{"id":3357,"date":"2026-02-27T04:48:28","date_gmt":"2026-02-26T20:48:28","guid":{"rendered":"https:\/\/www.go2posts.com\/vi\/tutorial-on-five-forces-analysis-with-a-case-study-2\/"},"modified":"2026-02-27T04:48:28","modified_gmt":"2026-02-26T20:48:28","slug":"tutorial-on-five-forces-analysis-with-a-case-study-2","status":"publish","type":"post","link":"https:\/\/www.go2posts.com\/vi\/tutorial-on-five-forces-analysis-with-a-case-study-2\/","title":{"rendered":"H\u01b0\u1edbng d\u1eabn ph\u00e2n t\u00edch N\u0103m l\u1ef1c l\u01b0\u1ee3ng v\u1edbi m\u1ed9t nghi\u00ean c\u1ee9u tr\u01b0\u1eddng h\u1ee3p"},"content":{"rendered":"<h2>Gi\u1edbi thi\u1ec7u v\u1ec1 ph\u00e2n t\u00edch N\u0103m l\u1ef1c l\u01b0\u1ee3ng<\/h2>\n<p dir=\"auto\"><a href=\"https:\/\/www.visual-paradigm.com\/guide\/strategic-analysis\/what-is-five-forces-analysis\/\">Ph\u00e2n t\u00edch N\u0103m l\u1ef1c l\u01b0\u1ee3ng<\/a> l\u00e0 m\u1ed9t khung chi\u1ebfn l\u01b0\u1ee3c \u0111\u01b0\u1ee3c Michael E. Porter ph\u00e1t tri\u1ec3n \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 c\u00e1c \u0111\u1ed9ng l\u1ef1c c\u1ea1nh tranh trong m\u1ed9t ng\u00e0nh. Khung n\u00e0y gi\u00fap c\u00e1c doanh nghi\u1ec7p hi\u1ec3u r\u00f5 nh\u1eefng l\u1ef1c l\u01b0\u1ee3ng \u0111\u1ecbnh h\u00ecnh m\u00f4i tr\u01b0\u1eddng c\u1ea1nh tranh c\u1ee7a h\u1ecd, t\u1eeb \u0111\u00f3 c\u00f3 th\u1ec3 \u0111\u01b0a ra c\u00e1c quy\u1ebft \u0111\u1ecbnh chi\u1ebfn l\u01b0\u1ee3c th\u00f4ng th\u00e1i. N\u0103m l\u1ef1c l\u01b0\u1ee3ng bao g\u1ed3m:<\/p>\n<p dir=\"auto\"><img alt=\"Online Five Forces Analysis Software\" decoding=\"async\" src=\"https:\/\/online.visual-paradigm.com\/images\/features\/five-forces-analysis-tool\/01-online-five-forces-analysis-tool.png\"\/><\/p>\n<ol>\n<li><strong>Amh hi\u1ec3m t\u1eeb c\u00e1c \u0111\u1ed1i th\u1ee7 m\u1edbi gia nh\u1eadp<\/strong><\/li>\n<li><strong>S\u1ee9c m\u1ea1nh th\u01b0\u01a1ng l\u01b0\u1ee3ng c\u1ee7a nh\u00e0 cung c\u1ea5p<\/strong><\/li>\n<li><strong>S\u1ee9c m\u1ea1nh th\u01b0\u01a1ng l\u01b0\u1ee3ng c\u1ee7a ng\u01b0\u1eddi mua<\/strong><\/li>\n<li><strong>Amh hi\u1ec3m t\u1eeb c\u00e1c s\u1ea3n ph\u1ea9m thay th\u1ebf<\/strong><\/li>\n<li><strong>C\u1ea1nh tranh gi\u1eefa c\u00e1c \u0111\u1ed1i th\u1ee7 hi\u1ec7n c\u00f3<\/strong><\/li>\n<\/ol>\n<p dir=\"auto\">H\u01b0\u1edbng d\u1eabn n\u00e0y s\u1ebd d\u1eabn b\u1ea1n qua t\u1eebng l\u1ef1c l\u01b0\u1ee3ng trong n\u0103m l\u1ef1c l\u01b0\u1ee3ng v\u00e0 cung c\u1ea5p m\u1ed9t nghi\u00ean c\u1ee9u tr\u01b0\u1eddng h\u1ee3p d\u1ef1a tr\u00ean h\u00ecnh \u1ea3nh \u0111\u01b0\u1ee3c cung c\u1ea5p.<\/p>\n<h2>N\u0103m l\u1ef1c l\u01b0\u1ee3ng<\/h2>\n<h3>1. Amh hi\u1ec3m t\u1eeb c\u00e1c \u0111\u1ed1i th\u1ee7 m\u1edbi gia nh\u1eadp<\/h3>\n<p dir=\"auto\">Amh hi\u1ec3m t\u1eeb c\u00e1c \u0111\u1ed1i th\u1ee7 m\u1edbi gia nh\u1eadp \u0111\u1ec1 c\u1eadp \u0111\u1ebfn m\u1ee9c \u0111\u1ed9 d\u1ec5 d\u00e0ng m\u00e0 c\u00e1c \u0111\u1ed1i th\u1ee7 m\u1edbi c\u00f3 th\u1ec3 tham gia th\u1ecb tr\u01b0\u1eddng. C\u00e1c y\u1ebfu t\u1ed1 c\u1ea7n xem x\u00e9t bao g\u1ed3m:<\/p>\n<ul>\n<li><strong>R\u00e0o c\u1ea3n gia nh\u1eadp<\/strong>: R\u00e0o c\u1ea3n cao (v\u00ed d\u1ee5: quy \u0111\u1ecbnh, y\u00eau c\u1ea7u v\u1ed1n) l\u00e0m gi\u1ea3m m\u1ee9c \u0111\u1ed9 amh hi\u1ec3m.<\/li>\n<li><strong>N\u0103ng su\u1ea5t theo quy m\u00f4<\/strong>: C\u00e1c ng\u00e0nh c\u00f3 n\u0103ng su\u1ea5t theo quy m\u00f4 \u0111\u00e1ng k\u1ec3 s\u1ebd \u00edt h\u1ea5p d\u1eabn \u0111\u1ed1i v\u1edbi c\u00e1c \u0111\u1ed1i th\u1ee7 m\u1edbi gia nh\u1eadp.<\/li>\n<li><strong>L\u00f2ng trung th\u00e0nh v\u1edbi th\u01b0\u01a1ng hi\u1ec7u<\/strong>: L\u00f2ng trung th\u00e0nh th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh l\u00e0m cho vi\u1ec7c gia nh\u1eadp c\u1ee7a \u0111\u1ed1i th\u1ee7 m\u1edbi tr\u1edf n\u00ean kh\u00f3 kh\u0103n h\u01a1n.<\/li>\n<li><strong>Chi ph\u00ed chuy\u1ec3n \u0111\u1ed5i c\u1ee7a kh\u00e1ch h\u00e0ng<\/strong>: Chi ph\u00ed chuy\u1ec3n \u0111\u1ed5i cao l\u00e0m gi\u1ea3m m\u1ee9c \u0111\u1ed9 amh hi\u1ec3m t\u1eeb c\u00e1c \u0111\u1ed1i th\u1ee7 m\u1edbi gia nh\u1eadp.<\/li>\n<li><strong>Ti\u1ebfp c\u1eadn c\u00e1c k\u00eanh ph\u00e2n ph\u1ed1i<\/strong>: Kh\u00f3 kh\u0103n trong vi\u1ec7c thi\u1ebft l\u1eadp c\u00e1c k\u00eanh ph\u00e2n ph\u1ed1i c\u00f3 th\u1ec3 l\u00e0m d\u1eadp t\u1eaft \u00fd \u0111\u1ecbnh gia nh\u1eadp c\u1ee7a \u0111\u1ed1i th\u1ee7 m\u1edbi.<\/li>\n<li><strong>S\u1ef1 ph\u1ea3n c\u00f4ng t\u1eeb c\u00e1c \u0111\u1ed1i th\u1ee7 hi\u1ec7n c\u00f3<\/strong>: M\u1ee9c \u0111\u1ed9 amh hi\u1ec3m ph\u1ea3n c\u00f4ng cao c\u00f3 th\u1ec3 l\u00e0m gi\u1ea3m \u00fd \u0111\u1ecbnh gia nh\u1eadp c\u1ee7a \u0111\u1ed1i th\u1ee7 m\u1edbi.<\/li>\n<\/ul>\n<p dir=\"auto\"><strong>C\u00e2u h\u1ecfi then ch\u1ed1t<\/strong>:<\/p>\n<ul>\n<li>R\u00e0o c\u1ea3n gia nh\u1eadp l\u00e0 g\u00ec?<\/li>\n<li>N\u0103ng su\u1ea5t theo quy m\u00f4 l\u00e0 g\u00ec?<\/li>\n<li>L\u00f2ng trung th\u00e0nh th\u01b0\u01a1ng hi\u1ec7u l\u00e0 g\u00ec?<\/li>\n<li>Chi ph\u00ed chuy\u1ec3n \u0111\u1ed5i c\u1ee7a kh\u00e1ch h\u00e0ng l\u00e0 bao nhi\u00eau?<\/li>\n<li>Vi\u1ec7c thi\u1ebft l\u1eadp c\u00e1c k\u00eanh ph\u00e2n ph\u1ed1i kh\u00f3 \u0111\u1ebfn m\u1ee9c n\u00e0o?<\/li>\n<li>Nguy c\u01a1 ph\u1ea3n c\u00f4ng t\u1eeb c\u00e1c \u0111\u1ed1i th\u1ee7 hi\u1ec7n t\u1ea1i l\u00e0 g\u00ec?<\/li>\n<\/ul>\n<h3>2. Quy\u1ec1n l\u1ef1c th\u01b0\u01a1ng l\u01b0\u1ee3ng c\u1ee7a nh\u00e0 cung c\u1ea5p<\/h3>\n<p dir=\"auto\">Quy\u1ec1n l\u1ef1c th\u01b0\u01a1ng l\u01b0\u1ee3ng c\u1ee7a nh\u00e0 cung c\u1ea5p \u0111\u1ec1 c\u1eadp \u0111\u1ebfn \u1ea3nh h\u01b0\u1edfng m\u00e0 c\u00e1c nh\u00e0 cung c\u1ea5p c\u00f3 \u0111\u1ed1i v\u1edbi c\u00e1c \u0111i\u1ec1u kho\u1ea3n v\u00e0 \u0111i\u1ec1u ki\u1ec7n cung c\u1ea5p h\u00e0ng h\u00f3a ho\u1eb7c d\u1ecbch v\u1ee5 cho m\u1ed9t ng\u00e0nh. C\u00e1c y\u1ebfu t\u1ed1 c\u1ea7n xem x\u00e9t bao g\u1ed3m:<\/p>\n<ul>\n<li><strong>S\u1ed1 l\u01b0\u1ee3ng nh\u00e0 cung c\u1ea5p<\/strong>: \u00cdt nh\u00e0 cung c\u1ea5p h\u01a1n c\u00f3 ngh\u0129a l\u00e0 quy\u1ec1n l\u1ef1c th\u01b0\u01a1ng l\u01b0\u1ee3ng cao h\u01a1n.<\/li>\n<li><strong>\u0110\u1eb7c th\u00f9 c\u1ee7a ngu\u1ed3n l\u1ef1c<\/strong>: C\u00e1c nh\u00e0 cung c\u1ea5p c\u00f3 ngu\u1ed3n l\u1ef1c \u0111\u1ed9c \u0111\u00e1o ho\u1eb7c khan hi\u1ebfm s\u1ebd c\u00f3 nhi\u1ec1u quy\u1ec1n l\u1ef1c h\u01a1n.<\/li>\n<li><strong>Chi ph\u00ed chuy\u1ec3n \u0111\u1ed5i<\/strong>: Chi ph\u00ed chuy\u1ec3n \u0111\u1ed5i cao \u0111\u1ed1i v\u1edbi ng\u01b0\u1eddi mua s\u1ebd l\u00e0m t\u0103ng quy\u1ec1n l\u1ef1c c\u1ee7a nh\u00e0 cung c\u1ea5p.<\/li>\n<li><strong>S\u1ef1 ph\u00e2n \u0111o\u1ea1n<\/strong>: C\u00e1c nh\u00e0 cung c\u1ea5p b\u1ecb ph\u00e2n \u0111o\u1ea1n cao s\u1ebd c\u00f3 nhi\u1ec1u quy\u1ec1n l\u1ef1c h\u01a1n.<\/li>\n<\/ul>\n<p dir=\"auto\"><strong>C\u00e2u h\u1ecfi then ch\u1ed1t<\/strong>:<\/p>\n<ul>\n<li>C\u00f3 bao nhi\u00eau nh\u00e0 cung c\u1ea5p?<\/li>\n<li>\u0110\u1eb7c th\u00f9 c\u1ee7a ngu\u1ed3n l\u1ef1c l\u00e0 g\u00ec?<\/li>\n<li>Chi ph\u00ed chuy\u1ec3n \u0111\u1ed5i c\u1ee7a ng\u01b0\u1eddi mua l\u00e0 bao nhi\u00eau?<\/li>\n<li>C\u00e1c nh\u00e0 cung c\u1ea5p b\u1ecb ph\u00e2n \u0111o\u1ea1n \u0111\u1ebfn m\u1ee9c n\u00e0o?<\/li>\n<\/ul>\n<h3>3. Quy\u1ec1n l\u1ef1c th\u01b0\u01a1ng l\u01b0\u1ee3ng c\u1ee7a ng\u01b0\u1eddi mua<\/h3>\n<p dir=\"auto\">Quy\u1ec1n l\u1ef1c th\u01b0\u01a1ng l\u01b0\u1ee3ng c\u1ee7a ng\u01b0\u1eddi mua \u0111\u1ec1 c\u1eadp \u0111\u1ebfn \u1ea3nh h\u01b0\u1edfng m\u00e0 kh\u00e1ch h\u00e0ng c\u00f3 \u0111\u1ed1i v\u1edbi c\u00e1c \u0111i\u1ec1u kho\u1ea3n v\u00e0 \u0111i\u1ec1u ki\u1ec7n mua h\u00e0ng h\u00f3a ho\u1eb7c d\u1ecbch v\u1ee5. C\u00e1c y\u1ebfu t\u1ed1 c\u1ea7n xem x\u00e9t bao g\u1ed3m:<\/p>\n<ul>\n<li><strong>S\u1ed1 l\u01b0\u1ee3ng ng\u01b0\u1eddi mua<\/strong>: \u00cdt ng\u01b0\u1eddi mua h\u01a1n c\u00f3 ngh\u0129a l\u00e0 quy\u1ec1n l\u1ef1c th\u01b0\u01a1ng l\u01b0\u1ee3ng cao h\u01a1n.<\/li>\n<li><strong>Quy m\u00f4 c\u1ee7a ng\u01b0\u1eddi mua<\/strong>: Ng\u01b0\u1eddi mua l\u1edbn h\u01a1n s\u1ebd c\u00f3 nhi\u1ec1u quy\u1ec1n l\u1ef1c h\u01a1n.<\/li>\n<li><strong>S\u1ef1 chu\u1ea9n h\u00f3a c\u1ee7a s\u1ea3n ph\u1ea9m<\/strong>: S\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c chu\u1ea9n h\u00f3a cao s\u1ebd l\u00e0m t\u0103ng quy\u1ec1n l\u1ef1c c\u1ee7a ng\u01b0\u1eddi mua.<\/li>\n<li><strong>Quy m\u00f4 \u0111\u01a1n h\u00e0ng<\/strong>: \u0110\u01a1n h\u00e0ng r\u1ea5t l\u1edbn s\u1ebd l\u00e0m t\u0103ng quy\u1ec1n l\u1ef1c c\u1ee7a ng\u01b0\u1eddi mua.<\/li>\n<li><strong>\u0110\u1ed9 nh\u1ea1y gi\u00e1<\/strong>: S\u1ef1 nh\u1ea1y c\u1ea3m v\u1ec1 gi\u00e1 cao l\u00e0m t\u0103ng quy\u1ec1n l\u1ef1c c\u1ee7a ng\u01b0\u1eddi mua.<\/li>\n<li><strong>Nguy c\u01a1 t\u00edch h\u1ee3p<\/strong>: Ng\u01b0\u1eddi mua c\u00f3 nguy c\u01a1 t\u00edch h\u1ee3p ng\u01b0\u1ee3c v\u00e0o ng\u00e0nh c\u1ee7a nh\u00e0 cung c\u1ea5p s\u1ebd c\u00f3 nhi\u1ec1u quy\u1ec1n l\u1ef1c h\u01a1n.<\/li>\n<\/ul>\n<p dir=\"auto\"><strong>C\u00e2u h\u1ecfi then ch\u1ed1t<\/strong>:<\/p>\n<ul>\n<li>S\u1ed1 l\u01b0\u1ee3ng ng\u01b0\u1eddi mua l\u00e0 bao nhi\u00eau?<\/li>\n<li>K\u00edch th\u01b0\u1edbc c\u1ee7a h\u1ecd l\u00e0 bao nhi\u00eau?<\/li>\n<li>S\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c chu\u1ea9n h\u00f3a \u0111\u1ebfn m\u1ee9c n\u00e0o?<\/li>\n<li>K\u00edch th\u01b0\u1edbc \u0111\u01a1n h\u00e0ng l\u00e0 bao nhi\u00eau?<\/li>\n<li>S\u1ef1 nh\u1ea1y c\u1ea3m v\u1ec1 gi\u00e1 l\u00e0 bao nhi\u00eau?<\/li>\n<li>Nguy c\u01a1 t\u00edch h\u1ee3p l\u00e0 g\u00ec?<\/li>\n<\/ul>\n<h3>4. Nguy c\u01a1 thay th\u1ebf<\/h3>\n<p dir=\"auto\">Nguy c\u01a1 thay th\u1ebf \u0111\u1ec1 c\u1eadp \u0111\u1ebfn kh\u1ea3 n\u0103ng kh\u00e1ch h\u00e0ng chuy\u1ec3n sang s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 thay th\u1ebf. C\u00e1c y\u1ebfu t\u1ed1 c\u1ea7n xem x\u00e9t bao g\u1ed3m:<\/p>\n<ul>\n<li><strong>S\u1ef1 s\u1eb5n c\u00f3 c\u1ee7a c\u00e1c s\u1ea3n ph\u1ea9m thay th\u1ebf<\/strong>: S\u1ed1 l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m thay th\u1ebf c\u00e0ng nhi\u1ec1u, nguy c\u01a1 c\u00e0ng cao.<\/li>\n<li><strong>Chi ph\u00ed chuy\u1ec3n \u0111\u1ed5i<\/strong>: Chi ph\u00ed chuy\u1ec3n \u0111\u1ed5i th\u1ea5p l\u00e0m t\u0103ng nguy c\u01a1 thay th\u1ebf.<\/li>\n<li><strong>Hi\u1ec7u su\u1ea5t t\u01b0\u01a1ng \u0111\u1ed1i<\/strong>: C\u00e1c s\u1ea3n ph\u1ea9m thay th\u1ebf cung c\u1ea5p hi\u1ec7u su\u1ea5t t\u1ed1t h\u01a1n s\u1ebd g\u00e2y nguy hi\u1ec3m h\u01a1n.<\/li>\n<\/ul>\n<p dir=\"auto\"><strong>C\u00e2u h\u1ecfi then ch\u1ed1t<\/strong>:<\/p>\n<ul>\n<li>S\u1ef1 s\u1eb5n c\u00f3 c\u1ee7a s\u1ea3n ph\u1ea9m thay th\u1ebf l\u00e0 g\u00ec?<\/li>\n<li>Chi ph\u00ed chuy\u1ec3n \u0111\u1ed5i l\u00e0 bao nhi\u00eau?<\/li>\n<li>Hi\u1ec7u su\u1ea5t t\u01b0\u01a1ng \u0111\u1ed1i c\u1ee7a s\u1ea3n ph\u1ea9m thay th\u1ebf l\u00e0 g\u00ec?<\/li>\n<\/ul>\n<h3>5. C\u1ea1nh tranh gi\u1eefa c\u00e1c \u0111\u1ed1i th\u1ee7 hi\u1ec7n c\u00f3<\/h3>\n<p dir=\"auto\">M\u1ee9c \u0111\u1ed9 c\u1ea1nh tranh kh\u1ed1c li\u1ec7t \u0111\u1ec1 c\u1eadp \u0111\u1ebfn m\u1ee9c \u0111\u1ed9 c\u1ea1nh tranh gi\u1eefa c\u00e1c doanh nghi\u1ec7p hi\u1ec7n c\u00f3 trong ng\u00e0nh. C\u00e1c y\u1ebfu t\u1ed1 c\u1ea7n xem x\u00e9t bao g\u1ed3m:<\/p>\n<ul>\n<li><strong>S\u1ed1 l\u01b0\u1ee3ng \u0111\u1ed1i th\u1ee7<\/strong>: Nhi\u1ec1u \u0111\u1ed1i th\u1ee7 h\u01a1n c\u00f3 ngh\u0129a l\u00e0 c\u1ea1nh tranh cao h\u01a1n.<\/li>\n<li><strong>T\u1ed1c \u0111\u1ed9 t\u0103ng tr\u01b0\u1edfng ng\u00e0nh<\/strong>: T\u0103ng tr\u01b0\u1edfng ch\u1eadm l\u00e0m t\u0103ng c\u1ea1nh tranh.<\/li>\n<li><strong>S\u1ef1 kh\u00e1c bi\u1ec7t<\/strong>: C\u00e1c ng\u00e0nh c\u00f4ng nghi\u1ec7p c\u00f3 m\u1ee9c \u0111\u1ed9 kh\u00e1c bi\u1ec7t th\u1ea5p th\u01b0\u1eddng c\u00f3 c\u1ea1nh tranh cao h\u01a1n.<\/li>\n<li><strong>Chi ph\u00ed chuy\u1ec3n \u0111\u1ed5i c\u1ee7a kh\u00e1ch h\u00e0ng<\/strong>: Chi ph\u00ed chuy\u1ec3n \u0111\u1ed5i th\u1ea5p l\u00e0m t\u0103ng m\u1ee9c \u0111\u1ed9 c\u1ea1nh tranh.<\/li>\n<li><strong>Chi ph\u00ed c\u1ed1 \u0111\u1ecbnh cao<\/strong>: Chi ph\u00ed c\u1ed1 \u0111\u1ecbnh cao l\u00e0m t\u0103ng m\u1ee9c \u0111\u1ed9 c\u1ea1nh tranh.<\/li>\n<li><strong>R\u00e0o c\u1ea3n r\u1eddi b\u1ecf th\u1ecb tr\u01b0\u1eddng<\/strong>: R\u00e0o c\u1ea3n r\u1eddi b\u1ecf th\u1ecb tr\u01b0\u1eddng cao l\u00e0m t\u0103ng m\u1ee9c \u0111\u1ed9 c\u1ea1nh tranh.<\/li>\n<\/ul>\n<p dir=\"auto\"><strong>C\u00e2u h\u1ecfi then ch\u1ed1t<\/strong>:<\/p>\n<ul>\n<li>S\u1ed1 l\u01b0\u1ee3ng \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh l\u00e0 bao nhi\u00eau?<\/li>\n<li>T\u1ed1c \u0111\u1ed9 t\u0103ng tr\u01b0\u1edfng c\u1ee7a ng\u00e0nh l\u00e0 bao nhi\u00eau?<\/li>\n<li>S\u1ef1 kh\u00e1c bi\u1ec7t l\u00e0 g\u00ec?<\/li>\n<li>Chi ph\u00ed chuy\u1ec3n \u0111\u1ed5i c\u1ee7a kh\u00e1ch h\u00e0ng l\u00e0 bao nhi\u00eau?<\/li>\n<li>Chi ph\u00ed c\u1ed1 \u0111\u1ecbnh l\u00e0 bao nhi\u00eau?<\/li>\n<li>R\u00e0o c\u1ea3n r\u1eddi b\u1ecf th\u1ecb tr\u01b0\u1eddng l\u00e0 g\u00ec?<\/li>\n<\/ul>\n<h2>V\u00ed d\u1ee5 th\u1ef1c t\u1ebf: Ph\u00e2n t\u00edch d\u1ef1a tr\u00ean h\u00ecnh \u1ea3nh<\/h2>\n<p dir=\"auto\">H\u00e3y c\u00f9ng ph\u00e2n t\u00edch h\u00ecnh \u1ea3nh \u0111\u01b0\u1ee3c cung c\u1ea5p b\u1eb1ng khung ph\u00e2n t\u00edch N\u0103m L\u1ef1c l\u01b0\u1ee3ng.<\/p>\n<h3>1. Nguy c\u01a1 gia nh\u1eadp m\u1edbi<\/h3>\n<ul>\n<li><strong>Kinh nghi\u1ec7m c\u1ea7n thi\u1ebft \u0111\u1ec3 gia nh\u1eadp ng\u00e0nh<\/strong>: Y\u00eau c\u1ea7u kinh nghi\u1ec7m cao s\u1ebd l\u00e0m gi\u1ea3m nguy c\u01a1.<\/li>\n<li><strong>Ti\u1ebfp c\u1eadn nh\u00e2n l\u1ef1c nghi\u00ean c\u1ee9u v\u00e0 ph\u00e1t tri\u1ec3n<\/strong>: H\u1ea1n ch\u1ebf ti\u1ebfp c\u1eadn nh\u00e2n l\u1ef1c nghi\u00ean c\u1ee9u v\u00e0 ph\u00e1t tri\u1ec3n l\u00e0m t\u0103ng r\u00e0o c\u1ea3n.<\/li>\n<li><strong>Quy m\u00f4 kinh t\u1ebf<\/strong>: Quy m\u00f4 kinh t\u1ebf \u0111\u00e1ng k\u1ec3 khi\u1ebfn vi\u1ec7c gia nh\u1eadp m\u1edbi tr\u1edf n\u00ean kh\u00f3 kh\u0103n.<\/li>\n<li><strong>B\u1ea3o v\u1ec7 c\u00f4ng ngh\u1ec7<\/strong>: Thi\u1ebfu b\u1ea3o v\u1ec7 c\u00f4ng ngh\u1ec7 l\u00e0m t\u0103ng nguy c\u01a1.<\/li>\n<li><strong>Chi ph\u00ed chuy\u1ec3n \u0111\u1ed5i c\u1ee7a kh\u00e1ch h\u00e0ng<\/strong>: Chi ph\u00ed chuy\u1ec3n \u0111\u1ed5i th\u1ea5p gi\u00fap vi\u1ec7c gia nh\u1eadp m\u1edbi tr\u1edf n\u00ean d\u1ec5 d\u00e0ng h\u01a1n.<\/li>\n<li><strong>K\u00eanh ph\u00e2n ph\u1ed1i<\/strong>: Kh\u00f3 kh\u0103n trong vi\u1ec7c thi\u1ebft l\u1eadp c\u00e1c k\u00eanh ph\u00e2n ph\u1ed1i l\u00e0m gi\u1ea3m s\u1ee9c h\u1ea5p d\u1eabn \u0111\u1ed1i v\u1edbi c\u00e1c \u0111\u1ed1i th\u1ee7 m\u1edbi tham gia.<\/li>\n<li><strong>S\u1ef1 tr\u1ea3 \u0111\u0169a t\u1eeb c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh<\/strong>: Nguy c\u01a1 tr\u1ea3 \u0111\u0169a t\u1eeb c\u00e1c \u0111\u1ed1i th\u1ee7 hi\u1ec7n h\u1eefu l\u00e0 r\u1ea5t cao.<\/li>\n<\/ul>\n<h3>2. Quy\u1ec1n l\u1ef1c th\u01b0\u01a1ng l\u01b0\u1ee3ng c\u1ee7a nh\u00e0 cung c\u1ea5p<\/h3>\n<ul>\n<li><strong>Nh\u00f3m nh\u00e0 cung c\u1ea5p ph\u1ee5 thu\u1ed9c v\u00e0o c\u00f4ng ty<\/strong>: C\u00e1c nh\u00e0 cung c\u1ea5p ph\u1ee5 thu\u1ed9c v\u00e0o c\u00f4ng ty c\u00f3 \u00edt quy\u1ec1n l\u1ef1c h\u01a1n.<\/li>\n<li><strong>Chi ph\u00ed chuy\u1ec3n \u0111\u1ed5i \u0111\u1ed1i v\u1edbi c\u00f4ng ty<\/strong>: Chi ph\u00ed chuy\u1ec3n \u0111\u1ed5i cao \u0111\u1ed1i v\u1edbi c\u00f4ng ty l\u00e0m t\u0103ng quy\u1ec1n l\u1ef1c c\u1ee7a nh\u00e0 cung c\u1ea5p.<\/li>\n<li><strong>S\u1ef1 ph\u00e2n m\u1ea3nh<\/strong>: C\u00e1c nh\u00e0 cung c\u1ea5p b\u1ecb ph\u00e2n m\u1ea3nh cao c\u00f3 nhi\u1ec1u quy\u1ec1n l\u1ef1c h\u01a1n.<\/li>\n<\/ul>\n<h3>3. Quy\u1ec1n l\u1ef1c th\u01b0\u01a1ng l\u01b0\u1ee3ng c\u1ee7a ng\u01b0\u1eddi mua<\/h3>\n<ul>\n<li><strong>Nh\u00f3m nh\u00e0 cung c\u1ea5p ph\u1ee5 thu\u1ed9c v\u00e0o c\u00f4ng ty<\/strong>: Ng\u01b0\u1eddi mua ph\u1ee5 thu\u1ed9c v\u00e0o c\u00f4ng ty c\u00f3 \u00edt quy\u1ec1n l\u1ef1c h\u01a1n.<\/li>\n<li><strong>S\u1ef1 chu\u1ea9n h\u00f3a s\u1ea3n ph\u1ea9m<\/strong>: S\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c chu\u1ea9n h\u00f3a cao l\u00e0m t\u0103ng quy\u1ec1n l\u1ef1c c\u1ee7a ng\u01b0\u1eddi mua.<\/li>\n<li><strong>Quy m\u00f4 \u0111\u01a1n h\u00e0ng<\/strong>: \u0110\u01a1n h\u00e0ng r\u1ea5t l\u1edbn l\u00e0m t\u0103ng quy\u1ec1n l\u1ef1c c\u1ee7a ng\u01b0\u1eddi mua.<\/li>\n<li><strong>T\u00ednh \u0111\u1ed3ng nh\u1ea5t c\u1ee7a s\u1ea3n ph\u1ea9m<\/strong>: S\u1ea3n ph\u1ea9m \u0111\u1ed3ng nh\u1ea5t l\u00e0m t\u0103ng quy\u1ec1n l\u1ef1c c\u1ee7a ng\u01b0\u1eddi mua.<\/li>\n<li><strong>\u0110\u1ed9 nh\u1ea1y gi\u00e1<\/strong>: \u0110\u1ed9 nh\u1ea1y gi\u00e1 c\u1ef1c cao l\u00e0m t\u0103ng quy\u1ec1n l\u1ef1c c\u1ee7a ng\u01b0\u1eddi mua.<\/li>\n<li><strong>Nguy c\u01a1 t\u00edch h\u1ee3p<\/strong>: C\u00e1c nh\u00e0 cung c\u1ea5p kh\u00f4ng \u0111e d\u1ecda t\u00edch h\u1ee3p ng\u01b0\u1ee3c v\u00e0o ng\u00e0nh c\u1ee7a ng\u01b0\u1eddi mua.<\/li>\n<\/ul>\n<h3>4. Nguy c\u01a1 thay th\u1ebf<\/h3>\n<ul>\n<li><strong>Kh\u1ed1i l\u01b0\u1ee3ng chuy\u1ec3n \u0111\u1ed5i c\u1ee7a ng\u01b0\u1eddi mua<\/strong>: Kh\u1ed1i l\u01b0\u1ee3ng chuy\u1ec3n \u0111\u1ed5i cao c\u1ee7a ng\u01b0\u1eddi mua \u0111i\u1ec7n tho\u1ea1i th\u00f4ng minh l\u00e0m t\u0103ng nguy c\u01a1.<\/li>\n<li><strong>Hi\u1ec7u su\u1ea5t t\u01b0\u01a1ng \u0111\u1ed1i c\u1ee7a c\u00e1c s\u1ea3n ph\u1ea9m thay th\u1ebf<\/strong>: Hi\u1ec7u su\u1ea5t t\u01b0\u01a1ng \u0111\u1ed1i c\u1ee7a c\u00e1c s\u1ea3n ph\u1ea9m thay th\u1ebf t\u1ed1t h\u01a1n nhi\u1ec1u, l\u00e0m t\u0103ng nguy c\u01a1.<\/li>\n<\/ul>\n<h3>5. C\u1ea1nh tranh gi\u1eefa c\u00e1c \u0111\u1ed1i th\u1ee7 hi\u1ec7n h\u1eefu<\/h3>\n<ul>\n<li><strong>S\u1ed1 l\u01b0\u1ee3ng \u0111\u1ed1i th\u1ee7<\/strong>: C\u1ea1nh tranh \u00edt nh\u01b0ng kh\u1ed1c li\u1ec7t (v\u00ed d\u1ee5: Apple, Samsung, Google).<\/li>\n<li><strong>Chi ph\u00ed chuy\u1ec3n \u0111\u1ed5i c\u1ee7a kh\u00e1ch h\u00e0ng<\/strong>: Chi ph\u00ed chuy\u1ec3n \u0111\u1ed5i cao \u0111\u1ed1i v\u1edbi Nokia.<\/li>\n<li><strong>L\u00f2ng trung th\u00e0nh c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng<\/strong>: L\u00f2ng trung th\u00e0nh c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng th\u1ea5p \u0111\u1ebfn trung b\u00ecnh.<\/li>\n<li><strong>Chi\u1ebfn l\u01b0\u1ee3c t\u0103ng tr\u01b0\u1edfng<\/strong>: C\u00e1c \u0111\u1ed1i th\u1ee7 \u0111ang theo \u0111u\u1ed5i c\u00e1c chi\u1ebfn l\u01b0\u1ee3c t\u0103ng tr\u01b0\u1edfng m\u1ea1nh m\u1ebd.<\/li>\n<li><strong>Chi ph\u00ed r\u1eddi kh\u1ecfi th\u1ecb tr\u01b0\u1eddng<\/strong>: Chi ph\u00ed r\u1eddi kh\u1ecfi th\u1ecb tr\u01b0\u1eddng cao l\u00e0m gia t\u0103ng c\u1ea1nh tranh.<\/li>\n<\/ul>\n<h2>H\u1ec7 qu\u1ea3 chi\u1ebfn l\u01b0\u1ee3c<\/h2>\n<p dir=\"auto\">D\u1ef1a tr\u00ean ph\u00e2n t\u00edch, d\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 h\u1ec7 qu\u1ea3 chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ed1i v\u1edbi c\u00f4ng ty:<\/p>\n<ul>\n<li><strong>T\u1eadp trung v\u00e0o \u0111\u1ed5i m\u1edbi<\/strong>: Nghi\u00ean c\u1ee9u v\u00e0 ph\u00e1t tri\u1ec3n li\u00ean t\u1ee5c \u0111\u1ec3 duy tr\u00ec l\u1ee3i th\u1ebf c\u1ea1nh tranh v\u00e0 gi\u1ea3m m\u1ed1i \u0111e d\u1ecda t\u1eeb c\u00e1c \u0111\u1ed1i th\u1ee7 m\u1edbi gia nh\u1eadp.<\/li>\n<li><strong>C\u1ee7ng c\u1ed1 l\u00f2ng trung th\u00e0nh th\u01b0\u01a1ng hi\u1ec7u<\/strong>: N\u00e2ng cao l\u00f2ng trung th\u00e0nh th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ec3 gi\u1ea3m quy\u1ec1n l\u1ef1c th\u01b0\u01a1ng l\u01b0\u1ee3ng c\u1ee7a ng\u01b0\u1eddi mua v\u00e0 m\u1ed1i \u0111e d\u1ecda t\u1eeb s\u1ea3n ph\u1ea9m thay th\u1ebf.<\/li>\n<li><strong>X\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 ch\u1eb7t ch\u1ebd v\u1edbi nh\u00e0 cung c\u1ea5p<\/strong>: X\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 ch\u1eb7t ch\u1ebd v\u1edbi c\u00e1c nh\u00e0 cung c\u1ea5p ch\u00ednh \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o c\u00e1c linh ki\u1ec7n quan tr\u1ecdng v\u00e0 gi\u1ea3m quy\u1ec1n l\u1ef1c c\u1ee7a nh\u00e0 cung c\u1ea5p.<\/li>\n<li><strong>Ph\u00e2n bi\u1ec7t s\u1ea3n ph\u1ea9m<\/strong>: T\u0103ng c\u01b0\u1eddng ph\u00e2n bi\u1ec7t s\u1ea3n ph\u1ea9m \u0111\u1ec3 gi\u1ea3m c\u1ea1nh tranh kh\u1ed1c li\u1ec7t v\u00e0 m\u1ed1i \u0111e d\u1ecda t\u1eeb s\u1ea3n ph\u1ea9m thay th\u1ebf.<\/li>\n<li><strong>C\u1ea3i thi\u1ec7n tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng<\/strong>: N\u00e2ng cao tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng \u0111\u1ec3 gi\u1ea3m quy\u1ec1n l\u1ef1c th\u01b0\u01a1ng l\u01b0\u1ee3ng c\u1ee7a ng\u01b0\u1eddi mua v\u00e0 t\u0103ng l\u00f2ng trung th\u00e0nh kh\u00e1ch h\u00e0ng.<\/li>\n<\/ul>\n<h2>B\u1eaft \u0111\u1ea7u t\u1eeb th\u1ea3o lu\u1eadn \u00fd t\u01b0\u1edfng<\/h2>\n<p dir=\"auto\">S\u1eed d\u1ee5ng s\u01a1 \u0111\u1ed3 t\u01b0 duy \u0111\u1ec3 th\u1ea3o lu\u1eadn c\u00e1c y\u1ebfu t\u1ed1 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn<a href=\"https:\/\/www.visual-paradigm.com\/tutorials\/five-forces-analysis-tutorial\/\">Ph\u00e2n t\u00edch N\u0103m L\u1ef1c l\u01b0\u1ee3ng<\/a>v\u00e0 sau \u0111\u00f3 tr\u1ef1c quan h\u00f3a n\u00f3 d\u01b0\u1edbi d\u1ea1ng s\u01a1 \u0111\u1ed3 th\u00f4ng tin l\u00e0 m\u1ed9t ph\u01b0\u01a1ng ph\u00e1p hi\u1ec7u qu\u1ea3. Ph\u01b0\u01a1ng ph\u00e1p n\u00e0y cho ph\u00e9p tr\u00ecnh b\u00e0y th\u00f4ng tin ph\u1ee9c t\u1ea1p m\u1ed9t c\u00e1ch c\u00f3 c\u1ea5u tr\u00fac v\u00e0 tr\u1ef1c quan, gi\u00fap d\u1ec5 hi\u1ec3u v\u00e0 truy\u1ec1n \u0111\u1ea1t h\u01a1n. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 h\u01b0\u1edbng d\u1eabn t\u1eebng b\u01b0\u1edbc \u0111\u1ec3 th\u1ef1c hi\u1ec7n \u0111i\u1ec1u n\u00e0y:<\/p>\n<h2>H\u01b0\u1edbng d\u1eabn t\u1eebng b\u01b0\u1edbc s\u1eed d\u1ee5ng s\u01a1 \u0111\u1ed3 t\u01b0 duy cho Ph\u00e2n t\u00edch N\u0103m L\u1ef1c l\u01b0\u1ee3ng<\/h2>\n<h3>1.\u00a0<strong>Th\u1ea3o lu\u1eadn \u00fd t\u01b0\u1edfng b\u1eb1ng s\u01a1 \u0111\u1ed3 t\u01b0 duy<\/strong><\/h3>\n<h4>T\u1ea1o m\u1ed9t n\u00fat trung t\u00e2m<\/h4>\n<ul>\n<li><strong>B\u1eaft \u0111\u1ea7u v\u1edbi ng\u00e0nh c\u00f4ng nghi\u1ec7p<\/strong>: \u0110\u1eb7t t\u00ean ng\u00e0nh (v\u00ed d\u1ee5: Ng\u00e0nh d\u1ecbch v\u1ee5 l\u01b0u tr\u00fa) \u1edf trung t\u00e2m b\u1ea3n \u0111\u1ed3 t\u01b0 duy.<\/li>\n<\/ul>\n<h4>Ph\u00e2n nh\u00e1nh N\u0103m L\u1ef1c l\u01b0\u1ee3ng<\/h4>\n<ul>\n<li><strong>T\u1ea1o n\u0103m nh\u00e1nh ch\u00ednh<\/strong>: M\u1ed7i nh\u00e1nh \u0111\u1ea1i di\u1ec7n cho m\u1ed9t trong N\u0103m L\u1ef1c l\u01b0\u1ee3ng:\n<ol>\n<li>S\u1ee9c m\u1ea1nh th\u01b0\u01a1ng l\u01b0\u1ee3ng c\u1ee7a nh\u00e0 cung c\u1ea5p<\/li>\n<li>Nguy c\u01a1 gia nh\u1eadp m\u1edbi<\/li>\n<li>Nguy c\u01a1 thay th\u1ebf<\/li>\n<li>S\u1ee9c m\u1ea1nh th\u01b0\u01a1ng l\u01b0\u1ee3ng c\u1ee7a ng\u01b0\u1eddi mua<\/li>\n<li>M\u1ee9c \u0111\u1ed9 c\u1ea1nh tranh kh\u1ed1c li\u1ec7t<\/li>\n<\/ol>\n<\/li>\n<\/ul>\n<h4>Th\u00eam c\u00e1c th\u00e0nh ph\u1ea7n ph\u1ee5<\/h4>\n<ul>\n<li><strong>X\u00e1c \u0111\u1ecbnh c\u00e1c y\u1ebfu t\u1ed1 ch\u00ednh<\/strong>: \u0110\u1ed1i v\u1edbi m\u1ed7i l\u1ef1c l\u01b0\u1ee3ng, h\u00e3y th\u00eam c\u00e1c nh\u00e1nh ph\u1ee5 \u0111\u1ec3 \u0111\u1ea1i di\u1ec7n cho c\u00e1c y\u1ebfu t\u1ed1 v\u00e0 y\u1ebfu t\u1ed1 quan tr\u1ecdng. V\u00ed d\u1ee5:\n<ul>\n<li><strong>S\u1ee9c m\u1ea1nh th\u01b0\u01a1ng l\u01b0\u1ee3ng c\u1ee7a nh\u00e0 cung c\u1ea5p<\/strong>:\n<ul>\n<li>S\u1ed1 l\u01b0\u1ee3ng nh\u00e0 cung c\u1ea5p<\/li>\n<li>T\u00ednh \u0111\u1ed9c \u0111\u00e1o c\u1ee7a ngu\u1ed3n l\u1ef1c<\/li>\n<li>Kh\u1ea3 n\u0103ng s\u1eb5n c\u00f3 c\u1ee7a c\u00e1c s\u1ea3n ph\u1ea9m thay th\u1ebf<\/li>\n<\/ul>\n<\/li>\n<li><strong>Nguy c\u01a1 gia nh\u1eadp m\u1edbi<\/strong>:\n<ul>\n<li>R\u00e0o c\u1ea3n gia nh\u1eadp<\/li>\n<li>L\u00f2ng trung th\u00e0nh v\u1edbi th\u01b0\u01a1ng hi\u1ec7u<\/li>\n<li>Hi\u1ec7u qu\u1ea3 quy m\u00f4<\/li>\n<\/ul>\n<\/li>\n<li><strong>Nguy c\u01a1 thay th\u1ebf<\/strong>:\n<ul>\n<li>Kh\u1ea3 n\u0103ng s\u1eb5n c\u00f3 c\u1ee7a c\u00e1c s\u1ea3n ph\u1ea9m thay th\u1ebf<\/li>\n<li>S\u1ef1 \u0111\u00e1nh \u0111\u1ed5i gi\u1eefa gi\u00e1 c\u1ea3 v\u00e0 hi\u1ec7u su\u1ea5t<\/li>\n<li>Xu h\u01b0\u1edbng kh\u00e1ch h\u00e0ng chuy\u1ec3n \u0111\u1ed5i<\/li>\n<\/ul>\n<\/li>\n<li><strong>S\u1ee9c m\u1ea1nh th\u01b0\u01a1ng l\u01b0\u1ee3ng c\u1ee7a ng\u01b0\u1eddi mua<\/strong>:\n<ul>\n<li>S\u1ed1 l\u01b0\u1ee3ng ng\u01b0\u1eddi mua<\/li>\n<li>K\u00edch th\u01b0\u1edbc c\u1ee7a ng\u01b0\u1eddi mua<\/li>\n<li>S\u1ef1 s\u1eb5n c\u00f3 c\u1ee7a c\u00e1c l\u1ef1a ch\u1ecdn thay th\u1ebf<\/li>\n<\/ul>\n<\/li>\n<li><strong>M\u1ee9c \u0111\u1ed9 c\u1ea1nh tranh kh\u1ed1c li\u1ec7t<\/strong>:\n<ul>\n<li>S\u1ed1 l\u01b0\u1ee3ng \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh<\/li>\n<li>T\u1ef7 l\u1ec7 t\u0103ng tr\u01b0\u1edfng ng\u00e0nh<\/li>\n<li>S\u1ef1 kh\u00e1c bi\u1ec7t<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<h4>Bao g\u1ed3m chi ti\u1ebft<\/h4>\n<ul>\n<li><strong>Th\u00eam ghi ch\u00fa v\u00e0 bi\u1ec3u t\u01b0\u1ee3ng<\/strong>: Cung c\u1ea5p th\u00eam chi ti\u1ebft v\u00e0 b\u1ed1i c\u1ea3nh cho t\u1eebng y\u1ebfu t\u1ed1. S\u1eed d\u1ee5ng bi\u1ec3u t\u01b0\u1ee3ng ho\u1eb7c m\u00e0u s\u1eafc \u0111\u1ec3 l\u00e0m n\u1ed5i b\u1eadt c\u00e1c \u0111i\u1ec3m quan tr\u1ecdng.<\/li>\n<\/ul>\n<h4>Xem l\u1ea1i v\u00e0 ho\u00e0n thi\u1ec7n<\/h4>\n<ul>\n<li><strong>H\u1ee3p t\u00e1c v\u00e0 l\u1eb7p l\u1ea1i<\/strong>: Xem l\u1ea1i s\u01a1 \u0111\u1ed3 t\u01b0 duy c\u00f9ng \u0111\u1ed9i nh\u00f3m, c\u1eadp nh\u1eadt n\u00f3 khi c\u00f3 th\u00f4ng tin m\u1edbi v\u00e0 ho\u00e0n thi\u1ec7n d\u1ef1a tr\u00ean ph\u1ea3n h\u1ed3i.<\/li>\n<\/ul>\n<h3>2.\u00a0<strong>Tr\u1ef1c quan h\u00f3a d\u01b0\u1edbi d\u1ea1ng infographic<\/strong><\/h3>\n<h4>Ch\u1ecdn m\u1ed9t c\u00f4ng c\u1ee5<\/h4>\n<ul>\n<li><strong>Ch\u1ecdn c\u00f4ng c\u1ee5 thi\u1ebft k\u1ebf<\/strong>: S\u1eed d\u1ee5ng c\u00f4ng c\u1ee5 thi\u1ebft k\u1ebf nh\u01b0 Canva, Adobe Illustrator ho\u1eb7c Visual Paradigm \u0111\u1ec3 t\u1ea1o infographic.<\/li>\n<\/ul>\n<h4>C\u1ea5u tr\u00fac infographic<\/h4>\n<ul>\n<li><strong>Ch\u1ee7 \u0111\u1ec1 trung t\u00e2m<\/strong>: \u0110\u1eb7t t\u00ean ng\u00e0nh ho\u1eb7c ch\u1ee7 \u0111\u1ec1 ch\u00ednh \u1edf trung t\u00e2m ho\u1eb7c \u0111\u1ea7u infographic.<\/li>\n<li><strong>C\u00e1c ph\u1ea7n cho t\u1eebng l\u1ef1c l\u01b0\u1ee3ng<\/strong>: T\u1ea1o c\u00e1c ph\u1ea7n ri\u00eang bi\u1ec7t cho t\u1eebng l\u1ef1c l\u01b0\u1ee3ng N\u0103m, s\u1eed d\u1ee5ng s\u01a1 \u0111\u1ed3 t\u01b0 duy l\u00e0m h\u01b0\u1edbng d\u1eabn.<\/li>\n<\/ul>\n<h4>Th\u00eam c\u00e1c y\u1ebfu t\u1ed1 tr\u1ef1c quan<\/h4>\n<ul>\n<li><strong>Bi\u1ec3u t\u01b0\u1ee3ng v\u00e0 h\u00ecnh \u1ea3nh<\/strong>: S\u1eed d\u1ee5ng bi\u1ec3u t\u01b0\u1ee3ng v\u00e0 h\u00ecnh \u1ea3nh \u0111\u1ec3 th\u1ec3 hi\u1ec7n t\u1eebng y\u1ebfu t\u1ed1 m\u1ed9t c\u00e1ch tr\u1ef1c quan.<\/li>\n<li><strong>M\u00e3 m\u00e0u<\/strong>: S\u1eed d\u1ee5ng c\u00e1c m\u00e0u kh\u00e1c nhau \u0111\u1ec3 ph\u00e2n bi\u1ec7t gi\u1eefa n\u0103m l\u1ef1c l\u01b0\u1ee3ng.<\/li>\n<li><strong>Bi\u1ec3u \u0111\u1ed3 v\u00e0 \u0111\u1ed3 th\u1ecb<\/strong>: T\u00edch h\u1ee3p bi\u1ec3u \u0111\u1ed3 v\u00e0 \u0111\u1ed3 th\u1ecb \u0111\u1ec3 minh h\u1ecda d\u1eef li\u1ec7u v\u00e0 xu h\u01b0\u1edbng.<\/li>\n<\/ul>\n<h4>Bao g\u1ed3m v\u0103n b\u1ea3n<\/h4>\n<ul>\n<li><strong>Ti\u00eau \u0111\u1ec1 v\u00e0 ph\u1ee5 \u0111\u1ec1<\/strong>: S\u1eed d\u1ee5ng c\u00e1c ti\u00eau \u0111\u1ec1 v\u00e0 ph\u1ee5 \u0111\u1ec1 r\u00f5 r\u00e0ng cho m\u1ed7i ph\u1ea7n.<\/li>\n<li><strong>\u0110i\u1ec3m \u0111\u00e1nh d\u1ea5u<\/strong>: Li\u1ec7t k\u00ea c\u00e1c y\u1ebfu t\u1ed1 ch\u00ednh v\u00e0 c\u00e1c \u0111i\u1ec3m c\u1ea7n xem x\u00e9t d\u01b0\u1edbi m\u1ed7i l\u1ef1c l\u01b0\u1ee3ng.<\/li>\n<li><strong>Ghi ch\u00fa<\/strong>: Th\u00eam ghi ch\u00fa \u0111\u1ec3 gi\u1ea3i th\u00edch c\u00e1c \u0111i\u1ec3m ph\u1ee9c t\u1ea1p.<\/li>\n<\/ul>\n<h4>Thi\u1ebft k\u1ebf \u0111\u1ec3 r\u00f5 r\u00e0ng<\/h4>\n<ul>\n<li><strong>B\u1ed1 c\u1ee5c<\/strong>: S\u1eafp x\u1ebfp c\u00e1c y\u1ebfu t\u1ed1 theo b\u1ed1 c\u1ee5c h\u1ee3p l\u00fd v\u00e0 d\u1ec5 theo d\u00f5i.<\/li>\n<li><strong>Kho\u1ea3ng tr\u1ed1ng tr\u1eafng<\/strong>: S\u1eed d\u1ee5ng kho\u1ea3ng tr\u1ed1ng tr\u1eafng m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3 \u0111\u1ec3 tr\u00e1nh r\u1ed1i m\u1eaft.<\/li>\n<li><strong>Ph\u00f4ng ch\u1eef<\/strong>: Ch\u1ecdn ph\u00f4ng ch\u1eef d\u1ec5 \u0111\u1ecdc v\u00e0 s\u1eed d\u1ee5ng c\u00e1c k\u00edch c\u1ee1 v\u00e0 ki\u1ec3u d\u00e1ng kh\u00e1c nhau \u0111\u1ec3 nh\u1ea5n m\u1ea1nh c\u00e1c \u0111i\u1ec3m quan tr\u1ecdng.<\/li>\n<\/ul>\n<h4>Xem x\u00e9t v\u00e0 ho\u00e0n thi\u1ec7n<\/h4>\n<ul>\n<li><strong>Ph\u1ea3n h\u1ed3i<\/strong>: Chia s\u1ebb bi\u1ec3u \u0111\u1ed3 th\u00f4ng tin v\u1edbi c\u00e1c b\u00ean li\u00ean quan \u0111\u1ec3 nh\u1eadn ph\u1ea3n h\u1ed3i.<\/li>\n<li><strong>Chi ti\u1ebft cu\u1ed1i c\u00f9ng<\/strong>: Th\u1ef1c hi\u1ec7n b\u1ea5t k\u1ef3 \u0111i\u1ec1u ch\u1ec9nh c\u1ea7n thi\u1ebft n\u00e0o v\u00e0 ho\u00e0n thi\u1ec7n thi\u1ebft k\u1ebf.<\/li>\n<\/ul>\n<h2>V\u00ed d\u1ee5 th\u1ef1c t\u1ebf: Ng\u00e0nh c\u00f4ng nghi\u1ec7p d\u1ecbch v\u1ee5 l\u01b0u tr\u00fa<\/h2>\n<h3>Tr\u00ed tu\u1ec7 b\u1ea3n \u0111\u1ed3 t\u01b0 duy<\/h3>\n<p><img alt=\"Free Mind Map Template: Five Forces Analysis for the Hospitality Industry\" decoding=\"async\" src=\"https:\/\/online.visual-paradigm.com\/servlet\/editor-content\/board\/templates\/five-forces-analysis-for-the-hospitality-industry\/sites\/7\/2024\/01\/Five-Forces-Analysis-for-the-Hospitality-Industry.png\"\/><\/p>\n<h4>S\u1ee9c m\u1ea1nh th\u01b0\u01a1ng l\u01b0\u1ee3ng c\u1ee7a nh\u00e0 cung c\u1ea5p<\/h4>\n<ul>\n<li><strong>S\u1ed1 l\u01b0\u1ee3ng nh\u00e0 cung c\u1ea5p<\/strong>: S\u1ed1 l\u01b0\u1ee3ng l\u1edbn nh\u00e0 cung c\u1ea5p cho th\u1ef1c ph\u1ea9m, \u0111\u1ed3 u\u1ed1ng v\u00e0 c\u00e1c s\u1ea3n ph\u1ea9m li\u00ean quan \u0111\u1ebfn d\u1ecbch v\u1ee5 l\u01b0u tr\u00fa.<\/li>\n<li><strong>\u0110\u1eb7c th\u00f9 c\u1ee7a ngu\u1ed3n l\u1ef1c<\/strong>: Ngu\u1ed3n l\u1ef1c \u0111\u1ed9c \u0111\u00e1o nh\u01b0 v\u1ecb tr\u00ed \u0111\u1eafc \u0111\u1ecba v\u00e0 c\u00e1c m\u1ed1i h\u1ee3p t\u00e1c \u0111\u1ed9c quy\u1ec1n.<\/li>\n<li><strong>S\u1ef1 s\u1eb5n c\u00f3 c\u1ee7a c\u00e1c s\u1ea3n ph\u1ea9m thay th\u1ebf<\/strong>: S\u1ef1 s\u1eb5n c\u00f3 c\u1ee7a c\u00e1c s\u1ea3n ph\u1ea9m thay th\u1ebf nh\u01b0 nh\u00e0 cung c\u1ea5p thay th\u1ebf v\u00e0 s\u1ea3n xu\u1ea5t n\u1ed9i b\u1ed9.<\/li>\n<\/ul>\n<h4>Nguy c\u01a1 tham gia m\u1edbi<\/h4>\n<ul>\n<li><strong>R\u00e0o c\u1ea3n gia nh\u1eadp<\/strong>: R\u00e0o c\u1ea3n trung b\u00ecnh khi tham gia do y\u00eau c\u1ea7u v\u1ed1n v\u00e0 tu\u00e2n th\u1ee7 quy \u0111\u1ecbnh.<\/li>\n<li><strong>L\u00f2ng trung th\u00e0nh v\u1edbi th\u01b0\u01a1ng hi\u1ec7u<\/strong>: L\u00f2ng trung th\u00e0nh th\u01b0\u01a1ng hi\u1ec7u h\u1ea1n ch\u1ebf trong gi\u1edbi du kh\u00e1ch.<\/li>\n<li><strong>L\u1ee3i th\u1ebf quy m\u00f4<\/strong>: L\u1ee3i th\u1ebf quy m\u00f4 m\u00e0 c\u00e1c t\u1eadp \u0111o\u00e0n kh\u00e1ch s\u1ea1n l\u1edbn v\u00e0 c\u00e1c c\u00f4ng ty l\u01b0u tr\u00fa \u0111\u00e3 th\u00e0nh l\u1eadp t\u1eadn d\u1ee5ng \u0111\u01b0\u1ee3c.<\/li>\n<\/ul>\n<h4>Amh hi\u1ec3m thay th\u1ebf<\/h4>\n<ul>\n<li><strong>S\u1ef1 s\u1eb5n c\u00f3 c\u1ee7a c\u00e1c s\u1ea3n ph\u1ea9m thay th\u1ebf<\/strong>: S\u1ef1 s\u1eb5n c\u00f3 c\u1ee7a c\u00e1c s\u1ea3n ph\u1ea9m thay th\u1ebf nh\u01b0 c\u00e1c n\u1ec1n t\u1ea3ng chia s\u1ebb nh\u00e0 \u1edf v\u00e0 ch\u1ed7 \u1edf thay th\u1ebf.<\/li>\n<li><strong>S\u1ef1 \u0111\u00e1nh \u0111\u1ed5i gi\u1eefa gi\u00e1 c\u1ea3 v\u00e0 hi\u1ec7u su\u1ea5t<\/strong>: S\u1ef1 \u0111\u00e1nh \u0111\u1ed5i gi\u1eefa gi\u00e1 c\u1ea3 v\u00e0 hi\u1ec7u su\u1ea5t gi\u1eefa c\u00e1c lo\u1ea1i h\u00ecnh ch\u1ed7 \u1edf kh\u00e1c nhau.<\/li>\n<li><strong>Xu h\u01b0\u1edbng kh\u00e1ch h\u00e0ng chuy\u1ec3n \u0111\u1ed5i<\/strong>: Xu h\u01b0\u1edbng kh\u00e1ch h\u00e0ng chuy\u1ec3n \u0111\u1ed5i d\u1ef1a tr\u00ean chi ph\u00ed, ti\u1ec7n nghi v\u00e0 v\u1ecb tr\u00ed.<\/li>\n<\/ul>\n<h4>S\u1ee9c m\u1ea1nh th\u01b0\u01a1ng l\u01b0\u1ee3ng c\u1ee7a ng\u01b0\u1eddi mua<\/h4>\n<ul>\n<li><strong>S\u1ed1 l\u01b0\u1ee3ng ng\u01b0\u1eddi mua<\/strong>: S\u1ed1 l\u01b0\u1ee3ng l\u1edbn ng\u01b0\u1eddi mua trong th\u1ecb tr\u01b0\u1eddng l\u01b0u tr\u00fa, bao g\u1ed3m du kh\u00e1ch c\u00e1 nh\u00e2n v\u00e0 kh\u00e1ch h\u00e0ng doanh nghi\u1ec7p.<\/li>\n<li><strong>Quy m\u00f4 c\u1ee7a ng\u01b0\u1eddi mua<\/strong>: Quy m\u00f4 ng\u01b0\u1eddi mua kh\u00e1c nhau v\u1edbi kh\u1ea3 n\u0103ng \u0111\u00e0m ph\u00e1n kh\u00e1c nhau.<\/li>\n<li><strong>S\u1ef1 s\u1eb5n c\u00f3 c\u1ee7a c\u00e1c l\u1ef1a ch\u1ecdn thay th\u1ebf<\/strong>: S\u1ef1 s\u1eb5n c\u00f3 c\u1ee7a c\u00e1c l\u1ef1a ch\u1ecdn thay th\u1ebf nh\u01b0 ch\u1ed7 \u1edf thay th\u1ebf v\u00e0 g\u00f3i ngh\u1ec9 d\u01b0\u1ee1ng.<\/li>\n<\/ul>\n<h4>M\u1ee9c \u0111\u1ed9 c\u1ea1nh tranh kh\u1ed1c li\u1ec7t<\/h4>\n<ul>\n<li><strong>S\u1ed1 l\u01b0\u1ee3ng \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh<\/strong>: S\u1ed1 l\u01b0\u1ee3ng \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh cao trong ng\u00e0nh l\u01b0u tr\u00fa, bao g\u1ed3m kh\u00e1ch s\u1ea1n, khu ngh\u1ec9 d\u01b0\u1ee1ng v\u00e0 c\u0103n h\u1ed9 cho thu\u00ea d\u1ecbp ngh\u1ec9.<\/li>\n<li><strong>T\u1ed1c \u0111\u1ed9 t\u0103ng tr\u01b0\u1edfng ng\u00e0nh<\/strong>: T\u1ed1c \u0111\u1ed9 t\u0103ng tr\u01b0\u1edfng ng\u00e0nh \u1edf m\u1ee9c trung b\u00ecnh v\u1edbi s\u1ef1 gia t\u0103ng trong du l\u1ecbch v\u00e0 du l\u1ecbch.<\/li>\n<li><strong>S\u1ef1 kh\u00e1c bi\u1ec7t h\u00f3a<\/strong>: S\u1ef1 kh\u00e1c bi\u1ec7t h\u00f3a d\u1ef1a tr\u00ean danh ti\u1ebfng th\u01b0\u01a1ng hi\u1ec7u, ch\u1ea5t l\u01b0\u1ee3ng d\u1ecbch v\u1ee5 v\u00e0 tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng.<\/li>\n<\/ul>\n<h3>Tr\u1ef1c quan h\u00f3a s\u01a1 \u0111\u1ed3 th\u00f4ng tin<\/h3>\n<h4>Ch\u1ee7 \u0111\u1ec1 trung t\u00e2m<\/h4>\n<ul>\n<li><strong>Ng\u00e0nh c\u00f4ng nghi\u1ec7p l\u01b0u tr\u00fa<\/strong>: \u0110\u1eb7t t\u00ean ng\u00e0nh \u1edf trung t\u00e2m ho\u1eb7c \u0111\u1ea7u s\u01a1 \u0111\u1ed3 th\u00f4ng tin.<\/li>\n<\/ul>\n<h4>C\u00e1c ph\u1ea7n cho t\u1eebng l\u1ef1c l\u01b0\u1ee3ng<\/h4>\n<ul>\n<li><strong>S\u1ee9c m\u1ea1nh th\u01b0\u01a1ng l\u01b0\u1ee3ng c\u1ee7a nh\u00e0 cung c\u1ea5p<\/strong>:\n<ul>\n<li>Bi\u1ec3u t\u01b0\u1ee3ng cho nh\u00e0 cung c\u1ea5p, t\u00e0i nguy\u00ean \u0111\u1ed9c \u0111\u00e1o v\u00e0 c\u00e1c s\u1ea3n ph\u1ea9m thay th\u1ebf.<\/li>\n<li>C\u00e1c \u0111i\u1ec3m \u0111\u00e1nh d\u1ea5u li\u1ec7t k\u00ea c\u00e1c y\u1ebfu t\u1ed1 ch\u00ednh.<\/li>\n<\/ul>\n<\/li>\n<li><strong>Nguy c\u01a1 gia nh\u1eadp m\u1edbi<\/strong>:\n<ul>\n<li>Bi\u1ec3u t\u01b0\u1ee3ng cho r\u00e0o c\u1ea3n gia nh\u1eadp, l\u00f2ng trung th\u00e0nh \u0111\u1ed1i v\u1edbi th\u01b0\u01a1ng hi\u1ec7u v\u00e0 l\u1ee3i th\u1ebf quy m\u00f4.<\/li>\n<li>C\u00e1c \u0111i\u1ec3m \u0111\u00e1nh d\u1ea5u li\u1ec7t k\u00ea c\u00e1c y\u1ebfu t\u1ed1 ch\u00ednh.<\/li>\n<\/ul>\n<\/li>\n<li><strong>Nguy c\u01a1 thay th\u1ebf<\/strong>:\n<ul>\n<li>Bi\u1ec3u t\u01b0\u1ee3ng cho s\u1ea3n ph\u1ea9m thay th\u1ebf, s\u1ef1 \u0111\u00e1nh \u0111\u1ed5i gi\u1eefa gi\u00e1 c\u1ea3 v\u00e0 hi\u1ec7u su\u1ea5t, v\u00e0 xu h\u01b0\u1edbng kh\u00e1ch h\u00e0ng chuy\u1ec3n \u0111\u1ed5i.<\/li>\n<li>C\u00e1c \u0111i\u1ec3m \u0111\u00e1nh d\u1ea5u li\u1ec7t k\u00ea c\u00e1c y\u1ebfu t\u1ed1 ch\u00ednh.<\/li>\n<\/ul>\n<\/li>\n<li><strong>S\u1ee9c m\u1ea1nh th\u01b0\u01a1ng l\u01b0\u1ee3ng c\u1ee7a ng\u01b0\u1eddi mua<\/strong>:\n<ul>\n<li>Bi\u1ec3u t\u01b0\u1ee3ng cho s\u1ed1 l\u01b0\u1ee3ng ng\u01b0\u1eddi mua, quy m\u00f4 ng\u01b0\u1eddi mua v\u00e0 s\u1ef1 s\u1eb5n c\u00f3 c\u1ee7a c\u00e1c l\u1ef1a ch\u1ecdn thay th\u1ebf.<\/li>\n<li>C\u00e1c \u0111i\u1ec3m \u0111\u00e1nh d\u1ea5u li\u1ec7t k\u00ea c\u00e1c y\u1ebfu t\u1ed1 ch\u00ednh.<\/li>\n<\/ul>\n<\/li>\n<li><strong>M\u1ee9c \u0111\u1ed9 c\u1ea1nh tranh kh\u1ed1c li\u1ec7t<\/strong>:\n<ul>\n<li>Bi\u1ec3u t\u01b0\u1ee3ng cho s\u1ed1 l\u01b0\u1ee3ng \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh, t\u1ed1c \u0111\u1ed9 t\u0103ng tr\u01b0\u1edfng ng\u00e0nh v\u00e0 s\u1ef1 kh\u00e1c bi\u1ec7t.<\/li>\n<li>C\u00e1c \u0111i\u1ec3m \u0111\u00e1nh d\u1ea5u li\u1ec7t k\u00ea c\u00e1c y\u1ebfu t\u1ed1 ch\u00ednh.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<h4>C\u00e1c y\u1ebfu t\u1ed1 tr\u1ef1c quan<\/h4>\n<ul>\n<li><strong>M\u00e3 m\u00e0u<\/strong>: S\u1eed d\u1ee5ng c\u00e1c m\u00e0u kh\u00e1c nhau cho t\u1eebng l\u1ef1c l\u01b0\u1ee3ng.<\/li>\n<li><strong>Bi\u1ec3u \u0111\u1ed3 v\u00e0 \u0111\u1ed3 th\u1ecb<\/strong>: T\u00edch h\u1ee3p c\u00e1c bi\u1ec3u \u0111\u1ed3 \u0111\u1ec3 hi\u1ec3n th\u1ecb s\u1ed1 l\u01b0\u1ee3ng nh\u00e0 cung c\u1ea5p, \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh v\u00e0 t\u1ed1c \u0111\u1ed9 t\u0103ng tr\u01b0\u1edfng.<\/li>\n<\/ul>\n<h4>Thi\u1ebft k\u1ebf nh\u1eb1m \u0111\u1ea3m b\u1ea3o r\u00f5 r\u00e0ng<\/h4>\n<ul>\n<li><strong>B\u1ed1 c\u1ee5c<\/strong>: S\u1eafp x\u1ebfp c\u00e1c ph\u1ea7n theo b\u1ed1 c\u1ee5c h\u00ecnh tr\u00f2n ho\u1eb7c tuy\u1ebfn t\u00ednh \u0111\u1ec3 d\u1ec5 d\u00e0ng \u0111i\u1ec1u h\u01b0\u1edbng.<\/li>\n<li><strong>Kho\u1ea3ng tr\u1ed1ng tr\u1eafng<\/strong>: S\u1eed d\u1ee5ng kho\u1ea3ng tr\u1eafng \u0111\u1ec3 t\u00e1ch c\u00e1c ph\u1ea7n v\u00e0 c\u1ea3i thi\u1ec7n \u0111\u1ed9 d\u1ec5 \u0111\u1ecdc.<\/li>\n<li><strong>Ph\u00f4ng ch\u1eef<\/strong>: S\u1eed d\u1ee5ng c\u00e1c ph\u00f4ng ch\u1eef r\u00f5 r\u00e0ng v\u00e0 d\u1ec5 \u0111\u1ecdc, v\u1edbi ph\u00f4ng ch\u1eef l\u1edbn cho ti\u00eau \u0111\u1ec1 v\u00e0 ph\u00f4ng ch\u1eef nh\u1ecf h\u01a1n cho chi ti\u1ebft.<\/li>\n<\/ul>\n<h4>Xem x\u00e9t v\u00e0 ho\u00e0n thi\u1ec7n<\/h4>\n<ul>\n<li><strong>Ph\u1ea3n h\u1ed3i<\/strong>: Chia s\u1ebb b\u1ea3n \u0111\u1ed3 th\u00f4ng tin v\u1edbi c\u00e1c b\u00ean li\u00ean quan \u0111\u1ec3 nh\u1eadn ph\u1ea3n h\u1ed3i.<\/li>\n<li><strong>Chi ti\u1ebft cu\u1ed1i c\u00f9ng<\/strong>: Th\u1ef1c hi\u1ec7n b\u1ea5t k\u1ef3 \u0111i\u1ec1u ch\u1ec9nh c\u1ea7n thi\u1ebft n\u00e0o v\u00e0 ho\u00e0n thi\u1ec7n thi\u1ebft k\u1ebf.<\/li>\n<\/ul>\n<p dir=\"auto\">B\u1eb1ng c\u00e1ch tu\u00e2n theo ph\u01b0\u01a1ng ph\u00e1p n\u00e0y, b\u1ea1n c\u00f3 th\u1ec3 hi\u1ec7u qu\u1ea3 trong vi\u1ec7c ph\u00e1t bi\u1ec3u \u00fd t\u01b0\u1edfng v\u1ec1 c\u00e1c y\u1ebfu t\u1ed1 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn Ph\u00e2n t\u00edch N\u0103m L\u1ef1c b\u1eb1ng s\u01a1 \u0111\u1ed3 t\u01b0 duy, sau \u0111\u00f3 tr\u1ef1c quan h\u00f3a th\u00f4ng tin d\u01b0\u1edbi d\u1ea1ng b\u1ea3n \u0111\u1ed3 th\u00f4ng tin h\u1ea5p d\u1eabn v\u00e0 mang t\u00ednh th\u00f4ng tin cao. Ph\u01b0\u01a1ng ph\u00e1p n\u00e0y gi\u00fap n\u00e2ng cao s\u1ef1 hi\u1ec3u bi\u1ebft, h\u1ed7 tr\u1ee3 giao ti\u1ebfp v\u00e0 h\u1ed7 tr\u1ee3 ra quy\u1ebft \u0111\u1ecbnh chi\u1ebfn l\u01b0\u1ee3c.<\/p>\n<h2>K\u1ebft lu\u1eadn<\/h2>\n<p dir=\"auto\"><a href=\"https:\/\/online.visual-paradigm.com\/diagrams\/features\/five-forces-analysis-tool\/\">Ph\u00e2n t\u00edch N\u0103m L\u1ef1c<\/a> l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 m\u1ea1nh m\u1ebd \u0111\u1ec3 hi\u1ec3u r\u00f5 \u0111\u1ed9ng l\u1ef1c c\u1ea1nh tranh trong m\u1ed9t ng\u00e0nh. B\u1eb1ng c\u00e1ch \u0111\u00e1nh gi\u00e1 h\u1ec7 th\u1ed1ng c\u00e1c m\u1ed1i \u0111e d\u1ecda t\u1eeb c\u00e1c \u0111\u1ed1i th\u1ee7 m\u1edbi gia nh\u1eadp, s\u1ee9c m\u1ea1nh th\u01b0\u01a1ng l\u01b0\u1ee3ng c\u1ee7a nh\u00e0 cung c\u1ea5p, s\u1ee9c m\u1ea1nh th\u01b0\u01a1ng l\u01b0\u1ee3ng c\u1ee7a kh\u00e1ch h\u00e0ng, m\u1ed1i \u0111e d\u1ecda t\u1eeb s\u1ea3n ph\u1ea9m thay th\u1ebf v\u00e0 m\u1ee9c \u0111\u1ed9 kh\u1ed1c li\u1ec7t trong c\u1ea1nh tranh, doanh nghi\u1ec7p c\u00f3 th\u1ec3 x\u00e2y d\u1ef1ng c\u00e1c chi\u1ebfn l\u01b0\u1ee3c hi\u1ec7u qu\u1ea3 \u0111\u1ec3 \u0111\u1ecbnh h\u01b0\u1edbng trong m\u00f4i tr\u01b0\u1eddng c\u1ea1nh tranh. Tr\u01b0\u1eddng h\u1ee3p nghi\u00ean c\u1ee9u d\u1ef1a tr\u00ean h\u00ecnh \u1ea3nh cung c\u1ea5p m\u1ed9t v\u00ed d\u1ee5 th\u1ef1c t\u1ebf v\u1ec1 c\u00e1ch \u00e1p d\u1ee5ng khung n\u00e0y v\u00e0o m\u1ed9t t\u00ecnh hu\u1ed1ng th\u1ef1c t\u1ebf, l\u00e0m n\u1ed5i b\u1eadt t\u1ea7m quan tr\u1ecdng c\u1ee7a t\u1eebng l\u1ef1c l\u01b0\u1ee3ng v\u00e0 c\u00e1c h\u1ec7 qu\u1ea3 chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ed1i v\u1edbi c\u00f4ng ty.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Gi\u1edbi thi\u1ec7u v\u1ec1 ph\u00e2n t\u00edch N\u0103m l\u1ef1c l\u01b0\u1ee3ng Ph\u00e2n t\u00edch N\u0103m l\u1ef1c l\u01b0\u1ee3ng l\u00e0 m\u1ed9t khung chi\u1ebfn l\u01b0\u1ee3c \u0111\u01b0\u1ee3c Michael E. Porter ph\u00e1t tri\u1ec3n \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 c\u00e1c \u0111\u1ed9ng l\u1ef1c&hellip;<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_title":"","_yoast_wpseo_metadesc":"","fifu_image_url":"","fifu_image_alt":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-3357","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>H\u01b0\u1edbng d\u1eabn ph\u00e2n t\u00edch N\u0103m l\u1ef1c l\u01b0\u1ee3ng v\u1edbi m\u1ed9t nghi\u00ean c\u1ee9u tr\u01b0\u1eddng h\u1ee3p - Go 2 Posts Vietnamese | Breaking Digital News &amp; Software Trends<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.go2posts.com\/vi\/tutorial-on-five-forces-analysis-with-a-case-study-2\/\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"H\u01b0\u1edbng d\u1eabn ph\u00e2n t\u00edch N\u0103m l\u1ef1c l\u01b0\u1ee3ng v\u1edbi m\u1ed9t nghi\u00ean c\u1ee9u tr\u01b0\u1eddng h\u1ee3p - Go 2 Posts Vietnamese | Breaking Digital News &amp; Software Trends\" \/>\n<meta property=\"og:description\" content=\"Gi\u1edbi thi\u1ec7u v\u1ec1 ph\u00e2n t\u00edch N\u0103m l\u1ef1c l\u01b0\u1ee3ng Ph\u00e2n t\u00edch N\u0103m l\u1ef1c l\u01b0\u1ee3ng l\u00e0 m\u1ed9t khung chi\u1ebfn l\u01b0\u1ee3c \u0111\u01b0\u1ee3c Michael E. 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