{"id":3460,"date":"2026-03-26T14:48:48","date_gmt":"2026-03-26T06:48:48","guid":{"rendered":"https:\/\/www.go2posts.com\/vi\/business-model-canvas-pivot-market-feedback\/"},"modified":"2026-03-26T14:48:48","modified_gmt":"2026-03-26T06:48:48","slug":"business-model-canvas-pivot-market-feedback","status":"publish","type":"post","link":"https:\/\/www.go2posts.com\/vi\/business-model-canvas-pivot-market-feedback\/","title":{"rendered":"\u0110i\u1ec3m T\u00e1i \u0110\u1ecbnh H\u01b0\u1edbng: V\u1ebd L\u1ea1i B\u1ea3n \u0110\u1ed3 M\u00f4 H\u00ecnh Kinh Doanh C\u1ee7a B\u1ea1n Khi Ph\u1ea3n H\u1ed3i Th\u1ecb Tr\u01b0\u1eddng \u0110\u1ebfn"},"content":{"rendered":"<p>Trong b\u1ed1i c\u1ea3nh n\u0103ng \u0111\u1ed9ng c\u1ee7a kh\u1edfi nghi\u1ec7p, k\u1ebf ho\u1ea1ch ban \u0111\u1ea7u hi\u1ebfm khi l\u00e0 \u0111i\u1ec3m \u0111\u1ebfn cu\u1ed1i c\u00f9ng. Th\u1ecb tr\u01b0\u1eddng thay \u0111\u1ed5i, s\u1edf th\u00edch kh\u00e1ch h\u00e0ng ti\u1ebfn h\u00f3a, v\u00e0 \u0111\u1ed1i th\u1ee7 xu\u1ea5t hi\u1ec7n m\u1ed9t c\u00e1ch b\u1ea5t ng\u1edd. \u0110\u1ed1i v\u1edbi nh\u1eefng ng\u01b0\u1eddi s\u00e1ng l\u1eadp v\u00e0 nh\u00e0 chi\u1ebfn l\u01b0\u1ee3c, kh\u1ea3 n\u0103ng th\u00edch \u1ee9ng kh\u00f4ng ch\u1ec9 l\u00e0 m\u1ed9t k\u1ef9 n\u0103ng m\u1ec1m; \u0111\u00f3 l\u00e0 ph\u01b0\u01a1ng th\u1ee9c sinh t\u1ed3n. B\u1ea3n \u0111\u1ed3 M\u00f4 h\u00ecnh Kinh doanh (BMC) \u0111\u00f3ng vai tr\u00f2 l\u00e0 b\u1ea3n \u0111\u1ed3 chi\u1ebfn l\u01b0\u1ee3c cho h\u00e0nh tr\u00ecnh n\u00e0y, nh\u01b0ng th\u01b0\u1eddng v\u1eabn \u0111\u1ee9ng y\u00ean tr\u00ean gi\u1ea5y d\u00f9 th\u1ecb tr\u01b0\u1eddng \u0111\u00e3 thay \u0111\u1ed5i. Khi ph\u1ea3n h\u1ed3i th\u1ecb tr\u01b0\u1eddng xu\u1ea5t hi\u1ec7n, n\u00f3 b\u00e1o hi\u1ec7u m\u1ed9t th\u1eddi \u0111i\u1ec3m then ch\u1ed1t \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 \u0111i\u1ec3m t\u00e1i \u0111\u1ecbnh h\u01b0\u1edbng. Qu\u00e1 tr\u00ecnh n\u00e0y bao g\u1ed3m vi\u1ec7c suy ngh\u0129 l\u1ea1i c\u0103n b\u1ea3n v\u1ec1 c\u00e1ch t\u1ea1o ra, cung c\u1ea5p v\u00e0 thu h\u00fat gi\u00e1 tr\u1ecb, m\u00e0 kh\u00f4ng l\u00e0m m\u1ea5t \u0111i t\u1ea7m nh\u00ecn c\u1ed1t l\u00f5i c\u1ee7a t\u1ed5 ch\u1ee9c.<\/p>\n<p>H\u01b0\u1edbng d\u1eabn n\u00e0y kh\u00e1m ph\u00e1 c\u01a1 ch\u1ebf t\u00e1i \u0111\u1ecbnh h\u01b0\u1edbng b\u1eb1ng c\u00e1ch s\u1eed d\u1ee5ng B\u1ea3n \u0111\u1ed3 M\u00f4 h\u00ecnh Kinh doanh. Ch\u00fang ta s\u1ebd xem x\u00e9t c\u00e1ch di\u1ec5n gi\u1ea3i ph\u1ea3n h\u1ed3i, x\u00e1c \u0111\u1ecbnh c\u00e1c th\u00e0nh ph\u1ea7n n\u00e0o c\u1ee7a b\u1ea3n \u0111\u1ed3 c\u1ea7n \u0111i\u1ec1u ch\u1ec9nh, v\u00e0 th\u1ef1c hi\u1ec7n m\u1ed9t b\u01b0\u1edbc chuy\u1ec3n chi\u1ebfn l\u01b0\u1ee3c ph\u00f9 h\u1ee3p v\u1edbi th\u1ef1c t\u1ebf thay v\u00ec gi\u1ea3 \u0111\u1ecbnh.<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img alt=\"Line art infographic illustrating how to pivot your Business Model Canvas when market feedback hits, featuring the 9 building blocks, feedback signal types (quantitative metrics, qualitative insights, behavioral patterns), 5 strategic pivot types (customer segment, value proposition, technology, platform, business architecture), and a 4-step execution framework (hypothesize, visualize, test, measure) for agile business adaptation\" decoding=\"async\" src=\"https:\/\/www.go2posts.com\/wp-content\/uploads\/2026\/03\/business-model-canvas-pivot-strategy-infographic-line-art.jpg\"\/><\/figure>\n<\/div>\n<h2>Nh\u1eadn Di\u1ec7n D\u1ea5u Hi\u1ec7u: Gi\u1ea3i M\u00e3 Ph\u1ea3n H\u1ed3i Th\u1ecb Tr\u01b0\u1eddng \ud83d\udce1<\/h2>\n<p>Ph\u1ea3n h\u1ed3i th\u01b0\u1eddng m\u01a1 h\u1ed3. N\u00f3 c\u00f3 th\u1ec3 \u0111\u1ebfn d\u01b0\u1edbi d\u1ea1ng khi\u1ebfu n\u1ea1i tr\u1ef1c ti\u1ebfp, s\u1ee5t gi\u1ea3m doanh s\u1ed1 ho\u1eb7c t\u1ef7 l\u1ec7 kh\u00e1ch h\u00e0ng r\u1eddi b\u1ecf \u00e2m th\u1ea7m. B\u1ecf qua nh\u1eefng d\u1ea5u hi\u1ec7u n\u00e0y d\u1eabn \u0111\u1ebfn suy tho\u00e1i ch\u1eadm r\u00e3i, trong khi hi\u1ec3u sai ch\u00fang c\u00f3 th\u1ec3 d\u1eabn \u0111\u1ebfn vi\u1ec7c t\u00e1i c\u1ea5u tr\u00fac kh\u00f4ng c\u1ea7n thi\u1ebft. \u0110\u1ec3 t\u00e1i \u0111\u1ecbnh h\u01b0\u1edbng hi\u1ec7u qu\u1ea3, c\u1ea7n ph\u00e2n bi\u1ec7t r\u00f5 gi\u1eefa ti\u1ebfng \u1ed3n v\u00e0 d\u1eef li\u1ec7u c\u00f3 th\u1ec3 h\u00e0nh \u0111\u1ed9ng.<\/p>\n<ul>\n<li><strong>Ch\u1ec9 s\u1ed1 \u0110\u1ecbnh L\u01b0\u1ee3ng:<\/strong> \u0110\u00e2y l\u00e0 nh\u1eefng con s\u1ed1 c\u1ee5 th\u1ec3 th\u1ec3 hi\u1ec7n hi\u1ec7u su\u1ea5t. H\u00e3y t\u00ecm ki\u1ebfm t\u1ef7 l\u1ec7 gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng gi\u1ea3m d\u1ea7n, chi ph\u00ed thu h\u00fat kh\u00e1ch h\u00e0ng t\u0103ng l\u00ean, ho\u1eb7c doanh thu \u0111\u1ecbnh k\u1ef3 h\u00e0ng th\u00e1ng b\u1ecb \u0111\u00ecnh tr\u1ec7.<\/li>\n<li><strong>Th\u00f4ng tin Ch\u1ea5t L\u01b0\u1ee3ng:<\/strong> Ch\u00fang \u0111\u1ebfn t\u1eeb nh\u1eefng cu\u1ed9c tr\u00f2 chuy\u1ec7n tr\u1ef1c ti\u1ebfp. \u0110i\u1ec3m NPS ti\u00eau c\u1ef1c, c\u00e1c y\u00eau c\u1ea7u t\u00ednh n\u0103ng c\u1ee5 th\u1ec3 b\u1ecb b\u1ecf qua, ho\u1eb7c nh\u1eefng nh\u1eadn x\u00e9t v\u1ec1 \u0111\u1ed9 nh\u1ea1y c\u1ea3m v\u1edbi gi\u00e1 c\u1ea3 cung c\u1ea5p b\u1ed1i c\u1ea3nh cho c\u00e1c con s\u1ed1.<\/li>\n<li><strong>M\u1eabu H\u00e0nh Vi:<\/strong> C\u00e1ch kh\u00e1ch h\u00e0ng th\u1ef1c s\u1ef1 s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m th\u01b0\u1eddng kh\u00e1c v\u1edbi c\u00e1ch h\u1ecd n\u00f3i m\u00ecnh s\u1eed d\u1ee5ng. S\u1ef1 tham gia th\u1ea5p tr\u00ean c\u00e1c t\u00ednh n\u0103ng c\u1ed1t l\u00f5i cho th\u1ea5y s\u1ef1 kh\u00f4ng ph\u00f9 h\u1ee3p gi\u1eefa \u0111\u1ec1 xu\u1ea5t gi\u00e1 tr\u1ecb v\u00e0 nhu c\u1ea7u ng\u01b0\u1eddi d\u00f9ng.<\/li>\n<\/ul>\n<p>Khi nh\u1eefng d\u1ea5u hi\u1ec7u n\u00e0y h\u1ed9i t\u1ee5, ch\u00fang ch\u1ec9 ra m\u1ed9t kh\u1ed1i c\u1ee5 th\u1ec3 trong B\u1ea3n \u0111\u1ed3 M\u00f4 h\u00ecnh Kinh doanh \u0111\u00e3 kh\u00f4ng t\u1ea1o \u0111\u01b0\u1ee3c ti\u1ebfng vang. M\u1ee5c ti\u00eau kh\u00f4ng ph\u1ea3i l\u00e0 v\u1ee9t b\u1ecf to\u00e0n b\u1ed9 chi\u1ebfn l\u01b0\u1ee3c, m\u00e0 l\u00e0 \u0111i\u1ec1u ch\u1ec9nh l\u1ea1i nh\u1eefng kh\u1ed1i x\u00e2y d\u1ef1ng c\u1ee5 th\u1ec3 \u0111ang g\u00e2y ra s\u1ef1 b\u1ea5t c\u1eadp.<\/p>\n<h2>C\u1ea5u Tr\u00fac C\u1ee7a M\u1ed9t \u0110i\u1ec3m T\u00e1i \u0110\u1ecbnh H\u01b0\u1edbng: Kh\u1ed1i N\u00e0o C\u1ea7n V\u1ebd L\u1ea1i? \ud83e\uddf1<\/h2>\n<p>B\u1ea3n \u0111\u1ed3 M\u00f4 h\u00ecnh Kinh doanh g\u1ed3m ch\u00edn kh\u1ed1i x\u00e2y d\u1ef1ng. M\u1ed9t \u0111i\u1ec3m t\u00e1i \u0111\u1ecbnh h\u01b0\u1edbng th\u01b0\u1eddng \u1ea3nh h\u01b0\u1edfng s\u00e2u s\u1eafc \u0111\u1ebfn m\u1ed9t ho\u1eb7c hai kh\u1ed1i n\u00e0y, trong khi c\u00e1c kh\u1ed1i kh\u00e1c c\u00f3 th\u1ec3 v\u1eabn \u1ed5n \u0111\u1ecbnh. Hi\u1ec3u r\u00f5 t\u00e1c \u0111\u1ed9ng c\u1ee5 th\u1ec3 l\u00ean t\u1eebng kh\u1ed1i gi\u00fap ng\u0103n ng\u1eeba hi\u1ec7n t\u01b0\u1ee3ng m\u1edf r\u1ed9ng ph\u1ea1m vi kh\u00f4ng c\u1ea7n thi\u1ebft trong qu\u00e1 tr\u00ecnh thay \u0111\u1ed5i chi\u1ebfn l\u01b0\u1ee3c.<\/p>\n<h3>1. Nh\u00f3m Kh\u00e1ch H\u00e0ng \ud83d\udc65<\/h3>\n<p>Ph\u1ea3n h\u1ed3i th\u01b0\u1eddng cho th\u1ea5y nh\u00f3m kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau ban \u0111\u1ea7u kh\u00f4ng ph\u1ea3i l\u00e0 nh\u00f3m s\u1eb5n s\u00e0ng tr\u1ea3 ti\u1ec1n cho gi\u1ea3i ph\u00e1p. M\u1ed9t \u0111i\u1ec3m t\u00e1i \u0111\u1ecbnh h\u01b0\u1edbng \u1edf \u0111\u00e2y c\u00f3 ngh\u0129a l\u00e0 chuy\u1ec3n h\u01b0\u1edbng t\u1eadp trung sang m\u1ed9t nh\u00f3m nh\u00e2n kh\u1ea9u h\u1ecdc ho\u1eb7c ph\u00e2n kh\u00fac th\u1ecb tr\u01b0\u1eddng kh\u00e1c.<\/p>\n<ul>\n<li><strong>D\u1ea5u hi\u1ec7u Kh\u00f4ng Ph\u00f9 H\u1ee3p:<\/strong> L\u00f2ng quan t\u00e2m cao nh\u01b0ng t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i b\u1eb1ng kh\u00f4ng t\u1eeb nh\u00f3m ban \u0111\u1ea7u.<\/li>\n<li><strong>S\u1ef1 Thay \u0110\u1ed5i:<\/strong> Chuy\u1ec3n t\u1eeb m\u00f4 h\u00ecnh B2C sang B2B, ho\u1eb7c nh\u1eafm \u0111\u1ebfn ng\u01b0\u1eddi ti\u00ean phong thay v\u00ec th\u1ecb tr\u01b0\u1eddng \u0111\u1ea1i ch\u00fang.<\/li>\n<li><strong>T\u00e1c \u0110\u1ed9ng:<\/strong> Y\u00eau c\u1ea7u thay \u0111\u1ed5i c\u00e1c k\u00eanh, \u0111\u1ec1 xu\u1ea5t gi\u00e1 tr\u1ecb v\u00e0 d\u00f2ng doanh thu \u0111\u1ec3 ph\u00f9 h\u1ee3p v\u1edbi h\u00e0nh vi mua h\u00e0ng c\u1ee7a nh\u00f3m m\u1edbi.<\/li>\n<\/ul>\n<h3>2. \u0110\u1ec1 Xu\u1ea5t Gi\u00e1 Tr\u1ecb \ud83d\udc8e<\/h3>\n<p>\u0110\u00e2y l\u00e0 tr\u00e1i tim c\u1ee7a b\u1ea3n \u0111\u1ed3. N\u1ebfu kh\u00e1ch h\u00e0ng kh\u00f4ng nh\u1eadn th\u1ea5y gi\u00e1 tr\u1ecb, m\u00f4 h\u00ecnh s\u1ebd th\u1ea5t b\u1ea1i. Ph\u1ea3n h\u1ed3i cho th\u1ea5y m\u1ed9t t\u00ednh n\u0103ng ch\u1ec9 l\u00e0 &#8216;th\u00fa v\u1ecb&#8217; ch\u1ee9 kh\u00f4ng ph\u1ea3i &#8216;b\u1eaft bu\u1ed9c&#8217; cho th\u1ea5y c\u1ea7n m\u1ed9t \u0111i\u1ec3m t\u00e1i \u0111\u1ecbnh h\u01b0\u1edbng v\u1ec1 \u0111\u1ec1 xu\u1ea5t gi\u00e1 tr\u1ecb.<\/p>\n<ul>\n<li><strong>D\u1ea5u hi\u1ec7u Kh\u00f4ng Ph\u00f9 H\u1ee3p:<\/strong> Ng\u01b0\u1eddi d\u00f9ng y\u00eau th\u00edch s\u1ea3n ph\u1ea9m nh\u01b0ng t\u1eeb ch\u1ed1i tr\u1ea3 ti\u1ec1n, ho\u1eb7c h\u1ecd s\u1eed d\u1ee5ng n\u00f3 theo c\u00e1ch kh\u00f4ng \u0111\u01b0\u1ee3c d\u1ef1 ki\u1ebfn ban \u0111\u1ea7u.<\/li>\n<li><strong>S\u1ef1 Thay \u0110\u1ed5i:<\/strong> Thay \u0111\u1ed5i t\u1eeb b\u00e1n m\u1ed9t c\u00f4ng c\u1ee5 sang b\u00e1n k\u1ebft qu\u1ea3, ho\u1eb7c \u0111\u01a1n gi\u1ea3n h\u00f3a m\u1ed9t gi\u1ea3i ph\u00e1p ph\u1ee9c t\u1ea1p th\u00e0nh m\u1ed9t ch\u1ee9c n\u0103ng c\u1ed1t l\u00f5i duy nh\u1ea5t.<\/li>\n<li><strong>T\u00e1c \u0110\u1ed9ng:<\/strong> \u1ea2nh h\u01b0\u1edfng \u0111\u1ebfn \u01b0u ti\u00ean ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m v\u00e0 th\u00f4ng \u0111i\u1ec7p ti\u1ebfp th\u1ecb.<\/li>\n<\/ul>\n<h3>3. K\u00eanh ph\u00e2n ph\u1ed1i \ud83d\udce2<\/h3>\n<p>Ph\u1ea3n h\u1ed3i c\u00f3 th\u1ec3 cho th\u1ea5y s\u1ea3n ph\u1ea9m r\u1ea5t t\u1ed1t, nh\u01b0ng kh\u00e1ch h\u00e0ng kh\u00f4ng th\u1ec3 t\u00ecm th\u1ea5y n\u00f3 ho\u1eb7c th\u00edch ph\u01b0\u01a1ng th\u1ee9c t\u01b0\u01a1ng t\u00e1c kh\u00e1c. \u0110i\u1ec1u n\u00e0y \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn ph\u1ea1m vi ti\u1ebfp c\u1eadn v\u00e0 hi\u1ec7u qu\u1ea3 ho\u1ea1t \u0111\u1ed9ng c\u1ee7a doanh nghi\u1ec7p.<\/p>\n<ul>\n<li><strong>D\u1ea5u hi\u1ec7u m\u1ea5t c\u00e2n b\u1eb1ng:<\/strong>L\u01b0u l\u01b0\u1ee3ng truy c\u1eadp cao nh\u01b0ng t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i th\u1ea5p, ho\u1eb7c kh\u00e1ch h\u00e0ng khi\u1ebfu n\u1ea1i v\u1ec1 kh\u00f3 kh\u0103n trong vi\u1ec7c truy c\u1eadp.<\/li>\n<li><strong>S\u1ef1 thay \u0111\u1ed5i:<\/strong>Chuy\u1ec3n t\u1eeb b\u00e1n h\u00e0ng tr\u1ef1c ti\u1ebfp sang h\u1ec7 sinh th\u00e1i \u0111\u1ed1i t\u00e1c, ho\u1eb7c chuy\u1ec3n t\u1eeb hi\u1ec7n di\u1ec7n tr\u1ef1c tuy\u1ebfn sang hi\u1ec7n di\u1ec7n ngo\u1ea1i tuy\u1ebfn.<\/li>\n<li><strong>T\u00e1c \u0111\u1ed9ng:<\/strong>Thay \u0111\u1ed5i c\u1ea5u tr\u00fac chi ph\u00ed v\u00e0 c\u00e1ch ti\u1ebfp c\u1eadn qu\u1ea3n l\u00fd m\u1ed1i quan h\u1ec7 v\u1edbi kh\u00e1ch h\u00e0ng.<\/li>\n<\/ul>\n<h3>4. Ngu\u1ed3n thu nh\u1eadp \ud83d\udcb0<\/h3>\n<p>\u0110\u00f4i khi s\u1ea3n ph\u1ea9m ho\u1ea1t \u0111\u1ed9ng t\u1ed1t, nh\u01b0ng chi\u1ebfn l\u01b0\u1ee3c sinh l\u1eddi l\u1ea1i c\u00f3 v\u1ea5n \u0111\u1ec1. Kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 kh\u00f4ng s\u1eb5n s\u00e0ng chi tr\u1ea3 ngay t\u1eeb \u0111\u1ea7u, ho\u1eb7c h\u1ecd th\u00edch \u0111\u0103ng k\u00fd thay v\u00ec mua m\u1ed9t l\u1ea7n.<\/p>\n<ul>\n<li><strong>D\u1ea5u hi\u1ec7u m\u1ea5t c\u00e2n b\u1eb1ng:<\/strong>S\u1eed d\u1ee5ng cao nh\u01b0ng doanh thu tr\u00ean m\u1ed7i ng\u01b0\u1eddi d\u00f9ng th\u1ea5p.<\/li>\n<li><strong>S\u1ef1 thay \u0111\u1ed5i:<\/strong>Chuy\u1ec3n t\u1eeb m\u00f4 h\u00ecnh freemium sang c\u1ea5p \u0111\u1ed9 cao c\u1ea5p, ho\u1eb7c gi\u1edbi thi\u1ec7u m\u1ee9c gi\u00e1 d\u1ef1a tr\u00ean s\u1eed d\u1ee5ng.<\/li>\n<li><strong>T\u00e1c \u0111\u1ed9ng:<\/strong>\u1ea2nh h\u01b0\u1edfng tr\u1ef1c ti\u1ebfp \u0111\u1ebfn d\u1ef1 b\u00e1o d\u00f2ng ti\u1ec1n v\u00e0 kinh t\u1ebf \u0111\u01a1n v\u1ecb.<\/li>\n<\/ul>\n<h2>C\u00e1c lo\u1ea1i chuy\u1ec3n h\u01b0\u1edbng chi\u1ebfn l\u01b0\u1ee3c \ud83d\udd04<\/h2>\n<p>Kh\u00f4ng ph\u1ea3i m\u1ecdi chuy\u1ec3n h\u01b0\u1edbng n\u00e0o c\u0169ng gi\u1ed1ng nhau. M\u1ed9t s\u1ed1 l\u00e0 \u0111i\u1ec1u ch\u1ec9nh nh\u1ecf, trong khi nh\u1eefng kh\u00e1c \u0111\u1ea1i di\u1ec7n cho s\u1ef1 thay \u0111\u1ed5i ho\u00e0n to\u00e0n v\u1ec1 h\u01b0\u1edbng \u0111i. B\u1ea3ng d\u01b0\u1edbi \u0111\u00e2y n\u00eau r\u00f5 c\u00e1c lo\u1ea1i chuy\u1ec3n h\u01b0\u1edbng ph\u1ed5 bi\u1ebfn v\u00e0 t\u00e1c \u0111\u1ed9ng c\u1ee7a ch\u00fang \u0111\u1ed1i v\u1edbi S\u01a1 \u0111\u1ed3 M\u00f4 h\u00ecnh Kinh doanh.<\/p>\n<table>\n<thead>\n<tr>\n<th>Lo\u1ea1i chuy\u1ec3n h\u01b0\u1edbng<\/th>\n<th>\u0110\u1ecbnh ngh\u0129a<\/th>\n<th>Kh\u1ed1i S\u01a1 \u0111\u1ed3 B\u1ecb \u1ea3nh h\u01b0\u1edfng<\/th>\n<th>T\u00ecnh hu\u1ed1ng v\u00ed d\u1ee5<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td><strong>Chuy\u1ec3n h\u01b0\u1edbng ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng<\/strong><\/td>\n<td>Ph\u1ee5c v\u1ee5 m\u1ed9t nh\u00f3m ng\u01b0\u1eddi kh\u00e1c nhau v\u1edbi c\u00f9ng m\u1ed9t s\u1ea3n ph\u1ea9m.<\/td>\n<td>Ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng<\/td>\n<td>Ph\u1ea7n m\u1ec1m \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng d\u00e0nh cho doanh nghi\u1ec7p l\u1edbn l\u1ea1i \u0111\u01b0\u1ee3c ph\u00e1t hi\u1ec7n ph\u00f9 h\u1ee3p h\u01a1n v\u1edbi c\u00e1c freelancer.<\/td>\n<\/tr>\n<tr>\n<td><strong>Chuy\u1ec3n h\u01b0\u1edbng \u0111\u1ec1 xu\u1ea5t gi\u00e1 tr\u1ecb<\/strong><\/td>\n<td>Thay \u0111\u1ed5i \u0111\u1ec1 xu\u1ea5t c\u1ed1t l\u00f5i trong khi gi\u1eef nguy\u00ean c\u01a1 s\u1edf kh\u00e1ch h\u00e0ng.<\/td>\n<td>\u0110\u1ec1 xu\u1ea5t gi\u00e1 tr\u1ecb<\/td>\n<td>M\u1ed9t n\u1ec1n t\u1ea3ng video chuy\u1ec3n h\u01b0\u1edbng \u0111\u1ec3 cung c\u1ea5p kh\u1ea3 n\u0103ng ph\u00e1t tr\u1ef1c ti\u1ebfp cho l\u0129nh v\u1ef1c gi\u00e1o d\u1ee5c.<\/td>\n<\/tr>\n<tr>\n<td><strong>\u0110i\u1ec3m Pivot v\u1ec1 C\u00f4ng ngh\u1ec7<\/strong><\/td>\n<td>S\u1eed d\u1ee5ng m\u1ed9t c\u00f4ng ngh\u1ec7 kh\u00e1c \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c c\u00f9ng m\u1ed9t m\u1ee5c ti\u00eau.<\/td>\n<td>Ngu\u1ed3n l\u1ef1c v\u00e0 Ho\u1ea1t \u0111\u1ed9ng then ch\u1ed1t<\/td>\n<td>Chuy\u1ec3n t\u1eeb ph\u00e1t tri\u1ec3n \u1ee9ng d\u1ee5ng di \u0111\u1ed9ng g\u1ed1c sang gi\u1ea3i ph\u00e1p d\u1ef1a tr\u00ean web.<\/td>\n<\/tr>\n<tr>\n<td><strong>\u0110i\u1ec3m Pivot v\u1ec1 N\u1ec1n t\u1ea3ng<\/strong><\/td>\n<td>Chuy\u1ec3n \u0111\u1ed5i t\u1eeb m\u1ed9t s\u1ea3n ph\u1ea9m duy nh\u1ea5t th\u00e0nh m\u1ed9t h\u1ec7 sinh th\u00e1i.<\/td>\n<td>M\u1ed1i quan h\u1ec7 kh\u00e1ch h\u00e0ng v\u00e0 K\u00eanh ph\u00e2n ph\u1ed1i<\/td>\n<td>M\u1ed9t c\u1eeda h\u00e0ng b\u00e1n l\u1ebb ra m\u1eaft m\u1ed9t s\u00e0n th\u01b0\u01a1ng m\u1ea1i cho c\u00e1c nh\u00e0 cung c\u1ea5p b\u00ean th\u1ee9 ba.<\/td>\n<\/tr>\n<tr>\n<td><strong>\u0110i\u1ec3m Pivot v\u1ec1 Ki\u1ebfn tr\u00fac Kinh doanh<\/strong><\/td>\n<td>Thay \u0111\u1ed5i c\u1ea5u tr\u00fac chi ph\u00ed ho\u1eb7c m\u00f4 h\u00ecnh doanh thu.<\/td>\n<td>C\u1ea5u tr\u00fac chi ph\u00ed v\u00e0 D\u00f2ng doanh thu<\/td>\n<td>Chuy\u1ec3n t\u1eeb chi ph\u00ed c\u1ed1 \u0111\u1ecbnh cao sang m\u00f4 h\u00ecnh chi ph\u00ed bi\u1ebfn \u0111\u1ed5i th\u00f4ng qua thu\u00ea ngo\u00e0i.<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h2>Khung th\u1ef1c thi: C\u00e1c b\u01b0\u1edbc \u0111\u1ec3 v\u1ebd l\u1ea1i B\u1ea3ng canvas \ud83d\udcdd<\/h2>\n<p>M\u1ed9t khi \u0111i\u1ec3m pivot \u0111\u01b0\u1ee3c x\u00e1c \u0111\u1ecbnh, giai \u0111o\u1ea1n th\u1ef1c thi s\u1ebd b\u1eaft \u0111\u1ea7u. \u0110\u00e2y l\u00e0 n\u01a1i nhi\u1ec1u t\u1ed5 ch\u1ee9c v\u1ea5p ng\u00e3 do di chuy\u1ec3n qu\u00e1 nhanh ho\u1eb7c qu\u00e1 ch\u1eadm. M\u1ed9t c\u00e1ch ti\u1ebfp c\u1eadn c\u00f3 c\u1ea5u tr\u00fac \u0111\u1ea3m b\u1ea3o r\u1eb1ng c\u00e1c thay \u0111\u1ed5i \u0111\u01b0\u1ee3c x\u00e1c nh\u1eadn tr\u01b0\u1edbc khi tri\u1ec3n khai to\u00e0n di\u1ec7n.<\/p>\n<h3>B\u01b0\u1edbc 1: \u0110\u01b0a ra gi\u1ea3 thuy\u1ebft v\u1ec1 s\u1ef1 thay \u0111\u1ed5i<\/h3>\n<p>Tr\u01b0\u1edbc khi thay \u0111\u1ed5i b\u1ea3ng canvas, h\u00e3y ghi l\u1ea1i gi\u1ea3 thuy\u1ebft c\u1ee5 th\u1ec3. Gi\u1ea3 \u0111\u1ecbnh n\u00e0o \u0111ang \u0111\u01b0\u1ee3c ki\u1ec3m ch\u1ee9ng? V\u00ed d\u1ee5: \u201cCh\u00fang t\u00f4i tin r\u1eb1ng vi\u1ec7c t\u00ednh ph\u00ed \u0111\u0103ng k\u00fd h\u00e0ng th\u00e1ng s\u1ebd t\u0103ng t\u00ednh \u1ed5n \u0111\u1ecbnh doanh thu so v\u1edbi thanh to\u00e1n m\u1ed9t l\u1ea7n.\u201d S\u1ef1 r\u00f5 r\u00e0ng n\u00e0y gi\u00fap \u0111\u1ed9i ng\u0169 duy tr\u00ec s\u1ef1 t\u1eadp trung.<\/p>\n<h3>B\u01b0\u1edbc 2: Tr\u1ef1c quan h\u00f3a B\u1ea3ng canvas m\u1edbi<\/h3>\n<p>T\u1ea1o ra m\u1ed9t bi\u1ec3u di\u1ec5n v\u1eadt l\u00fd ho\u1eb7c k\u1ef9 thu\u1eadt s\u1ed1 c\u1ee7a m\u00f4 h\u00ecnh m\u1edbi. S\u1eed d\u1ee5ng c\u00f9ng ch\u00edn kh\u1ed1i \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o kh\u00f4ng b\u1ecf s\u00f3t \u0111i\u1ec1u g\u00ec. X\u00e1c \u0111\u1ecbnh c\u00e1ch thay \u0111\u1ed5i \u1edf m\u1ed9t kh\u1ed1i \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn c\u00e1c kh\u1ed1i kh\u00e1c. V\u00ed d\u1ee5, n\u1ebfu kh\u1ed1i <strong>D\u00f2ng doanh thu<\/strong>thay \u0111\u1ed5i, th\u00ec \u0111i\u1ec1u \u0111\u00f3 \u1ea3nh h\u01b0\u1edfng nh\u01b0 th\u1ebf n\u00e0o \u0111\u1ebfn <strong>C\u1ea5u tr\u00fac chi ph\u00ed<\/strong>? N\u1ebfu kh\u1ed1i <strong>\u0110\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng<\/strong>thay \u0111\u1ed5i, th\u00ec k\u00eanh ph\u00e2n ph\u1ed1i <strong>K\u00eanh ph\u00e2n ph\u1ed1i<\/strong>c\u00f3 c\u1ea7n thay \u0111\u1ed5i \u0111\u1ec3 ti\u1ebfp c\u1eadn h\u1ecd kh\u00f4ng?<\/p>\n<h3>B\u01b0\u1edbc 3: Ki\u1ec3m th\u1eed v\u1edbi n\u1ed7 l\u1ef1c t\u1ed1i thi\u1ec3u kh\u1ea3 thi<\/h3>\n<p>\u0110\u1eebng x\u00e2y d\u1ef1ng l\u1ea1i to\u00e0n b\u1ed9 doanh nghi\u1ec7p trong m\u1ed9t \u0111\u00eam. H\u00e3y t\u1ea1o ra m\u1ed9t th\u1eed nghi\u1ec7m t\u1ed1i thi\u1ec3u kh\u1ea3 thi. \u0110i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 l\u00e0 m\u1ed9t trang \u0111\u00edch cho m\u1ed9t ph\u00e2n kh\u00fac m\u1edbi, th\u1eed nghi\u1ec7m beta cho m\u00f4 h\u00ecnh gi\u00e1 m\u1edbi, ho\u1eb7c ch\u01b0\u01a1ng tr\u00ecnh th\u1eed nghi\u1ec7m cho m\u1ed9t \u0111\u1ec1 xu\u1ea5t gi\u00e1 tr\u1ecb m\u1edbi. M\u1ee5c ti\u00eau l\u00e0 thu th\u1eadp d\u1eef li\u1ec7u nhanh ch\u00f3ng.<\/p>\n<h3>B\u01b0\u1edbc 4: \u0110o l\u01b0\u1eddng v\u00e0 x\u00e1c nh\u1eadn<\/h3>\n<p>X\u00e1c \u0111\u1ecbnh c\u00e1c ch\u1ec9 s\u1ed1 th\u00e0nh c\u00f4ng tr\u01b0\u1edbc khi tri\u1ec3n khai th\u1eed nghi\u1ec7m. T\u1ef7 l\u1ec7 gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng c\u00f3 c\u1ea3i thi\u1ec7n kh\u00f4ng? T\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i c\u00f3 t\u0103ng kh\u00f4ng? N\u1ebfu d\u1eef li\u1ec7u \u1ee7ng h\u1ed9 gi\u1ea3 thuy\u1ebft, h\u00e3y chuy\u1ec3n sang tri\u1ec3n khai to\u00e0n di\u1ec7n. N\u1ebfu kh\u00f4ng, h\u00e3y xem x\u00e9t l\u1ea1i gi\u1ea3 thuy\u1ebft.<\/p>\n<h2>B\u01b0\u1edbc s\u00e2u: \u0110i\u1ec1u ch\u1ec9nh c\u00e1c kh\u1ed1i c\u1ee5 th\u1ec3 d\u1ef1a tr\u00ean ph\u1ea3n h\u1ed3i \ud83d\udee0\ufe0f<\/h2>\n<p>D\u01b0\u1edbi \u0111\u00e2y l\u00e0 ph\u00e2n t\u00edch chi ti\u1ebft v\u1ec1 c\u00e1ch ti\u1ebfp c\u1eadn nh\u1eefng thay \u0111\u1ed5i \u1edf c\u00e1c khu v\u1ef1c c\u1ee5 th\u1ec3 c\u1ee7a S\u01a1 \u0111\u1ed3 M\u00f4 h\u00ecnh Kinh doanh khi ph\u1ea3n h\u1ed3i y\u00eau c\u1ea7u thay \u0111\u1ed5i.<\/p>\n<h3>\u0110i\u1ec1u ch\u1ec9nh \u0110\u1ec1 xu\u1ea5t Gi\u00e1 tr\u1ecb<\/h3>\n<p>\u0110\u1ec1 xu\u1ea5t gi\u00e1 tr\u1ecb ph\u1ea3i gi\u1ea3i quy\u1ebft m\u1ed9t v\u1ea5n \u0111\u1ec1 th\u1ef1c s\u1ef1. N\u1ebfu ph\u1ea3n h\u1ed3i cho th\u1ea5y kh\u00e1ch h\u00e0ng \u0111ang s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n cho m\u1ed9t m\u1ee5c \u0111\u00edch kh\u00e1c ngo\u00e0i m\u1ee5c \u0111\u00edch ban \u0111\u1ea7u, \u0111\u1eebng \u00e9p h\u1ecd quay l\u1ea1i v\u1edbi tr\u01b0\u1eddng h\u1ee3p s\u1eed d\u1ee5ng ban \u0111\u1ea7u. Thay v\u00e0o \u0111\u00f3, \u0111i\u1ec1u ch\u1ec9nh \u0111\u1ec1 xu\u1ea5t gi\u00e1 tr\u1ecb \u0111\u1ec3 h\u1ed7 tr\u1ee3 tr\u01b0\u1eddng h\u1ee3p s\u1eed d\u1ee5ng m\u1edbi n\u1ed5i l\u00ean.<\/p>\n<ul>\n<li><strong>Truy\u1ec1n th\u00f4ng:<\/strong>C\u1eadp nh\u1eadt t\u00e0i li\u1ec7u ti\u1ebfp th\u1ecb \u0111\u1ec3 ph\u1ea3n \u00e1nh gi\u00e1 tr\u1ecb m\u1edbi.<\/li>\n<li><strong>S\u1ea3n ph\u1ea9m:<\/strong>\u01afu ti\u00ean c\u00e1c t\u00ednh n\u0103ng h\u1ed7 tr\u1ee3 tr\u01b0\u1eddng h\u1ee3p s\u1eed d\u1ee5ng m\u1edbi.<\/li>\n<li><strong>H\u1ed7 tr\u1ee3:<\/strong>\u0110\u00e0o t\u1ea1o \u0111\u1ed9i ng\u0169 h\u1ed7 tr\u1ee3 \u0111\u1ec3 hi\u1ec3u b\u1ed1i c\u1ea3nh m\u1edbi.<\/li>\n<\/ul>\n<h3>\u0110i\u1ec1u ch\u1ec9nh M\u1ed1i quan h\u1ec7 Kh\u00e1ch h\u00e0ng<\/h3>\n<p>Ph\u1ea3n h\u1ed3i th\u01b0\u1eddng ch\u1ec9 ra s\u1ef1 c\u0103ng th\u1eb3ng trong c\u00e1ch kh\u00e1ch h\u00e0ng t\u01b0\u01a1ng t\u00e1c v\u1edbi c\u00f4ng ty. N\u1ebfu kh\u00e1ch h\u00e0ng c\u1ea3m th\u1ea5y kh\u00f4ng \u0111\u01b0\u1ee3c h\u1ed7 tr\u1ee3, kh\u1ed1i m\u1ed1i quan h\u1ec7 c\u1ea7n \u0111\u01b0\u1ee3c ch\u00fa \u00fd.<\/p>\n<ul>\n<li><strong>H\u1ed7 tr\u1ee3 c\u00e1 nh\u00e2n:<\/strong>T\u0103ng \u0111i\u1ec3m ti\u1ebfp x\u00fac con ng\u01b0\u1eddi n\u1ebfu t\u1ef1 \u0111\u1ed9ng h\u00f3a \u0111ang th\u1ea5t b\u1ea1i.<\/li>\n<li><strong>C\u1ed9ng \u0111\u1ed3ng:<\/strong>X\u00e2y d\u1ef1ng di\u1ec5n \u0111\u00e0n ho\u1eb7c nh\u00f3m n\u1ebfu ng\u01b0\u1eddi d\u00f9ng khao kh\u00e1t t\u01b0\u01a1ng t\u00e1c v\u1edbi nhau.<\/li>\n<li><strong>T\u1ef1 ph\u1ee5c v\u1ee5:<\/strong>C\u1ea3i thi\u1ec7n t\u00e0i li\u1ec7u n\u1ebfu ng\u01b0\u1eddi d\u00f9ng mu\u1ed1n t\u1ef1 ch\u1ee7.<\/li>\n<\/ul>\n<h3>\u0110i\u1ec1u ch\u1ec9nh Ho\u1ea1t \u0111\u1ed9ng ch\u00ednh v\u00e0 Ngu\u1ed3n l\u1ef1c<\/h3>\n<p>Nh\u1eefng kh\u1ed1i n\u00e0y x\u00e1c \u0111\u1ecbnh nh\u1eefng g\u00ec b\u1ea1n ph\u1ea3i l\u00e0m \u0111\u1ec3 tri\u1ec3n khai m\u00f4 h\u00ecnh. N\u1ebfu ph\u1ea3n h\u1ed3i cho th\u1ea5y ch\u1ea5t l\u01b0\u1ee3ng \u0111ang b\u1ecb \u1ea3nh h\u01b0\u1edfng do t\u1ed1c \u0111\u1ed9, ngu\u1ed3n l\u1ef1c ph\u1ea3i \u0111\u01b0\u1ee3c \u0111i\u1ec1u ch\u1ec9nh.<\/p>\n<ul>\n<li><strong>Ph\u00e2n b\u1ed5 l\u1ea1i ngu\u1ed3n l\u1ef1c:<\/strong>Chuy\u1ec3n c\u00e1c nh\u00e0 ph\u00e1t tri\u1ec3n t\u1eeb t\u00ednh n\u0103ng m\u1edbi sang s\u1eeda l\u1ed7i n\u1ebfu ph\u1ea3n h\u1ed3i l\u00e0 v\u1ec1 \u0111\u1ed9 \u1ed5n \u0111\u1ecbnh.<\/li>\n<li><strong>Li\u00ean minh:<\/strong>Th\u1ea7u ngo\u00e0i c\u00e1c ho\u1ea1t \u0111\u1ed9ng kh\u00f4ng c\u1ed1t l\u00f5i n\u1ebfu n\u0103ng l\u1ef1c n\u1ed9i b\u1ed9 l\u00e0 \u0111i\u1ec3m ngh\u1ebdn.<\/li>\n<li><strong>T\u1ed1i \u01b0u h\u00f3a quy tr\u00ecnh:<\/strong>L\u00e0m \u0111\u01a1n gi\u1ea3n h\u00f3a quy tr\u00ecnh l\u00e0m vi\u1ec7c \u0111\u1ec3 gi\u1ea3m th\u1eddi gian \u0111\u01b0a s\u1ea3n ph\u1ea9m ra th\u1ecb tr\u01b0\u1eddng.<\/li>\n<\/ul>\n<h2>R\u1ee7i ro v\u00e0 Chi\u1ebfn l\u01b0\u1ee3c gi\u1ea3m thi\u1ec3u \u26a0\ufe0f<\/h2>\n<p>Vi\u1ec7c chuy\u1ec3n h\u01b0\u1edbng mang theo r\u1ee7i ro v\u1ed1n c\u00f3. Thay \u0111\u1ed5i h\u01b0\u1edbng \u0111i qu\u00e1 th\u01b0\u1eddng xuy\u00ean c\u00f3 th\u1ec3 khi\u1ebfn c\u00e1c b\u00ean li\u00ean quan b\u1ed1i r\u1ed1i v\u00e0 l\u00e0m m\u1edd b\u1ea3n s\u1eafc th\u01b0\u01a1ng hi\u1ec7u. Ng\u01b0\u1ee3c l\u1ea1i, t\u1eeb ch\u1ed1i chuy\u1ec3n h\u01b0\u1edbng khi ph\u1ea3n h\u1ed3i r\u00f5 r\u00e0ng c\u00f3 th\u1ec3 d\u1eabn \u0111\u1ebfn l\u1ed7i th\u1eddi.<\/p>\n<h3>Nh\u1eefng sai l\u1ea7m ph\u1ed5 bi\u1ebfn<\/h3>\n<ul>\n<li><strong>Sai l\u1ea7m v\u1ec1 chi ph\u00ed ch\u00ecm:<\/strong> Ti\u1ebfp t\u1ee5c \u0111\u1ea7u t\u01b0 v\u00e0o m\u1ed9t m\u00f4 h\u00ecnh \u0111ang th\u1ea5t b\u1ea1i do kho\u1ea3n \u0111\u1ea7u t\u01b0 tr\u01b0\u1edbc \u0111\u00f3. Bu\u00f4ng b\u1ecf nh\u1eefng g\u00ec \u0111\u00e3 chi ra v\u00e0 t\u1eadp trung v\u00e0o gi\u00e1 tr\u1ecb t\u01b0\u01a1ng lai.<\/li>\n<li><strong> Hi\u1ec7n t\u01b0\u1ee3ng th\u00eam qu\u00e1 nhi\u1ec1u t\u00ednh n\u0103ng:<\/strong> Th\u00eam qu\u00e1 nhi\u1ec1u thay \u0111\u1ed5i v\u00e0o \u0111\u1ec1 xu\u1ea5t gi\u00e1 tr\u1ecb c\u00f9ng m\u1ed9t l\u00fac. Gi\u1eef cho vi\u1ec7c chuy\u1ec3n h\u01b0\u1edbng t\u1eadp trung v\u00e0o m\u1ed9t \u0111i\u1ec1u ch\u1ec9nh c\u1ed1t l\u00f5i.<\/li>\n<li><strong> S\u1ef1 b\u1ea5t \u0111\u1ed3ng trong \u0111\u1ed9i ng\u0169:<\/strong> N\u1ebfu \u0111\u1ed9i ng\u0169 kh\u00f4ng hi\u1ec3u \u0111\u01b0\u1ee3c h\u01b0\u1edbng \u0111i m\u1edbi, vi\u1ec7c th\u1ef1c hi\u1ec7n s\u1ebd th\u1ea5t b\u1ea1i. Giao ti\u1ebfp l\u00e0 ch\u00eca kh\u00f3a.<\/li>\n<li><strong> B\u1ecf qua c\u1ed1t l\u00f5i:<\/strong> Vi\u1ec7c chuy\u1ec3n h\u01b0\u1edbng kh\u00f4ng n\u00ean c\u00f3 ngh\u0129a l\u00e0 t\u1eeb b\u1ecf s\u1ee9 m\u1ec7nh. \u0110\u1ea3m b\u1ea3o m\u00f4 h\u00ecnh m\u1edbi v\u1eabn ph\u1ee5c v\u1ee5 t\u1ea7m nh\u00ecn t\u1ed5ng th\u1ec3.<\/li>\n<\/ul>\n<h3> C\u00e1c chi\u1ebfn thu\u1eadt gi\u1ea3m thi\u1ec3u<\/h3>\n<ul>\n<li><strong> \u0110\u1eb7t m\u1ed9t m\u1ed1c th\u1eddi gian:<\/strong> X\u00e1c \u0111\u1ecbnh th\u1eddi gian th\u1eed nghi\u1ec7m m\u1ed9t l\u1ea7n chuy\u1ec3n h\u01b0\u1edbng tr\u01b0\u1edbc khi \u0111\u00e1nh gi\u00e1 k\u1ebft qu\u1ea3.<\/li>\n<li><strong> Tham gia c\u00e1c b\u00ean li\u00ean quan:<\/strong> Tham gia nh\u00e0 \u0111\u1ea7u t\u01b0 v\u00e0 nh\u00e2n vi\u00ean c\u1ed1t l\u00f5i v\u00e0o qu\u00e1 tr\u00ecnh ra quy\u1ebft \u0111\u1ecbnh \u0111\u1ec3 duy tr\u00ec ni\u1ec1m tin.<\/li>\n<li><strong> Ghi ch\u00e9p m\u1ecdi th\u1ee9:<\/strong> Duy tr\u00ec nh\u1eadt k\u00fd l\u00fd do v\u00ec sao c\u00e1c thay \u0111\u1ed5i \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n. \u0110i\u1ec1u n\u00e0y t\u1ea1o n\u00ean l\u1ecbch s\u1eed h\u1ecdc t\u1eadp cho t\u1ed5 ch\u1ee9c.<\/li>\n<\/ul>\n<h2> \u0110o l\u01b0\u1eddng th\u00e0nh c\u00f4ng sau khi chuy\u1ec3n h\u01b0\u1edbng \ud83d\udcca<\/h2>\n<p> Sau khi b\u1ea3n \u0111\u1ed3 \u0111\u01b0\u1ee3c v\u1ebd l\u1ea1i, c\u00f4ng vi\u1ec7c v\u1eabn ch\u01b0a k\u1ebft th\u00fac. C\u1ea7n theo d\u00f5i li\u00ean t\u1ee5c \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o chuy\u1ec3n h\u01b0\u1edbng mang l\u1ea1i k\u1ebft qu\u1ea3 nh\u01b0 mong \u0111\u1ee3i. C\u00e1c ch\u1ec9 s\u1ed1 th\u00e0nh c\u00f4ng c\u1ea7n \u0111\u01b0\u1ee3c xem x\u00e9t l\u1ea1i \u0111\u1ec3 x\u00e1c nh\u1eadn s\u1ef1 ph\u00f9 h\u1ee3p v\u1edbi chi\u1ebfn l\u01b0\u1ee3c m\u1edbi.<\/p>\n<ul>\n<li><strong> T\u1ef7 l\u1ec7 gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng:<\/strong> Kh\u00e1ch h\u00e0ng c\u00f3 \u1edf l\u1ea1i l\u00e2u h\u01a1n sau thay \u0111\u1ed5i kh\u00f4ng?<\/li>\n<li><strong> Chi ph\u00ed thu h\u00fat kh\u00e1ch h\u00e0ng (CAC):<\/strong> Vi\u1ec7c chuy\u1ec3n h\u01b0\u1edbng c\u00f3 l\u00e0m cho vi\u1ec7c t\u00ecm ki\u1ebfm kh\u00e1ch h\u00e0ng r\u1ebb h\u01a1n ho\u1eb7c d\u1ec5 d\u00e0ng h\u01a1n kh\u00f4ng?<\/li>\n<li><strong> Gi\u00e1 tr\u1ecb v\u00f2ng \u0111\u1eddi kh\u00e1ch h\u00e0ng (LTV):<\/strong> M\u00f4 h\u00ecnh m\u1edbi c\u00f3 t\u1ea1o ra nhi\u1ec1u gi\u00e1 tr\u1ecb h\u01a1n cho m\u1ed7i kh\u00e1ch h\u00e0ng theo th\u1eddi gian kh\u00f4ng?<\/li>\n<li><strong> \u0110i\u1ec3m NPS (Net Promoter Score):<\/strong> Ng\u01b0\u1eddi d\u00f9ng c\u00f3 nhi\u1ec1u kh\u1ea3 n\u0103ng gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m \u0111\u00e3 \u0111\u01b0\u1ee3c \u0111i\u1ec1u ch\u1ec9nh h\u01a1n kh\u00f4ng?<\/li>\n<\/ul>\n<p> R\u1ea5t quan tr\u1ecdng khi ph\u00e2n bi\u1ec7t gi\u1eefa bi\u1ebfn \u0111\u1ed9ng ng\u1eafn h\u1ea1n v\u00e0 xu h\u01b0\u1edbng d\u00e0i h\u1ea1n. Vi\u1ec7c s\u1ee5t gi\u1ea3m hi\u1ec7u su\u1ea5t ngay sau khi chuy\u1ec3n h\u01b0\u1edbng l\u00e0 \u0111i\u1ec1u ph\u1ed5 bi\u1ebfn khi th\u1ecb tr\u01b0\u1eddng \u0111i\u1ec1u ch\u1ec9nh. Tuy nhi\u00ean, n\u1ebfu c\u00e1c xu h\u01b0\u1edbng ti\u00eau c\u1ef1c k\u00e9o d\u00e0i v\u01b0\u1ee3t qu\u00e1 th\u1eddi gian h\u1ecdc h\u1ecfi d\u1ef1 ki\u1ebfn, vi\u1ec7c chuy\u1ec3n h\u01b0\u1edbng c\u00f3 th\u1ec3 c\u1ea7n \u0111\u01b0\u1ee3c tinh ch\u1ec9nh th\u00eam.<\/p>\n<h2> Nh\u1eefng suy ngh\u0129 cu\u1ed1i c\u00f9ng v\u1ec1 s\u1ef1 linh ho\u1ea1t chi\u1ebfn l\u01b0\u1ee3c \ud83d\ude80<\/h2>\n<p>B\u1ea3n \u0111\u1ed3 M\u00f4 h\u00ecnh Kinh doanh l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 \u0111\u1ec3 suy ngh\u0129, ch\u1ee9 kh\u00f4ng ch\u1ec9 l\u00e0 m\u1ed9t t\u00e0i li\u1ec7u \u0111\u1ec3 l\u01b0u tr\u1eef. N\u00f3 \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf \u0111\u1ec3 linh ho\u1ea1t. Nh\u1eefng t\u1ed5 ch\u1ee9c th\u00e0nh c\u00f4ng nh\u1ea5t l\u00e0 nh\u1eefng t\u1ed5 ch\u1ee9c coi m\u00f4 h\u00ecnh kinh doanh c\u1ee7a m\u00ecnh nh\u01b0 m\u1ed9t gi\u1ea3 thuy\u1ebft ch\u1ee9 kh\u00f4ng ph\u1ea3i s\u1ef1 th\u1eadt. Khi ph\u1ea3n h\u1ed3i th\u1ecb tr\u01b0\u1eddng \u0111\u1ebfn, \u0111\u00f3 l\u00e0 c\u01a1 h\u1ed9i \u0111\u1ec3 h\u1ecdc h\u1ecfi v\u00e0 c\u1ea3i thi\u1ec7n, ch\u1ee9 kh\u00f4ng ph\u1ea3i th\u1ea5t b\u1ea1i c\u1ee7a k\u1ebf ho\u1ea1ch ban \u0111\u1ea7u.<\/p>\n<p>B\u1eb1ng c\u00e1ch ph\u00e2n t\u00edch h\u1ec7 th\u1ed1ng t\u1eebng ph\u1ea7n c\u1ee7a b\u1ea3n \u0111\u1ed3 c\u1ea7n \u0111i\u1ec1u ch\u1ec9nh v\u00e0 th\u1ef1c hi\u1ec7n thay \u0111\u1ed5i m\u1ed9t c\u00e1ch k\u1ef7 lu\u1eadt, c\u00e1c nh\u00e0 s\u00e1ng l\u1eadp c\u00f3 th\u1ec3 v\u01b0\u1ee3t qua s\u1ef1 b\u1ea5t \u0111\u1ecbnh v\u1edbi s\u1ef1 t\u1ef1 tin. M\u1ee5c ti\u00eau kh\u00f4ng ph\u1ea3i l\u00e0 ho\u00e0n h\u1ea3o ngay t\u1eeb l\u1ea7n \u0111\u1ea7u, m\u00e0 l\u00e0 th\u00edch nghi li\u00ean t\u1ee5c. Vi\u1ec7c v\u1ebd l\u1ea1i b\u1ea3n \u0111\u1ed3 l\u00e0 m\u1ed9t k\u1ef9 n\u0103ng ph\u00e1t tri\u1ec3n qua th\u1ef1c h\u00e0nh. Khi b\u1ea1n thu th\u1eadp \u0111\u01b0\u1ee3c nhi\u1ec1u ph\u1ea3n h\u1ed3i h\u01a1n, kh\u1ea3 n\u0103ng hi\u1ec3u t\u00edn hi\u1ec7u v\u00e0 \u0111i\u1ec1u ch\u1ec9nh m\u00f4 h\u00ecnh c\u1ee7a b\u1ea1n s\u1ebd tr\u1edf n\u00ean tr\u1ef1c gi\u00e1c h\u01a1n.<\/p>\n<p>H\u00e3y nh\u1edb, vi\u1ec7c chuy\u1ec3n h\u01b0\u1edbng kh\u00f4ng ph\u1ea3i l\u00e0 k\u1ebft th\u00fac c\u00e2u chuy\u1ec7n; \u0111\u00f3 l\u00e0 m\u1ed9t ch\u01b0\u01a1ng m\u1edbi. S\u1eed d\u1ee5ng nh\u1eefng hi\u1ec3u bi\u1ebft thu \u0111\u01b0\u1ee3c \u0111\u1ec3 x\u00e2y d\u1ef1ng m\u1ed9t c\u1ea5u tr\u00fac kinh doanh v\u1eefng ch\u1eafc c\u00f3 th\u1ec3 v\u01b0\u1ee3t qua nh\u1eefng thay \u0111\u1ed5i th\u1ecb tr\u01b0\u1eddng trong t\u01b0\u01a1ng lai. H\u00e3y lu\u00f4n t\u00f2 m\u00f2, lu\u00f4n d\u1ef1a tr\u00ean d\u1eef li\u1ec7u, v\u00e0 lu\u00f4n \u0111\u1eb7t kh\u00e1ch h\u00e0ng \u1edf trung t\u00e2m m\u1ecdi quy\u1ebft \u0111\u1ecbnh.<\/p>\n<h2>T\u00f3m t\u1eaft c\u00e1c h\u00e0nh \u0111\u1ed9ng ch\u00ednh \ud83d\udccc<\/h2>\n<ul>\n<li>Theo d\u00f5i li\u00ean t\u1ee5c ph\u1ea3n h\u1ed3i \u0111\u1ecbnh l\u01b0\u1ee3ng v\u00e0 \u0111\u1ecbnh t\u00ednh.<\/li>\n<li>X\u00e1c \u0111\u1ecbnh kh\u1ed1i n\u00e0o trong ch\u00edn kh\u1ed1i BMC \u0111ang kh\u00f4ng ph\u00f9 h\u1ee3p.<\/li>\n<li>Ch\u1ecdn lo\u1ea1i chuy\u1ec3n h\u01b0\u1edbng ph\u00f9 h\u1ee3p v\u1edbi t\u00ecnh hu\u1ed1ng.<\/li>\n<li>X\u00e1c nh\u1eadn c\u00e1c thay \u0111\u1ed5i b\u1eb1ng c\u00e1c b\u00e0i ki\u1ec3m tra t\u1ed1i thi\u1ec3u tr\u01b0\u1edbc khi tri\u1ec3n khai to\u00e0n di\u1ec7n.<\/li>\n<li>\u0110o l\u01b0\u1eddng hi\u1ec7u su\u1ea5t sau khi chuy\u1ec3n h\u01b0\u1edbng so v\u1edbi c\u00e1c ch\u1ec9 s\u1ed1 th\u00e0nh c\u00f4ng \u0111\u00e3 x\u00e1c \u0111\u1ecbnh.<\/li>\n<li>Truy\u1ec1n \u0111\u1ea1t c\u00e1c thay \u0111\u1ed5i m\u1ed9t c\u00e1ch r\u00f5 r\u00e0ng \u0111\u1ebfn to\u00e0n b\u1ed9 \u0111\u1ed9i ng\u0169 v\u00e0 c\u00e1c b\u00ean li\u00ean quan.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Trong b\u1ed1i c\u1ea3nh n\u0103ng \u0111\u1ed9ng c\u1ee7a kh\u1edfi nghi\u1ec7p, k\u1ebf ho\u1ea1ch ban \u0111\u1ea7u hi\u1ebfm khi l\u00e0 \u0111i\u1ec3m \u0111\u1ebfn cu\u1ed1i c\u00f9ng. Th\u1ecb tr\u01b0\u1eddng thay \u0111\u1ed5i, s\u1edf th\u00edch kh\u00e1ch h\u00e0ng ti\u1ebfn h\u00f3a, v\u00e0&hellip;<\/p>\n","protected":false},"author":1,"featured_media":3461,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_title":"Chuy\u1ec3n h\u01b0\u1edbng B\u1ea3n \u0111\u1ed3 M\u00f4 h\u00ecnh Kinh doanh C\u1ee7a B\u1ea1n: H\u01b0\u1edbng d\u1eabn v\u1ec1 Ph\u1ea3n h\u1ed3i Th\u1ecb tr\u01b0\u1eddng \ud83d\udd04","_yoast_wpseo_metadesc":"H\u1ecdc c\u00e1ch v\u1ebd l\u1ea1i B\u1ea3n \u0111\u1ed3 M\u00f4 h\u00ecnh Kinh doanh c\u1ee7a b\u1ea1n khi ph\u1ea3n h\u1ed3i th\u1ecb tr\u01b0\u1eddng cho th\u1ea5y nhu c\u1ea7u thay \u0111\u1ed5i. C\u00e1c b\u01b0\u1edbc th\u1ef1c t\u1ebf \u0111\u1ec3 th\u1ef1c hi\u1ec7n chuy\u1ec3n h\u01b0\u1edbng chi\u1ebfn l\u01b0\u1ee3c.","fifu_image_url":"","fifu_image_alt":"","footnotes":""},"categories":[1],"tags":[103,108],"class_list":["post-3460","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","tag-academic","tag-business-model-canvas"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Chuy\u1ec3n h\u01b0\u1edbng B\u1ea3n \u0111\u1ed3 M\u00f4 h\u00ecnh Kinh doanh C\u1ee7a B\u1ea1n: H\u01b0\u1edbng d\u1eabn v\u1ec1 Ph\u1ea3n h\u1ed3i Th\u1ecb tr\u01b0\u1eddng \ud83d\udd04<\/title>\n<meta name=\"description\" content=\"H\u1ecdc c\u00e1ch v\u1ebd l\u1ea1i B\u1ea3n \u0111\u1ed3 M\u00f4 h\u00ecnh Kinh doanh c\u1ee7a b\u1ea1n khi ph\u1ea3n h\u1ed3i th\u1ecb tr\u01b0\u1eddng cho th\u1ea5y nhu c\u1ea7u thay \u0111\u1ed5i. 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