u1ea5u tr\u00fac chi ph\u00ed c\u0169ng thay \u0111\u1ed5i theo.<\/li>\n
              3. T\u1eadp trung v\u00e0o gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng:<\/strong>Gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng s\u1ebd r\u1ebb h\u01a1n so v\u1edbi vi\u1ec7c t\u00ecm ki\u1ebfm kh\u00e1ch h\u00e0ng m\u1edbi. \u01afu ti\u00ean gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng \u0111\u1ec3 c\u1ea3i thi\u1ec7n hi\u1ec7u qu\u1ea3 kinh doanh theo \u0111\u01a1n v\u1ecb.<\/li>\n
              4. X\u00e2y d\u1ef1ng v\u00ec t\u1ef1 \u0111\u1ed9ng h\u00f3a:<\/strong>M\u1ed7i quy tr\u00ecnh th\u1ee7 c\u00f4ng \u0111\u01b0\u1ee3c x\u00e1c \u0111\u1ecbnh \u0111\u1ec1u l\u00e0 r\u00e0o c\u1ea3n cho s\u1ef1 m\u1edf r\u1ed9ng. Lo\u1ea1i b\u1ecf n\u00f3.<\/li>\n<\/ol>\n

                Suy ngh\u0129 cu\u1ed1i c\u00f9ng v\u1ec1 t\u0103ng tr\u01b0\u1edfng b\u1ec1n v\u1eefng \ud83d\udca1<\/h2>\n

                X\u00e2y d\u1ef1ng m\u1ed9t c\u00f4ng ty c\u00f4ng ngh\u1ec7 l\u00e0 m\u1ed9t cu\u1ed9c \u0111ua marathon, ch\u1ee9 kh\u00f4ng ph\u1ea3i cu\u1ed9c \u0111ua n\u01b0\u1edbc r\u00fat. Chi\u1ebfn l\u01b0\u1ee3c Kinh t\u1ebf quy m\u00f4 l\u00e0 \u0111i\u1ec3m \u0111\u1ebfn cu\u1ed1i c\u00f9ng. N\u00f3 quy\u1ebft \u0111\u1ecbnh li\u1ec7u c\u00f4ng ty c\u00f3 v\u01b0\u1ee3t qua giai \u0111o\u1ea1n t\u0103ng tr\u01b0\u1edfng hay s\u1ee5p \u0111\u1ed5 d\u01b0\u1edbi ch\u00ednh tr\u1ecdng l\u01b0\u1ee3ng c\u1ee7a ch\u00ednh n\u00f3 hay kh\u00f4ng.<\/p>\n

                B\u1eb1ng c\u00e1ch hi\u1ec3u r\u00f5 m\u1ed1i quan h\u1ec7 gi\u1eefa chi ph\u00ed c\u1ed1 \u0111\u1ecbnh v\u00e0 chi ph\u00ed bi\u1ebfn \u0111\u1ed5i, tr\u00e1nh c\u00e1c b\u1eaby m\u00f4 h\u00ecnh ph\u1ed5 bi\u1ebfn, v\u00e0 \u01b0u ti\u00ean t\u1ef1 \u0111\u1ed9ng h\u00f3a c\u0169ng nh\u01b0 hi\u1ec7u qu\u1ea3 kinh doanh theo \u0111\u01a1n v\u1ecb, c\u00e1c \u0111\u1ed3ng s\u00e1ng l\u1eadp c\u00f3 th\u1ec3 tr\u00e1nh \u0111\u01b0\u1ee3c t\u1ef7 l\u1ec7 th\u1ea5t b\u1ea1i 80%. \u0110i\u1ec1u n\u00e0y \u0111\u00f2i h\u1ecfi s\u1ef1 k\u1ef7 lu\u1eadt v\u00e0 s\u1eb5n s\u00e0ng \u0111\u01b0a ra nh\u1eefng quy\u1ebft \u0111\u1ecbnh kh\u00f3 kh\u0103n v\u1ec1 gi\u00e1 c\u1ea3, c\u1ea5u tr\u00fac chi ph\u00ed v\u00e0 hi\u1ec7u qu\u1ea3 ho\u1ea1t \u0111\u1ed9ng.<\/p>\n

                M\u1ee5c ti\u00eau kh\u00f4ng ch\u1ec9 l\u00e0 t\u0103ng tr\u01b0\u1edfng, m\u00e0 l\u00e0 t\u0103ng tr\u01b0\u1edfng c\u00f3 l\u1ee3i nhu\u1eadn. Khi c\u00e1c con s\u1ed1 ho\u1ea1t \u0111\u1ed9ng hi\u1ec7u qu\u1ea3 \u1edf quy m\u00f4 l\u1edbn, doanh nghi\u1ec7p s\u1ebd tr\u1edf n\u00ean b\u1ec1n v\u1eefng, c\u00f3 gi\u00e1 tr\u1ecb v\u00e0 ph\u00e1t tri\u1ec3n l\u00e2u d\u00e0i. \u0110\u00e2y ch\u00ednh l\u00e0 th\u01b0\u1edbc \u0111o th\u1ef1c s\u1ef1 v\u1ec1 th\u00e0nh c\u00f4ng trong ng\u00e0nh c\u00f4ng ngh\u1ec7.<\/p>\n","protected":false},"excerpt":{"rendered":"

                X\u00e2y d\u1ef1ng m\u1ed9t startup c\u00f4ng ngh\u1ec7 l\u00e0 m\u1ed9t b\u00e0i t\u1eadp gi\u1ea3i quy\u1ebft c\u00e1c v\u1ea5n \u0111\u1ec1 ph\u1ee9c t\u1ea1p v\u1edbi ngu\u1ed3n l\u1ef1c h\u1ea1n ch\u1ebf. Nhi\u1ec1u nh\u00e0 s\u00e1ng l\u1eadp t\u1eadp trung m\u1ea1nh v\u00e0o…<\/p>\n","protected":false},"author":1,"featured_media":3488,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_title":"T\u1ea1i sao c\u00e1c \u0111\u1ed3ng s\u00e1ng l\u1eadp c\u00f4ng ngh\u1ec7 l\u1ea1i th\u1ea5t b\u1ea1i v\u1ec1 Kinh t\u1ebf quy m\u00f4 trong BMC","_yoast_wpseo_metadesc":"Kh\u00e1m ph\u00e1 l\u00fd do v\u00ec sao ph\u1ea7n l\u1edbn c\u00e1c \u0111\u1ed3ng s\u00e1ng l\u1eadp c\u00f4ng ngh\u1ec7 g\u1eb7p kh\u00f3 kh\u0103n v\u1edbi Kinh t\u1ebf quy m\u00f4 trong B\u1ea3n \u0111\u1ed3 M\u00f4 h\u00ecnh Kinh doanh c\u1ee7a h\u1ecd. H\u1ecdc c\u00e1ch c\u1ea3i thi\u1ec7n hi\u1ec7u qu\u1ea3 kinh doanh theo \u0111\u01a1n v\u1ecb v\u00e0 c\u00e1c gi\u1ea3i ph\u00e1p m\u1edf r\u1ed9ng quy m\u00f4.","fifu_image_url":"","fifu_image_alt":"","footnotes":""},"categories":[1],"tags":[103,108],"class_list":["post-3487","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","tag-academic","tag-business-model-canvas"],"yoast_head":"\nT\u1ea1i sao c\u00e1c \u0111\u1ed3ng s\u00e1ng l\u1eadp c\u00f4ng ngh\u1ec7 l\u1ea1i th\u1ea5t b\u1ea1i v\u1ec1 Kinh t\u1ebf quy m\u00f4 trong BMC<\/title>\n<meta name=\"description\" content=\"Kh\u00e1m ph\u00e1 l\u00fd do v\u00ec sao ph\u1ea7n l\u1edbn c\u00e1c \u0111\u1ed3ng s\u00e1ng l\u1eadp c\u00f4ng ngh\u1ec7 g\u1eb7p kh\u00f3 kh\u0103n v\u1edbi Kinh t\u1ebf quy m\u00f4 trong B\u1ea3n \u0111\u1ed3 M\u00f4 h\u00ecnh Kinh doanh c\u1ee7a h\u1ecd. 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